📌 Core Information
🔹 Job Title: Sr. Product Marketing Manager, F2P
🔹 Company: PrizePicks
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Hybrid
🔹 Category: Product Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 6-8+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Owning the Free-to-Play (F2P) business go-to-market strategy
- Driving business outcomes such as adoption and engagement
- Collaborating with cross-functional teams to optimize revenue models
- Launching campaigns that scale new products
- Staying plugged into free-to-play gaming, sports culture, and engagement-driven product trends
ASSUMPTION: This role requires a strategic, analytical product marketer who can balance creativity with commercial rigor and is ready to take ownership of one of PrizePicks' highest-potential verticals.
📋 Key Responsibilities
✅ Own the Free-to-Play Business GTM Strategy:
- Lead the full go-to-market and growth strategy for all Free-to-Play games and features
- Set priorities, define KPIs, align stakeholders, and drive coordinated execution across teams
✅ Develop and Optimize Revenue & Engagement Models:
- Partner with Reinvestment, Analytics, Finance, and Product to design in-game economies, reward systems, and monetization strategies that maximize player retention, frequency, and optional upsell to real-money play
✅ Drive Business Growth:
- Set and own aggressive targets around F2P adoption, active user growth, engagement rates, ARPU contribution, and progression funnel metrics
- Build marketing plans tied directly to bottom-line performance
✅ Collaborate on Product Development:
- Work hand-in-hand with Product Managers to shape roadmap priorities and feature design
- Ensure new launches are built with player needs and commercial outcomes in mind
✅ Define the Product Narrative:
- Craft clear, compelling messaging frameworks that communicate the value, details, and offering
- Develop product positioning, messaging frameworks, and go-to-market communications that clearly articulate the value proposition of each F2P experience to different customer segments
✅ Launch and Scale Campaigns:
- Lead and coordinate the cross-functional development of launch plans, promotional strategies, media plans, lifecycle programs, and in-app journeys and marketing initiatives that scale new F2P products from early adopters to mass engagement
✅ Track Performance & Optimize:
- Define KPIs for feature launches and promotional efforts
- Monitor adoption, session frequency, retention, and LTV—refining GTM and engagement strategies based on insights
✅ Drive Engagement and Retention:
- Partner with Lifecycle, Reinvestment, and Product teams to design and optimize player journeys, promotional loops, and in-game reward structures that drive frequent play and community participation
✅ Fuel Creative Campaigns:
- Translate F2P experiences into inspiring creative briefs that fuel content across paid media, CRM, social, product marketing, in-app, and community channels
✅ Champion Cross-Functional Alignment:
- Drive collaboration between Product, Reinvestment, Finance, Growth, Creative, Lifecycle, and Analytics teams to ensure smooth, impactful launches and ongoing momentum for F2P products
✅ Surface Trends & Player Insights:
- Stay plugged into free-to-play gaming, sports culture, and engagement-driven product trends
- Conduct competitive audits and bring forward new opportunities for gameplay innovation
ASSUMPTION: This role requires a strong understanding of free-to-play gaming, sports culture, and engagement-driven product trends to stay ahead of the competition and drive innovation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6-8+ years in product marketing, consumer tech, or gaming—ideally with experience launching new products and platforms (free-to-play games, a plus)
Required Skills:
- Proven success owning GTM strategies with measurable impact on business KPIs (adoption, engagement, monetization, retention)
- Strong analytical skills—comfortable setting targets, building dashboards, interpreting product analytics, and making data-driven decisions
- Commercial mindset with strong understanding of LTV, ARPU, retention curves, and progression funnels
- Ability to lead cross-functional workstreams and drive alignment across product, revenue, and marketing teams
- Excellent messaging, storytelling, and creative briefing skills to translate complex product mechanics into clear, compelling campaigns
- Passion for innovation in gaming, fan engagement, and loyalty dynamics
Preferred Skills:
- Experience with free-to-play gaming platforms
- Familiarity with the sports industry and sports culture
ASSUMPTION: While not required, experience with free-to-play gaming platforms and familiarity with the sports industry can provide a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Sr. Product Marketing Manager with 6-8+ years of experience in the consumer tech or gaming industry)
Benefits:
- Company-subsidized medical, dental, and vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks strongly encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sr. Product Marketing Manager with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: PrizePicks operates in the spectator sports industry, focusing on fantasy sports and esports. The company is known for its fast-paced growth and innovative approach to daily fantasy sports.
Company Size: PrizePicks is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment.
Founded: PrizePicks was founded in 2015, and the company has since grown to become one of the largest independent skill-based fantasy sports operators in the country.
Company Description:
- PrizePicks is the fastest-growing sports company in North America according to the 2023 Inc. 5000 rankings, two years running
- The company was recently recognized as the Fantasy Sports Business of the Year Award by the Fantasy Sports & Gaming Association and as the Fantasy/DFS Operator of the Year by EGR North America
- PrizePicks is a fun, fast, and simple version of daily fantasy sports, covering a wide variety of sports leagues from the NFL and NBA to esports titles League of Legends, Counter-Strike & Valorant
Company Specialties:
- Fantasy Sports
- Esports
- Gaming
- Sports Technology
Company Website: https://prizepicks.com/
ASSUMPTION: PrizePicks' focus on innovation, growth, and recognition in the fantasy sports and gaming industry makes it an attractive place to work for individuals seeking a dynamic and successful work environment.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a significant amount of experience and expertise in product marketing, consumer tech, or gaming.
Reporting Structure: The Sr. Product Marketing Manager, F2P, will report directly to the Head of Product Marketing or a similar role within the organization.
Work Arrangement: This is a hybrid position based at the PrizePicks headquarters in Atlanta, GA, with a flexible work schedule focused on getting the job done, not hours clocked.
Growth Opportunities:
- As PrizePicks continues to grow and expand its F2P offerings, there will be ample opportunities for the Sr. Product Marketing Manager, F2P, to take on additional responsibilities and advance their career within the company
- The successful candidate will have the opportunity to shape the future of PrizePicks' F2P business and make a significant impact on the company's overall success
ASSUMPTION: The Sr. Product Marketing Manager, F2P, will have ample opportunities to grow and advance their career as PrizePicks continues to expand and succeed in the fantasy sports and gaming industry.
🌍 Location & Work Environment
Office Type: PrizePicks' headquarters in Atlanta, GA, offers a modern and collaborative work environment, with a mix of on-site and remote work options.
Office Location(s): 3423 Piedmont Rd, suite 445, Atlanta, GA 30305, US
Geographic Context:
- Atlanta, GA, is a vibrant and diverse city with a thriving tech industry and a strong sports culture
- The city offers a high quality of life, with numerous cultural attractions, entertainment options, and outdoor activities
Work Schedule: This hybrid position has a flexible work schedule focused on getting the job done, not hours clocked. Employees are encouraged to take advantage of the flexible PTO policy to maintain a healthy work-life balance.
ASSUMPTION: The modern and collaborative work environment at PrizePicks' headquarters, combined with the vibrant and diverse city of Atlanta, GA, provides an attractive and engaging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Behavioral and situational interview with the hiring manager
- Case study or project presentation, depending on the role
- Final interview with key stakeholders
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Strategic planning and execution
- Communication and presentation skills
- Cultural fit and alignment with PrizePicks' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of the fantasy sports and gaming industry, as well as your familiarity with PrizePicks' products and services
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Be ready to discuss your thoughts on the future of the fantasy sports and gaming industry, and how you can contribute to PrizePicks' continued success
ATS Keywords: Free-to-Play, F2P, Product Marketing, GTM Strategy, Business KPIs, Adoption, Engagement, Monetization, Retention, Cross-functional Teams, Creative Campaigns, Gaming Industry, Sports Culture, Innovation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's problem-solving skills, strategic planning, communication, and cultural fit, as well as their understanding of the fantasy sports and gaming industry and their alignment with PrizePicks' values.
🛠️ Tools & Technologies
- Asana
- Slack
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Microsoft Office (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: The Sr. Product Marketing Manager, F2P, will be expected to be proficient in using various project management, communication, marketing automation, and analytics tools to effectively manage their work and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Innovation: PrizePicks values innovation and encourages employees to think creatively and challenge the status quo
- Collaboration: The company fosters a collaborative work environment, where employees support and learn from one another
- Customer-centricity: PrizePicks prioritizes the needs and preferences of its customers, ensuring that its products and services meet their expectations
Work Style:
- PrizePicks values a dynamic and fast-paced work environment, where employees are encouraged to take initiative and make decisions quickly
- The company offers a flexible work schedule, with a focus on results rather than hours worked
- PrizePicks values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table
Self-Assessment Questions:
- How do you approach innovation and staying ahead of industry trends in the fantasy sports and gaming industry?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you prioritize and manage your time and workload in a fast-paced and dynamic work environment?
ASSUMPTION: Candidates for the Sr. Product Marketing Manager, F2P, role should be able to demonstrate a strong alignment with PrizePicks' values and work style, as well as a willingness to embrace the company's dynamic and collaborative work environment.
⚠️ Potential Challenges
- The fantasy sports and gaming industry is highly competitive, and the Sr. Product Marketing Manager, F2P, will need to stay up-to-date with industry trends and competitor activities to maintain a competitive edge
- The role requires a strong understanding of both the gaming and sports industries, as well as the ability to balance the needs and preferences of both casual and hardcore gamers and sports fans
- The Sr. Product Marketing Manager, F2P, will need to effectively collaborate with cross-functional teams, including product, reinvestment, finance, growth, creative, lifecycle, and analytics teams, to ensure smooth and impactful launches and ongoing momentum for F2P products
- The role may require occasional travel to attend industry events, conferences, and meetings with partners and stakeholders
ASSUMPTION: The Sr. Product Marketing Manager, F2P, will need to be proactive and strategic in their approach to staying ahead of industry trends, balancing the needs of different customer segments, and effectively collaborating with cross-functional teams to overcome these potential challenges.
📈 Similar Roles Comparison
- Compared to other product marketing roles in the fantasy sports and gaming industry, the Sr. Product Marketing Manager, F2P, role at PrizePicks offers a unique opportunity to drive business outcomes and shape the future of the company's F2P business
- The role requires a higher level of strategic thinking and cross-functional collaboration than traditional product marketing roles, as the Sr. Product Marketing Manager, F2P, will be responsible for driving business outcomes rather than just launching products
- The Sr. Product Marketing Manager, F2P, role at PrizePicks offers a more dynamic and fast-paced work environment than roles at larger, more established companies in the industry, providing employees with more autonomy and opportunities for growth and advancement
ASSUMPTION: Candidates for the Sr. Product Marketing Manager, F2P, role should be prepared to take on a high level of responsibility and autonomy, and should be comfortable working in a dynamic and fast-paced work environment.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new F2P game, including market research, competitive analysis, and launch planning
- Optimizing the monetization model for an existing F2P game to improve player retention and engagement
- Collaborating with the product team to design and implement in-game events and promotions that drive user acquisition and engagement
ASSUMPTION: The Sr. Product Marketing Manager, F2P, will be expected to take on a variety of projects and initiatives that drive business outcomes and contribute to the success of PrizePicks' F2P business.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to innovation in the F2P gaming space, and how this role contributes to that strategy?
- How does the company balance the needs and preferences of casual and hardcore gamers and sports fans in its F2P offerings?
- Can you provide an example of a successful F2P launch or campaign at PrizePicks, and what role did marketing play in its success?
- How does the company measure and optimize the performance of its F2P games and features?
- What opportunities exist for growth and advancement within the F2P marketing team and the company as a whole?
ASSUMPTION: Candidates for the Sr. Product Marketing Manager, F2P, role should come prepared to ask insightful questions about the company's approach to F2P gaming, marketing strategies, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Be ready to discuss your thoughts on the future of the fantasy sports and gaming industry, and how you can contribute to PrizePicks' continued success
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
