📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: OneMain Financial
🔹 Location: Charlotte, NC (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 4-6 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving growth through product roadmap development and marketing campaigns
- Managing channel partner relationships and campaign execution
- Analyzing campaign performance and optimizing for better results
- Collaborating cross-functionally with analytics, engineering, design, and product management teams
- Fostering a culture of innovation and excellence within the organization
ASSUMPTION: This role requires a balance of strategic thinking, data-driven decision making, and strong communication skills to succeed.
📋 Key Responsibilities
✅ Develop and execute product roadmaps to acquire new card customers through various channels
✅ Build and execute testing strategies to increase conversions and determine market fit
✅ Continuously review and assess campaign performance, and optimize as needed
✅ Manage campaign management activities, including onboarding new affiliate partners and maintaining relationships
✅ Partner with internal and external teams to develop new servicing capabilities to support new product offerings
✅ Communicate campaign objectives, progress, and results to stakeholders, ensuring alignment and support across departments
✅ Foster a culture of innovation, collaboration, and excellence in product strategy and campaign execution
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-6 years in a product management or business analyst role
Required Skills:
- Proven ability to use and interpret data to inform decision-making
- Experience working in cross-functional teams and partnering with various departments
- Experience working with and managing integrations with external vendors
- Experience with the product development life cycle and leading scrum teams
- Strong time and people management skills
- Excellent communication skills
- Attention to detail, with a focus on the big picture
- Proficiency in Microsoft Office, Jira, and Confluence
Preferred Skills:
- Experience in the financial services industry
- Familiarity with credit card products and marketing strategies
- Knowledge of affiliate marketing and channel partnerships
ASSUMPTION: While industry-specific experience is not required, it would be beneficial for candidates to have a basic understanding of the financial services industry and credit card products.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Senior Product Marketing Manager with 4-6 years of experience in the financial services industry)
Benefits:
- Health and wellbeing options, including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
- Up to 4% matching 401(k)
- Employee Stock Purchase Plan (10% share discount)
- Tuition reimbursement
- Paid time off (15 days’ vacation per year, plus 2 personal days)
- Paid sick leave as determined by state or local ordinance
- Paid holidays (7 days per year)
- Paid volunteer time (3 days per year)
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be prorated based on the start date.
📌 Applicant Insights
🔍 Company Context
Industry: OneMain Financial is a leading provider of nonprime customer credit and personal loans, with a focus on improving the financial well-being of hardworking Americans. They offer a range of financial products, including credit cards, personal loans, and auto loans, as well as financial wellness products like Trim and Credit Worthy by OneMain Financial.
Company Size: OneMain Financial has over 10,000 employees across the United States and operates in more than 1,300 branches. As a large organization, they offer numerous opportunities for career growth and development.
Founded: OneMain Financial was founded in 1912 and has since grown to become one of the largest and most successful personal finance companies in the industry.
Company Description:
- OneMain Financial is dedicated to responsible lending and empowering customers to take control of their financial future
- The company offers a range of financial products and services to meet the diverse needs of its customers
- OneMain Financial is committed to fostering a diverse and inclusive work environment, with a focus on supporting volunteerism, diversity, and veterans
Company Specialties:
- Credit card products
- Personal loans
- Auto loans
- Financial wellness products
- Customer service and support
- Sales and marketing
Company Website: onemainfinancial.com
ASSUMPTION: OneMain Financial's commitment to responsible lending and customer empowerment sets it apart in the financial services industry. Their focus on diversity, inclusion, and community involvement makes them an attractive employer for candidates seeking a meaningful and impactful career.
📊 Role Analysis
Career Level: This role is a senior-level position within the product marketing team, offering opportunities for growth and leadership within the organization.
Reporting Structure: The Senior Product Marketing Manager reports directly to the Director of Product Marketing and works closely with cross-functional teams, including analytics, engineering, design, and product management.
Work Arrangement: This role is a hybrid position, with a mix of on-site and remote work. Employees can expect to spend a few days per week working from the Charlotte, NC office.
Growth Opportunities:
- Advancement to a Director or Vice President role within the product marketing team
- Expansion into other areas of the business, such as customer service, sales, or operations
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: The Senior Product Marketing Manager role offers a unique opportunity for candidates to drive growth and innovation within the company, while also developing their leadership and management skills.
🌍 Location & Work Environment
Office Type: OneMain Financial's Charlotte, NC office is a modern, collaborative workspace designed to foster productivity and creativity.
Office Location(s): 601 N.W. Second Street, Evansville, Indiana 47708
Geographic Context:
- Charlotte, NC is the largest city in the state and serves as a major hub for the financial services industry
- The city offers a diverse range of cultural attractions, entertainment options, and outdoor recreation opportunities
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangements.
ASSUMPTION: The Charlotte, NC office provides a dynamic and engaging work environment, with easy access to the city's many amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-depth phone or video interview with the hiring manager
- On-site or virtual interview with a panel of team members
- Final interview with the Director of Product Marketing
Key Assessment Areas:
- Data-driven decision making and analytical skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Collaboration and teamwork skills
- Cultural fit and alignment with OneMain Financial's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the financial services industry and credit card products
- Showcase your ability to analyze data and make data-driven decisions
- Prepare examples of your past achievements in product marketing or related fields
ATS Keywords: Product marketing, data analysis, strategic planning, campaign management, cross-functional collaboration, vendor management, scrum, Microsoft Office, Jira, Confluence
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data-driven decision making, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Jira and Confluence for project management and collaboration
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation and campaign management platforms (e.g., Marketo, HubSpot)
ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on understanding and meeting the needs of our customers
- Responsible lending: Committed to providing access to credit while promoting financial well-being
- Inclusive and diverse: Foster a culture that embraces and leverages the unique perspectives of our team members
- Collaborative: Work together to achieve our goals and drive success
- Adaptable: Embrace change and continuously improve our processes and products
Work Style:
- Data-driven: Use data and analytics to inform decision-making and measure performance
- Strategic: Think critically and creatively to solve problems and drive growth
- Collaborative: Work effectively with cross-functional teams to achieve common goals
- Adaptable: Embrace change and be open to new ideas and feedback
- Customer-focused: Prioritize the needs and preferences of our customers in all aspects of our work
Self-Assessment Questions:
- How do you approach data analysis and interpretation to inform decision-making?
- Can you describe a time when you had to manage a cross-functional team to achieve a common goal?
- How do you stay up-to-date with industry trends and best practices in product marketing?
- How do you balance strategic thinking with tactical execution in your work?
- How do you prioritize and manage multiple projects and deadlines simultaneously?
ASSUMPTION: Candidates who align with OneMain Financial's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing strategic thinking with tactical execution
- Working with cross-functional teams and managing vendor relationships
- Adapting to change and embracing new ideas
- Meeting the expectations of stakeholders and maintaining alignment across departments
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses on driving growth through product roadmap development and campaign management for credit card products
- This role requires a strong understanding of the financial services industry and credit card products, as well as experience working with channel partners and affiliate marketing
- Career progression in this role may involve moving into a Director or Vice President role within the product marketing team or expanding into other areas of the business
ASSUMPTION: Candidates with experience in product marketing, data analysis, and the financial services industry are well-positioned to succeed in this role.
📝 Sample Projects
- Developing and executing a product roadmap to launch a new credit card product and acquire new customers
- Analyzing campaign performance data to optimize marketing strategies and improve conversion rates
- Managing relationships with channel partners and affiliate marketing platforms to maximize card acquisition and revenue
- Collaborating with cross-functional teams to develop new servicing capabilities to support new product offerings
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Senior Product Marketing Manager role at OneMain Financial.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the BrightWay suite of credit card products?
- How does the product marketing team collaborate with other departments, such as analytics, engineering, and design, to drive growth and innovation?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does OneMain Financial support the professional development and growth of its team members?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture and expectations for the Senior Product Marketing Manager position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in product marketing or related fields
- Research OneMain Financial and the financial services industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
