📌 Core Information
🔹 Job Title: Sr. Product Marketing Manager
🔹 Company: Illumio
🔹 Location: Sunnyvale, California (Hybrid: 3 days in office)
🔹 Job Type: Full-time
🔹 Category: Product Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing product positioning, value proposition, and messaging.
- Enabling sales teams with value propositions and sales materials.
- Planning and executing go-to-market launch strategies for new products.
- Gathering market intelligence and differentiating Illumio's solutions.
- Collaborating cross-functionally to deliver product content and demand generation activities.
ASSUMPTION: This role requires a strong understanding of network or cloud security and excellent communication skills to effectively collaborate with various teams and stakeholders.
📋 Key Responsibilities
✅ Storytelling: Develop product positioning, value proposition, and messaging that differentiates Illumio in the market.
✅ Sales enablement: Communicate value propositions to sales teams and develop sales materials and tools to support the land and expand selling process.
✅ Product launches: Plan the go-to-market launch strategy for new products and releases, and collaborate cross-functionally on executing the plan.
✅ Market intelligence: Stay knowledgeable about primary competition, articulate value, and differentiate Illumio's solutions.
✅ Product content: Create product-specific and technical-solution collateral, presentations, solution/demo videos, etc.
✅ Demand generation activities: Co-lead and define targeted persona and solution campaigns with the campaigns team.
ASSUMPTION: This role involves a mix of strategic thinking, creative problem-solving, and cross-functional collaboration to drive product marketing initiatives.
🎯 Required Qualifications
Education: At least a bachelor’s degree from an accredited University or College. Technical degree or MBA preferred.
Experience: 5+ years of product marketing experience at companies focused on network or cloud security.
Required Skills:
- Proven experience developing messaging, positioning, and delivering sales/partner enablement activities for security products.
- Strong organizational skills, prioritization, project management, and time management skills to hit deadlines.
- Emotional intelligence to navigate ambiguity, take initiative, and work collaboratively to deliver insights, provide solutions to challenges, and offer recommendations based on analysis.
- Excellent written and verbal communication skills.
- Comfortable presenting: videos, webinars, and conferences.
- Profound sense of ownership and accountability.
- Strong acumen about new technologies and commercial acumen in the software industry.
- Exceptional communication skills, including influencing, guiding, and working across organizations to achieve shared objectives.
Preferred Skills:
- Experience with product launches and demand generation activities.
- Familiarity with the cybersecurity industry and market trends.
ASSUMPTION: Candidates with experience in product marketing within the cybersecurity industry will have a strong foundation for success in this role.
💰 Compensation & Benefits
Salary Range: $159,000USD - $191,000USD per year (based on experience and market data)
Benefits:
- Medical, Dental, Vision Coverage
- Health and Dependent Savings Accounts
- Life and Disability Programs
- Paid Parental Leave
- Voluntary Benefit Programs
- Company Sponsored Wellness Program
- Wellness Reimbursement Program
- Retirement Savings
- Equity Opportunities
- Paid Time Off and Paid Holidays
- Employee Incentive Program
Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely 2 days a week.
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the cybersecurity industry and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Illumio operates in the computer and network security sector, focusing on ransomware and breach containment solutions.
Company Size: Illumio is a mid-sized company with 501-1,000 employees, providing ample opportunities for collaboration and growth.
Founded: Illumio was founded in 2013 and has since grown to become a leader in its field, recognized as a Leader in the Forrester Wave™ for Microsegmentation.
Company Description:
- Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience.
- Powered by the Illumio AI Security Graph, their breach containment platform identifies and contains threats across hybrid multi-cloud environments.
- Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running.
Company Specialties:
- Ransomware and breach containment
- Microsegmentation
- AI-driven security
- Hybrid multi-cloud environments
Company Website: http://www.illumio.com
ASSUMPTION: Illumio's focus on ransomware and breach containment makes it an attractive option for candidates interested in cybersecurity and threat management.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for leadership and strategic decision-making.
Reporting Structure: The Sr. Product Marketing Manager will report directly to the VP of Product Marketing and collaborate with cross-functional teams, including sales, product, and marketing.
Work Arrangement: This is a hybrid role, requiring employees to be in the office 3 days a week.
Growth Opportunities:
- Potential to lead and mentor junior product marketing team members.
- Opportunities to work on high-impact projects and contribute to Illumio's overall success.
- Chance to grow within the product marketing team or explore other roles within the company.
ASSUMPTION: This role offers ample opportunities for professional growth and development within the product marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Illumio's headquarters is located in Sunnyvale, California, with a hybrid work arrangement.
Office Location(s): 920 De Guigne Dr, Sunnyvale, California 94085, US
Geographic Context:
- Sunnyvale is located in the heart of Silicon Valley, offering easy access to tech industry opportunities and networking events.
- The Bay Area provides a diverse range of cultural attractions, dining options, and outdoor activities.
- Sunnyvale has a Mediterranean climate, with mild, wet winters and warm, dry summers.
Work Schedule: Full-time, with flexible hours and the ability to work remotely 2 days a week.
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, catering to various work preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the product marketing team.
- On-site or virtual interview with the VP of Product Marketing and other team members.
- Final interview with the CEO or another executive team member.
Key Assessment Areas:
- Product marketing experience and expertise.
- Communication and presentation skills.
- Problem-solving and strategic thinking abilities.
- Cultural fit and alignment with Illumio's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
- Prepare examples of your past product marketing successes and challenges overcome.
- Research Illumio's products, market position, and competition to demonstrate your understanding of the role and industry.
ATS Keywords: Product marketing, cybersecurity, network security, cloud security, sales enablement, product launches, market intelligence, technical writing, collaboration, emotional intelligence, ownership, accountability, commercial acumen, presentation skills
ASSUMPTION: Illumio's interview process focuses on assessing candidates' product marketing expertise, communication skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Product marketing tools (e.g., Asana, Trello, or similar project management software)
- Presentation software (e.g., PowerPoint, Google Slides)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
- Cybersecurity industry-specific tools and platforms
ASSUMPTION: Candidates should be comfortable using various project management, presentation, and collaboration tools, as well as industry-specific software relevant to cybersecurity.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Illumio values continuous learning and improvement, encouraging employees to challenge the status quo and drive progress.
- Collaboration: Illumio fosters a culture of teamwork, with open communication and cross-functional collaboration being essential for success.
- Customer-centric: Illumio prioritizes understanding and addressing customer needs, ensuring that its products and services meet their evolving requirements.
Work Style:
- Illumio values a dynamic and fast-paced work environment, with employees expected to adapt quickly to changing priorities and market demands.
- The company encourages a balance between work and personal life, with flexible hours and remote work options.
- Illumio promotes a culture of accountability, with employees held responsible for delivering on their commitments and driving results.
Self-Assessment Questions:
- Do I thrive in a dynamic, fast-paced work environment, and can I adapt quickly to changing priorities?
- Am I comfortable working collaboratively and communicating effectively with cross-functional teams?
- Do I have a strong customer focus, and can I understand and address customer needs in a rapidly evolving market?
ASSUMPTION: Candidates who align with Illumio's values and work style will be better positioned to succeed in the organization's dynamic and collaborative environment.
⚠️ Potential Challenges
- Illumio's fast-paced work environment may require employees to adapt quickly to changing priorities and market demands.
- The cybersecurity industry is constantly evolving, presenting both opportunities and challenges for product marketing professionals.
- Illumio's hybrid work arrangement may require employees to commute to the office 3 days a week, which could be challenging for some candidates.
- The Bay Area's cost of living may be higher than in other regions, potentially impacting the overall compensation package.
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in Illumio's fast-paced, collaborative, and dynamic work environment.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles, this position may offer a more focused emphasis on cybersecurity and ransomware containment.
- Illumio's mid-sized company structure may provide more opportunities for growth and impact compared to larger enterprises, where roles may be more specialized and siloed.
- Career paths in product marketing may vary depending on the company's size, industry, and growth trajectory. At Illumio, candidates may have opportunities to grow within the product marketing team or explore other roles within the organization as it continues to expand.
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in other companies, as the ideal fit may vary based on individual priorities and aspirations.
📝 Sample Projects
- Developing a go-to-market launch strategy for a new product, including messaging, positioning, and sales enablement materials.
- Conducting market research and competitive analysis to differentiate Illumio's solutions and articulate its unique value proposition.
- Creating product-specific collateral, presentations, and demo videos to support sales and marketing efforts.
ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the Sr. Product Marketing Manager role at Illumio.
❓ Key Questions to Ask During Interview
- Can you describe the current product marketing team structure and how this role fits within the organization?
- How does Illumio support the professional growth and development of its product marketing team members?
- What are the most significant challenges facing the product marketing team in the next 12-24 months, and how can this role contribute to addressing them?
- How does Illumio measure the success of its product marketing initiatives, and what key performance indicators (KPIs) are most relevant to this role?
- What is the company's long-term vision for its product marketing team, and how does this role contribute to that vision?
ASSUMPTION: Asking these questions demonstrates a candidate's interest in understanding the role's context, Illumio's goals, and the team's dynamics, showcasing their strategic thinking and commitment to driving success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
- Prepare examples of your past product marketing successes and challenges overcome.
- Research Illumio's products, market position, and competition to demonstrate your understanding of the role and industry.
- Follow up with Illumio's hiring team one week after submitting your application to inquire about your application status.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
