📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Thyme Care
🔹 Location: Remote - US
🔹 Job Type: Full-Time
🔹 Category: Healthcare/Healthtech
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Own end-to-end product marketing efforts to effectively communicate Thyme Care's value to key B2B audiences.
- Collaborate with various teams to develop messaging, collateral, and strategies that drive awareness and business demand.
- Bring subject matter expertise in oncology, health plans, and provider segments to guide strategic initiatives.
- Cultivate strong, trust-based relationships with internal and external stakeholders.
ASSUMPTION: This role requires a strategic mindset and excellent communication skills to succeed in a fast-paced, high-growth startup environment.
📋 Key Responsibilities
✅ Develop clear and compelling product positioning and value propositions that differentiate Thyme Care and its products in the market.
✅ Work closely with the payer growth and provider teams to develop high-quality collateral tailored to healthcare audiences.
✅ Provide the growth teams with necessary tools, training, and resources to effectively sell Thyme Care’s products and services.
✅ Contribute to Thyme Care’s events strategy and execution to drive awareness and generate business demand.
✅ Build deep expertise in the competitive landscape to inform differentiated messaging, collateral, and product evolution.
✅ Collaborate with account management and member engagement teams on campaign tactics and content to drive product adoption.
ASSUMPTION: This role involves managing multiple projects and stakeholders, requiring strong organizational and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. (ASSUMPTION: A relevant master's degree may be beneficial but not required.)
Experience: 6+ years of healthcare/healthtech marketing experience, with a strong focus on the B2B space.
Required Skills:
- Excellent written and verbal communication skills.
- Proven experience in product marketing, preferably within the B2B healthcare space.
- Strong project management and organizational skills.
- Strategic mindset with the ability to proactively craft and execute comprehensive marketing plans.
- Experience managing and influencing multiple stakeholders.
Preferred Skills:
- Demonstrable experience in the oncology or healthcare industry.
- Familiarity with value-based care models and healthcare payers.
ASSUMPTION: While not explicitly stated, experience in the oncology or healthcare industry is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $145,000 - $170,000 per year (ASSUMPTION: This range is based on Thyme Care's size and industry, and may vary depending on the candidate's experience and qualifications.)
Benefits:
- Equity
- Health, dental, and vision insurance
- 401(k) plan
- Flexible PTO
- Parental leave
Working Hours: Full-time, with flexible hours (ASSUMPTION: While not explicitly stated, the role is expected to require occasional evening or weekend work to accommodate stakeholders in different time zones.)
ASSUMPTION: Thyme Care offers competitive compensation and benefits packages for a startup of its size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Thyme Care operates in the healthcare industry, specifically focusing on oncology and cancer care navigation.
Company Size: Thyme Care has 51-200 employees, making it a mid-sized company where applicants can expect a more collaborative and agile work environment.
Founded: 2020, with a mission to improve the quality of life for people diagnosed with cancer by providing personalized, clinically coordinated care.
Company Description:
- Thyme Care is a value-based oncology management platform that pairs human guidance with software and analytics to quickly connect members to the right care and provide ongoing support.
- The company's approach prioritizes deep provider relationships and integrates with a health plan’s existing infrastructure, coordinating value-driven care that leads to better outcomes, lower costs, and an improved member experience.
- Thyme Care partners with health insurance plans and providers to extend the reach of high-quality cancer care through flexible value-based payment arrangements, including risk-based programs.
Company Specialties:
- Oncology
- Cancer care navigation
- Palliative care
- Digital health
Company Website: http://www.thymecare.com
ASSUMPTION: Thyme Care's focus on value-based care and cancer care navigation sets it apart in the healthcare industry, offering applicants a unique opportunity to make a meaningful impact on patients' lives.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in the healthcare industry.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Head of Marketing and work cross-functionally with various teams, including growth, account management, product, and clinical teams.
Work Arrangement: This role is remote, with the expectation of occasional travel for events and meetings.
Growth Opportunities:
- As Thyme Care continues to grow, there will be opportunities for the Senior Product Marketing Manager to take on more responsibility and advance their career within the company.
- This role offers the chance to work closely with various teams, providing exposure to different aspects of the business and potential growth paths.
ASSUMPTION: Thyme Care's rapid growth and focus on innovation create ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Remote, with occasional in-person meetings and events.
Office Location(s): Thyme Care's headquarters is in Nashville, TN, but this role can be performed remotely from anywhere in the US.
Geographic Context:
- Thyme Care operates primarily in the United States, with a focus on partnering with health insurance plans and providers to extend the reach of high-quality cancer care.
- The remote nature of this role allows for flexibility in working hours to accommodate different time zones and stakeholders.
- Thyme Care's remote work environment fosters a culture of collaboration and inclusivity, with employees from diverse backgrounds and locations.
Work Schedule: Full-time, with flexible hours to accommodate the needs of the role and the teams the Senior Product Marketing Manager will be working with.
ASSUMPTION: Thyme Care's remote work environment offers applicants the opportunity to balance work and personal life more effectively, while still collaborating closely with colleagues and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing and other senior leaders
Key Assessment Areas:
- Communication skills and ability to articulate Thyme Care's value proposition
- Strategic thinking and problem-solving abilities
- Understanding of the healthcare industry and Thyme Care's target audiences
- Project management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Thyme Care's mission and value proposition in your application materials.
- Be prepared to discuss your experience with product marketing, value-based care models, and the healthcare industry during the interview.
ATS Keywords: Product marketing, healthcare, oncology, B2B, value-based care, payer, provider, messaging, collateral, strategy, awareness, business demand, stakeholder management, competitive analysis, cancer care navigation
ASSUMPTION: Thyme Care's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the company and the role.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: While not explicitly stated, Thyme Care likely uses industry-standard marketing and project management tools to streamline workflows and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Act with our members in mind
- Move with purpose
- Seek diverse perspectives
Work Style:
- Collaborative and cross-functional
- Agile and adaptable
- Data-driven and strategic
Self-Assessment Questions:
- How do you embody Thyme Care's values in your daily work?
- How have you successfully managed multiple stakeholders in previous roles?
- How do you stay organized and manage your time effectively in a remote work environment?
ASSUMPTION: Thyme Care's values-driven culture is central to its mission and success, and applicants should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational and time management skills.
- Working in a fast-paced, high-growth startup environment can be challenging, with priorities and responsibilities evolving rapidly.
- Occasional travel may be required for events and meetings, which could disrupt the applicant's work-life balance.
- The remote nature of the role may present unique communication and collaboration challenges.
ASSUMPTION: Thyme Care's remote work environment and fast-paced growth present both opportunities and challenges for applicants, and they should be prepared to navigate these dynamics effectively.
📈 Similar Roles Comparison
- Compared to traditional product marketing roles, this position requires a deeper understanding of the healthcare industry and value-based care models.
- Thyme Care's focus on cancer care navigation and personalized, clinically coordinated care sets it apart from other healthcare companies.
- This role offers the opportunity to work closely with various teams, providing exposure to different aspects of the business and potential growth paths.
ASSUMPTION: Applicants should be prepared to discuss their relevant experience and how it translates to this unique role at Thyme Care.
📝 Sample Projects
- Developing a comprehensive product positioning and messaging framework for Thyme Care's cancer care navigation platform.
- Creating targeted collateral and content for healthcare payers and providers, highlighting Thyme Care's value proposition and unique approach to cancer care.
- Collaborating with the growth team to develop battle cards and FAQs to equip them with the necessary tools to effectively sell Thyme Care's products and services.
ASSUMPTION: These sample projects are designed to give applicants a sense of the types of initiatives they might work on in this role, but the specific projects may vary depending on the company's priorities and needs.
❓ Key Questions to Ask During Interview
- How does Thyme Care measure the success of its product marketing efforts, and what key performance indicators (KPIs) does the company track?
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the broader organization?
- How does Thyme Care foster a culture of inclusion and diversity, and what initiatives are in place to support employees from underrepresented backgrounds?
- What opportunities exist for professional development and growth within the company, and how does Thyme Care support its employees' career advancement?
- How does Thyme Care approach work-life balance, and what resources are available to support employees in managing their personal and professional responsibilities?
ASSUMPTION: Applicants should use the interview process as an opportunity to learn more about Thyme Care's culture, values, and priorities, and to assess whether the role and company are the right fit for them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Thyme Care's mission and value proposition.
- Prepare for the interview by researching Thyme Care's company culture, values, and industry, and be ready to discuss your relevant experience and how it translates to this role.
- Follow up with the hiring manager or recruiter after the interview to express your interest in the role and reiterate your qualifications.
- If selected for the final round, be prepared to provide references and complete any additional assessments or tasks as required.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
