Key aspects of this role include:
- Developing and refining Edge's market positioning and messaging
- Leading a team spanning content, customer marketing, and communications
- Collaborating with cross-functional teams to drive business growth
- Leveraging data and insights to inform strategic decisions
ASSUMPTION: This role requires a strategic and hands-on leader who can balance both high-level positioning and tactical execution.
📋 Key Responsibilities
✅ Positioning & Messaging
- Develop differentiated value propositions across medical, dental, and insurance verticals
- Define and refine Ideal Customer Profiles (ICPs) and decision-maker personas
- Lead customer research and competitive analysis to uncover insights and inform messaging
- Own the brand narrative and ensure consistency across all internal and external channels
✅ Go-to-Market Strategy
- Lead the planning and execution of product/service launches in collaboration with cross-functional teams
- Align and optimize messaging across PR, social, content marketing, referral programs, and sales enablement
- Build sales and customer success materials that support adoption, upsell, and retention
- Drive prioritization of markets, segments, and campaigns based on data-backed opportunity sizing
✅ Thought Leadership & Content Oversight
- Guide the creation of long-form content and thought leadership initiatives
- Manage agency and contractor relationships, including PR, social media, and thought leadership content
- Shape editorial strategy for customer marketing, including testimonials, case studies, and customer stories
- Amplify Edge’s voice through industry partnerships, analyst relations, and earned media
✅ Data, Insights & Performance
- Define and track KPIs tied to product marketing performance, in collaboration with Business Intelligence
- Partner with Product and RevOps to surface insights that influence roadmap and growth bets
- Leverage AI and marketing tools to uncover trends, drive optimization, and improve productivity
✅ Team Leadership
- Lead and mentor a team spanning content strategy, customer marketing, and communications
- Foster a high-performance culture of curiosity, accountability, and continuous improvement
- Set clear goals and establish repeatable processes to scale product marketing excellence
ASSUMPTION: This role requires strong leadership, mentoring, and team-building skills to drive success across multiple disciplines.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field
Experience:
- 5-7+ years of B2B product marketing experience, ideally in tech-enabled services, marketplaces, or regulated industries
- Proven experience leading teams or driving cross-functional GTM initiatives with measurable business impact
Required Skills:
- Proven ability to develop positioning and messaging frameworks rooted in customer insight
- Strong research capabilities—qualitative and quantitative, including surveys, interviews, and win/loss analysis
- Working knowledge of tools like SEMRush, Qualtrics, SurveyMonkey, Clozd, GA, and CRM platforms
- Excellent writing and storytelling skills, with the ability to distill complexity into clarity
- A data-driven mindset with strong analytical instincts
- Entrepreneurial energy with the ability to flex between strategic planning and tactical execution
- A global, collaborative mindset comfortable with remote-first environments and cross-time-zone coordination
Preferred Skills:
- Experience in healthcare, insurance, or related industries
- Familiarity with AI and machine learning technologies
- Knowledge of multiple languages
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 USD per year (based on industry standards for similar roles and experience levels)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Unlimited PTO and flexible work arrangements
- Professional development opportunities and tuition reimbursement
- Competitive salary and equity packages
Working Hours: Full-time (40 hours per week)
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees
Founded: 2012
Company Description: Edge is an AI-powered HR technology provider focused on helping organizations solve their toughest talent acquisition & transformation challenges. Edge uses its sophisticated Smart AI EDGE Graph™ to analyze job descriptions and profiles, providing employers, employees, and job seekers with real value and impacting the bottom line.
Company Specialties: HR technology solutions, talent acquisition software, workforce optimization tool, talent analytics, artificial intelligence, machine learning, and HR automation
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the CMO
Work Arrangement: Remote (US based)
Growth Opportunities: Potential to grow into a leadership role within the marketing department or expand the team under your management
🌍 Location & Work Environment
Office Type: Remote (fully remote)
Office Location(s): N/A (remote work)
Geographic Context: United States (remote work)
Work Schedule: Full-time (40 hours per week) with flexible hours and unlimited PTO
💼 Interview & Application Insights
Typical Process:
1. Phone or video screening with the HR team
2. Behavioral and skills-based interviews with the hiring manager and team members
3. Final round interview with the CMO or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to develop and refine messaging frameworks
- Data analysis and interpretation skills
- Leadership and team-building capabilities
- Cultural fit and alignment with Edge's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of Edge's products and mission in your application materials
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
ASSUMPTION: The application process may vary based on the hiring manager's preferences and the current needs of the team.
🛠️ Tools & Technologies
- Product marketing tools (e.g., Asana, Trello, JIRA)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Analytics and data visualization tools (e.g., Google Analytics, Tableau)
- AI and machine learning tools (e.g., Python, R, TensorFlow)
- Project management software (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required may vary based on the team's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Continuously seeking new ways to improve and drive growth
- Collaboration: Working together to achieve common goals and learn from one another
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Customer-centricity: Prioritizing the needs and feedback of our customers
- Continuous learning: Embracing a growth mindset and seeking opportunities for professional development
Work Style:
- Fast-paced and dynamic, with a focus on execution and results
- Data-driven and analytical, with a strong emphasis on performance metrics and KPIs
- Collaborative and team-oriented, with a focus on open communication and cross-functional collaboration
- Flexible and adaptable, with a willingness to take on new challenges and pivot as needed
Self-Assessment Questions:
1. How do you approach developing and refining messaging frameworks based on customer insights?
2. Can you provide an example of a time when you led a team to achieve a significant business outcome?
3. How do you stay up-to-date with industry trends and best practices in product marketing?
ASSUMPTION: Candidates who align with Edge's values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Balancing strategic planning with tactical execution in a fast-paced, dynamic environment
- Managing a remote team and fostering a high-performance culture in a virtual setting
- Navigating a rapidly evolving market and staying ahead of industry trends and best practices
- Collaborating effectively with cross-functional teams and stakeholders across different time zones
📈 Similar Roles Comparison
- Product Marketing Manager (Tech Industry): Focuses on positioning and messaging for tech products, with a strong emphasis on understanding and communicating complex technical concepts to non-technical stakeholders.
- Senior Marketing Manager (B2B): Oversees all aspects of marketing for a B2B company, including branding, advertising, content marketing, and event planning, with a broader scope than the Senior Product Marketing Manager role.
- Head of Marketing (Start-up): Responsible for all marketing efforts in a start-up environment, requiring a more generalist skill set and the ability to wear multiple hats as the company grows and evolves.
ASSUMPTION: The specific role comparisons may vary based on the candidate's background and the company's unique needs and culture.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new product launch, including market segmentation, positioning, and messaging frameworks
- Conducting customer research and competitive analysis to inform product positioning and differentiation
- Leading a team to create and execute a thought leadership campaign, including long-form content, webinars, and industry events
- Building and optimizing sales enablement materials, such as battle cards, case studies, and sales presentations, to support adoption and upsell efforts
ASSUMPTION: The specific projects may vary based on the company's current product roadmap and marketing priorities.
❓ Key Questions to Ask During Interview
1. How does the team currently approach market segmentation and targeting for our products?
2. Can you describe the team's process for developing and refining messaging frameworks?
3. How does the company support the professional development and growth of its marketing team members?
4. What are the biggest challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
5. How does the company measure the success of its product marketing efforts, and what KPIs are most important for this role?
ASSUMPTION: The specific interview questions may vary based on the candidate's background and the company's unique needs and culture.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://onedge.bamboohr.com/careers/267).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills.
4. Research Edge's products, mission, and company culture to demonstrate your understanding and enthusiasm for the role.
5. Follow up with the hiring manager or HR team one week after your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
