📌 Core Information
🔹 Job Title: Sr Product Marketing Manager
🔹 Company: Adobe
🔹 Location: San Jose, San Francisco, New York
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving multi-year planning process with cross-functional teams
- Conducting global market analysis and research
- Collaborating with internal teams to drive product growth
- Refining value propositions and product positioning
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a dynamic, matrixed environment.
📋 Key Responsibilities
✅ Drive the multi-year planning process with product, marketing, and sales executives to write the product roadmap and investment plan for growth across new platforms and devices.
✅ Conduct ongoing global market analysis, including TAM, competition, packaging, pricing, promotions, and partnership opportunities.
✅ Collaborate cross-functionally with Firefly and Adobe's digital media teams to understand internal dynamics and drive product growth.
✅ Drive deep understanding of product performance and unlock growth opportunities through analytical and Go To Market teams.
✅ Develop deep expertise in imaging, video, and creative AI categories to influence executive-level team members and contribute to decision-making.
✅ Continuously refine the value proposition and positioning of the Firefly app and its key components.
✅ Collaborate with data science, UX research, corporate strategy, and marketing analytics teams to support your work and craft executive-level presentations.
✅ Collaborate with all marketing functions to land complex and innovative Go To Market plans, making products shine and driving engagement and monetization for the category.
ASSUMPTION: This role involves a high degree of ambiguity and requires the ability to thrive in a fast-paced, ever-changing environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Economics, Business, Technology, or a related field.
Experience: 6+ years of experience in product marketing, product management, consulting, or an equivalent role with a strong background in software, especially AI.
Required Skills:
- Exceptional communication skills, capable of conveying complex ideas effectively to diverse audiences
- Analytical and strategic problem-solving skills, adept at using data to inform decisions
- Proven ability to lead and collaborate in a dynamic, matrixed environment
- Passionate about emerging technologies and knowledgeable about the generative AI landscape
Preferred Skills:
- Experience with Adobe products or creative software
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the software industry and a strong understanding of AI/ML technologies will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,700 - $213,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
Benefits:
- Short-Term Incentives
- Long-Term Incentives
- Equity Award
Working Hours: 40 hours per week, with flexibility for remote work.
ASSUMPTION: Adobe's compensation reflects the cost of labor across several U.S. geographic markets, and they pay differently based on those defined markets.
📌 Applicant Insights
🔍 Company Context
Industry: Adobe is a global leader in digital media and digital marketing solutions, empowering everyone from emerging artists to global brands to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.
Company Size: Adobe is a large company with over 10,000 employees worldwide, offering a dynamic and collaborative work environment.
Founded: Adobe was founded in 1982 and is headquartered in San Jose, California, with additional offices across the United States and internationally.
Company Description:
- Adobe's creative, marketing, and document solutions enable businesses to create, manage, measure, and monetize digital experiences.
- The company's software and services are used by individuals, small businesses, and large enterprises worldwide.
- Adobe is committed to fostering a culture of innovation, creativity, and collaboration.
Company Specialties:
- Software development
- Creative Cloud
- Digital marketing
- Web experience management
- Digital media
- Creative Suite
- Digital publishing
- Photoshop
- Illustrator
- Touch Apps
- Acrobat
- Mobile Apps
- Social Marketing
- Web Marketing
- Social Measurement
Company Website: http://www.adobe.com
ASSUMPTION: Adobe is a well-established company with a strong brand and a reputation for innovation in the software industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in product marketing and AI/ML technologies.
Reporting Structure: The Sr. Product Marketing Manager will report directly to the Head of Product Marketing for the Firefly category and collaborate closely with cross-functional teams, including product, engineering, and sales.
Work Arrangement: This role offers remote work options, with flexibility for candidates based in San Jose, San Francisco, or New York.
Growth Opportunities:
- Potential career progression to a Director or Vice President of Product Marketing role
- Expansion of the Firefly category and the opportunity to lead new product lines or features
- Collaboration with other Adobe product teams to drive strategic initiatives and innovation
ASSUMPTION: Adobe offers significant growth opportunities for high-performing employees, with a strong focus on internal promotions and career development.
🌍 Location & Work Environment
Office Type: Adobe's offices are modern, collaborative workspaces designed to foster creativity and innovation. The company offers a hybrid work environment, with employees able to work remotely up to three days per week.
Office Location(s): San Jose, San Francisco, New York
Geographic Context:
- San Jose: The heart of Silicon Valley, offering a dynamic tech industry and a diverse cultural scene
- San Francisco: A major tech hub with a vibrant arts and culture scene, offering easy access to outdoor activities
- New York: A global financial and cultural center, with a diverse population and a fast-paced work environment
Work Schedule: Adobe offers a flexible work schedule, with core hours between 9:00 AM and 5:00 PM and the option to work remotely up to three days per week.
ASSUMPTION: Adobe's work environment is designed to support a healthy work-life balance, with a focus on employee well-being and flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a member of the HR team
- Behavioral and technical interviews with cross-functional team members
- Final interviews with hiring managers and executives
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Domain knowledge in AI/ML and creative software
- Cultural fit and alignment with Adobe's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a dynamic environment
- Research Adobe's products and the Firefly category to demonstrate your enthusiasm and understanding of the role
- Practice presenting your ideas and solutions clearly and concisely
ATS Keywords: Product Marketing, Product Management, AI, ML, Generative AI, Creative Software, Adobe, Firefly, Strategic Planning, Market Analysis, Go To Market, Collaboration, Dynamic Environment
ASSUMPTION: Adobe's application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving and communication abilities.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)
- Adobe Analytics
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Project management tools (Asana, JIRA, Trello)
- Data visualization tools (Tableau, Power BI)
- AI/ML platforms (TensorFlow, PyTorch, AWS SageMaker, Google AI Platform)
ASSUMPTION: Adobe uses a wide range of tools and technologies to support its products and internal processes, with a focus on collaboration and innovation.
👔 Cultural Fit Considerations
Company Values:
- Genuine
- Exceptional
- Inclusive
- Inspiring
- Brave
- Together
Work Style:
- Collaborative and cross-functional teamwork
- Agile and adaptable, with a focus on continuous learning and improvement
- Data-driven decision-making and a strong analytical mindset
- Creative and innovative, with a passion for pushing boundaries and challenging the status quo
Self-Assessment Questions:
- Do you thrive in dynamic, matrixed environments, and enjoy working with cross-functional teams?
- Are you comfortable driving strategic initiatives and influencing executive-level team members?
- Do you have a strong understanding of AI/ML technologies and a passion for creative software?
ASSUMPTION: Adobe's culture values collaboration, innovation, and a strong work ethic, with a focus on supporting employee growth and development.
⚠️ Potential Challenges
- The dynamic and ever-changing nature of the role may require frequent adjustments to priorities and plans
- The need to balance multiple projects and stakeholders, potentially leading to competing demands on time and resources
- The requirement to work effectively in a remote or hybrid work environment, with potential challenges in communication and collaboration
- The need to stay up-to-date with the latest AI/ML technologies and trends, which can be time-consuming and demanding
ASSUMPTION: These challenges can be mitigated through strong communication, time management, and a proactive approach to staying informed and adaptable.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles, this position offers a unique focus on AI/ML and generative technologies, with a broader scope of responsibilities across new platforms and devices
- Adobe's large and diverse product portfolio provides extensive opportunities for collaboration and growth, compared to smaller or more specialized companies
- Career paths in AI/ML and product marketing can vary significantly, with potential for vertical or horizontal growth within Adobe's organization
ASSUMPTION: This role offers a unique blend of strategic planning, market analysis, and cross-functional collaboration, with a strong focus on AI/ML and generative technologies.
📝 Sample Projects
- Developing a comprehensive market analysis and Go To Market plan for a new Firefly feature, such as Adobe Concept or a new module in an existing product
- Collaborating with data science and UX research teams to conduct user interviews and usability testing, informing product roadmap and feature prioritization
- Creating and presenting an executive-level presentation on the state of the generative AI landscape, highlighting trends, opportunities, and potential threats to Adobe's Firefly category
ASSUMPTION: These projects demonstrate the strategic and cross-functional nature of the role, requiring strong analytical skills, communication, and collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product roadmap and strategic vision for Adobe's Firefly category?
- What are the key priorities for the first 90 days in this role, and how can I best support the team's goals and objectives?
- How does Adobe approach collaboration and communication in a remote or hybrid work environment, and what tools and processes are in place to support success?
- What opportunities exist for growth and development within this role and the broader organization?
- How does Adobe measure the success of its product marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the organization's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your problem-solving skills and ability to work in a dynamic environment
- Prepare for behavioral and situational interview questions, focusing on your strategic mindset, analytical skills, and ability to collaborate effectively in a cross-functional team
- Research Adobe's products and the Firefly category to demonstrate your enthusiasm and understanding of the role
- Practice presenting your ideas and solutions clearly and concisely, with a focus on data-driven decision-making and strategic planning
- Follow up with your recruiter one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
