Sr. Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Mantra Health

🔹 Location: Remote - US Based Only

🔹 Job Type: Full-Time

🔹 Category: Mental Health Care

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 7-9 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new products and partnerships
• Shaping and refining Mantra Health’s product positioning and messaging
• Conducting market and competitive intelligence research
• Collaborating with cross-functional teams to drive alignment and maximize impact
• Supporting account-based marketing (ABM) efforts to drive pipeline and revenue

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively across multiple teams. The ideal candidate will have experience in B2B tech-enabled healthcare services and a deep understanding of the behavioral health industry.

📋 Key Responsibilities

✅ Own and implement go-to-market strategies for new products, partnerships, and strategic initiatives

✅ Shape and refine Mantra Health’s product positioning and messaging to resonate with university leaders, healthcare administrators, and students

✅ Own competitive intelligence capability and conduct deep research to understand the competitive landscape, emerging trends, and customer needs

✅ Develop sales collateral, pitch decks, one-pagers, battle cards, and training materials to equip the sales team

✅ Collaborate closely with Marketing and Sales to align product marketing efforts with targeted ABM campaigns

✅ Serve as a key connector between Product, Sales, Marketing, and Partner Success teams to drive alignment and maximize impact

ASSUMPTION: This role requires a high degree of ownership, strategic thinking, and cross-functional collaboration. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and driving projects to completion.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7-9 years of experience in product marketing, ideally within behavioral health

Required Skills:

• Proven experience in developing and executing go-to-market strategies for B2B tech-enabled healthcare services
• Strong communication and presentation skills
• Ability to synthesize market research, competitive analysis, and customer feedback into clear, actionable insights
• Experience building tools that make sales teams stronger
• Proficient in market research tools and techniques

Preferred Skills:

• Experience in the higher education or mental health industries
• Familiarity with account-based marketing (ABM) strategies
• Ability to speak and write in Spanish

ASSUMPTION: The ideal candidate will have a strong background in product marketing, with a focus on B2B tech-enabled healthcare services. Experience in the behavioral health industry is a plus, but not required.

💰 Compensation & Benefits

Salary Range: $125,000 - $150,000 base salary plus 15%-20% target bonus. This range is based on industry standards for a senior product marketing role in the behavioral health industry, with consideration for the company's size and the candidate's experience level.

Benefits:

• Stock Options
• Medical, vision, and dental coverage for employees, spouses, and dependents
• 401(k)
• Flexible work location
• Generous PTO, sick days, jury duty days, and bereavement. Three week sabbatical and $3,000 stipend after five years of continuous full-time employment
• Inclusive parental leave, equal for all parents
• $1,000 new-parent mental wellness benefit
• Commuter card, if you commute
• Access to One Medical
• Healthcare & Dependent Care FSA

Working Hours: Full-time, with flexible hours and a remote-friendly work environment that promotes flexibility and balance.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior product marketing role in the behavioral health industry. The benefits package is competitive and designed to support the well-being of employees and their families.

📌 Applicant Insights

🔍 Company Context

Industry: Mantra Health operates in the mental health care industry, with a focus on providing digital mental health services to students. The company partners with colleges and universities to offer comprehensive virtual mental health services, including therapy, psychiatry, 24/7 crisis care, emotional wellness coaching, and self-care content.

Company Size: Mantra Health is a mid-sized company with 51-200 employees. This size allows for a collaborative work environment and opportunities for growth and mentorship.

Founded: Mantra Health was founded in 2018 and has since grown to support over 900,000 students across 125+ campuses, including Penn State, MIT, and Miami Dade College.

Company Description:

• Mantra Health is an award-winning digital mental health provider on a mission to make evidence-based care more accessible to students.
• The company partners with colleges and universities to offer comprehensive virtual mental health services, seamlessly integrating with campus health systems to enhance student well-being and improve graduation rates.
• Mantra Health has raised over $34m from leading investors and is looking for ambitious, talented, action-oriented individuals to join the team in shaping the future of student mental healthcare.

Company Specialties:

• Digital mental health services
• Student mental health and well-being
• Partnerships with colleges and universities
• Evidence-based care and treatment

Company Website: http://www.mantrahealth.com

ASSUMPTION: Mantra Health is a mission-driven company focused on improving student mental health and well-being through digital mental health services. The company's success is built on its partnerships with colleges and universities and its commitment to evidence-based care and treatment.

📊 Role Analysis

Career Level: This role is a senior-level position that offers opportunities for growth and leadership within the product marketing team.

Reporting Structure: The Senior Product Marketing Manager will report directly to the Head of Marketing and collaborate with senior leaders across the organization, including GTM, Product, Sales, and Clinical teams.

Work Arrangement: This role is remote-friendly, with flexible hours and the opportunity to work from home or in the office.

Growth Opportunities:

• Mentoring junior teammates and contributing to shaping the broader marketing function
• Leading strategic initiatives and driving impact across the organization
• Gaining high visibility and cross-functional experience that accelerates growth in product marketing, tech-enabled behavioral health, edtech, and higher education

ASSUMPTION: This role offers significant opportunities for growth and leadership within the product marketing team. The ideal candidate will be eager to take on new challenges and contribute to shaping the company's broader marketing function.

🌍 Location & Work Environment

Office Type: Mantra Health has a remote-friendly work environment, with the option to work from home or in the office.

Office Location(s): Mantra Health's headquarters is located in New York, New York, but employees are welcome to work remotely from anywhere in the United States.

Geographic Context:

• Mantra Health's headquarters is located in New York, New York, but the company supports students across the United States, with a focus on partnering with colleges and universities in major metropolitan areas.
• The company's remote-friendly work environment allows employees to work from home or in the office, with flexible hours that promote work-life balance.
• Mantra Health is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Work Schedule: Full-time, with flexible hours and a remote-friendly work environment that promotes flexibility and balance.

ASSUMPTION: Mantra Health's remote-friendly work environment allows employees to work from home or in the office, with flexible hours that promote work-life balance. The company's commitment to diversity, equity, and inclusion ensures that all employees have the opportunity to thrive in a supportive and inclusive work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Head of Marketing
• In-depth interview with the Head of Marketing and a senior leader from the Product or Sales team
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and go-to-market strategy development
• Communication and presentation skills
• Market research and competitive analysis skills
• Cross-functional collaboration and teamwork
• Alignment with Mantra Health's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your go-to-market strategy for a hypothetical product or service
• Demonstrate your ability to work effectively across multiple teams and drive alignment
• Showcase your understanding of the behavioral health industry and Mantra Health's unique value proposition

ATS Keywords: Go-to-market strategy, product marketing, behavioral health, mental health, higher education, competitive analysis, market research, sales enablement, account-based marketing, cross-functional leadership, communication, strategic thinking

ASSUMPTION: The application process for this role is designed to assess the candidate's strategic thinking, communication skills, and ability to work effectively across multiple teams. The ideal candidate will have a strong background in product marketing, with a focus on B2B tech-enabled healthcare services, and a deep understanding of the behavioral health industry.

🛠️ Tools & Technologies

• Market research tools and techniques
• Presentation software (e.g., PowerPoint, Google Slides)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will be proficient in market research tools and techniques, as well as presentation and project management software. Familiarity with collaboration tools is also a plus.

👔 Cultural Fit Considerations

Company Values:

• Curiosity: We embrace a growth mindset and continuously seek to learn and improve
• Transparency: We communicate openly and honestly, fostering an environment of trust and collaboration
• Mutual Respect: We value each other's perspectives and actively listen to understand and support one another

Work Style:

• Collaborative: We work together to achieve our goals and support one another's success
• Empathetic: We prioritize the well-being of our students, our team, and our partners
• Flexible: We adapt to change and embrace new challenges with a solutions-oriented mindset

Self-Assessment Questions:

• How do you embody Mantra Health's values in your daily work?
• How do you approach cross-functional collaboration and driving alignment across teams?
• How do you prioritize the well-being of your team and your partners in your work?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Mantra Health, embodying the company's values and work style. They will be collaborative, empathetic, and flexible, with a solutions-oriented mindset and a commitment to driving alignment across teams.

⚠️ Potential Challenges

• Navigating a dynamic, fast-paced work environment with multiple stakeholders
• Balancing strategic thinking with tactical execution to drive impact
• Managing competing priorities and deadlines
• Adapting to change and embracing new challenges

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and able to balance strategic thinking with tactical execution. They will be adaptable and solutions-oriented, with a strong ability to manage competing priorities and deadlines.

📈 Similar Roles Comparison

• This role is unique in its focus on the higher education and mental health industries, with a mission-driven approach to improving student mental health and well-being
• Compared to other senior product marketing roles, this role offers significant opportunities for growth and leadership within the product marketing team
• This role is well-suited for candidates with experience in B2B tech-enabled healthcare services and a deep understanding of the behavioral health industry

ASSUMPTION: This role is unique in its focus on the higher education and mental health industries, with a mission-driven approach to improving student mental health and well-being. The ideal candidate will have experience in B2B tech-enabled healthcare services and a deep understanding of the behavioral health industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product or service offering
• Conducting market research and competitive analysis to inform product positioning and messaging
• Collaborating with cross-functional teams to develop sales collateral, pitch decks, and training materials
• Supporting account-based marketing (ABM) efforts to drive pipeline and revenue
• Mentoring junior teammates and contributing to shaping the broader marketing function

ASSUMPTION: These sample projects are designed to illustrate the types of initiatives the ideal candidate might work on in this role. The actual projects and responsibilities may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does Mantra Health support the mental health and well-being of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Mantra Health approach cross-functional collaboration and driving alignment across teams?
• What opportunities are there for growth and leadership within the product marketing team?
• How does Mantra Health measure the success of its go-to-market strategies and product launches?

ASSUMPTION: These key questions are designed to help the candidate assess the fit of the role and the company with their personal and professional goals. The ideal candidate will be curious, transparent, and mutual respectful in their approach to the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching Mantra Health's mission, values, and industry, as well as the key responsibilities and qualifications for this role
• Follow up with the hiring manager after your interviews to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.