📌 Core Information
🔹 Job Title: Senior Product Marketing Manager - AI Enhanced Marketing
🔹 Company: Toshiba Global Commerce Solutions
🔹 Location: Durham, North Carolina, United States
🔹 Job Type: On-site
🔹 Category: Technology, Information and Internet
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing efforts for Toshiba’s software stack, including AI-powered execution
- Driving sales pipeline growth and market awareness through strategic and tactical marketing programs
- Collaborating cross-functionally with stakeholders to bring cohesive programs to life
- Developing compelling messaging and value propositions across Toshiba’s software portfolio
- Utilizing AI tools to rapidly develop ROI models, explainers, sales content, videos, and visuals
ASSUMPTION: This role requires a strong understanding of buyer and user personas, as well as a continuous improvement mindset to drive business success at TGCS.
📋 Key Responsibilities
✅ Own programs that elevate Toshiba’s market awareness in and drive sales pipeline growth
✅ Develop compelling messaging and value propositions across Toshiba’s software portfolio, with a focus on ELERA’s AI-augmented retail solutions
✅ Translate technical features into business outcomes for industry personas, enabling customer-facing teams and resonating with retailer needs
✅ Design and launch integrated campaigns for product launches, account-based marketing, and solution-focused storytelling
✅ Build and iterate on sales training, pitch decks, videos, and one-pagers in collaboration with sales and product teams
✅ Represent product marketing in key customer interactions to tell Toshiba’s story, showcase ELERA, and guide discovery efforts
✅ Participate in case study development, video testimonials, and event engagements
✅ Set clear campaign goals, define KPIs, and track content usage and conversion through analytics platforms
✅ Measure campaign ROI and influence on pipeline acceleration and revenue growth
✅ Serve as a bridge between product management, brand, demand gen, marcom, and sales enablement to bring cohesive programs to life
✅ Share best practices across global marketing teams and align regional execution with global strategy
✅ Provide Marketing leadership for quarterly launches, from asset updates to solution repositioning
ASSUMPTION: This role may require occasional travel to attend industry events, customer meetings, or company-wide gatherings.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: 8+ years of experience in B2B tech marketing; experience in software or SaaS highly preferred
Required Skills:
- Hands-on experience with AI tools for content generation and marketing execution
- Strong storytelling and content creation skills across formats (presentations, videos, white papers, case studies, web content)
- Strategic mindset with a bias for action and hands-on execution
- Strong project management skills; ability to juggle multiple priorities across stakeholders
- Excellent communication and collaboration skills across functions and levels
Preferred Skills:
- Retail industry knowledge or experience with point-of-sale solutions
- Experience building ROI models and dynamic sales tools
- Familiarity with ABM platforms and marketing automation tools
- Video editing or production experience using AI tools
- Pragmatic Marketing certification in Foundations, Market, and Launch
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's location.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $120,000 and $160,000 per year, based on industry standards for a Senior Product Marketing Manager with 8+ years of experience in the Technology, Information and Internet sector in the United States.
Benefits:
- Group health coverage (medical, dental, and vision)
- Employee Assistance Programs
- Pre-tax spending accounts
- 401(k) plan (with company match)
- Company provided life insurance
- Pet Insurance
- Employee discounts
- Generous paid holiday schedule, paid vacation, and sick/personal days
Working Hours: Full-time, typically 40 hours per week, with flexibility based on project needs and company culture.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Toshiba Global Commerce Solutions is a billion-dollar global company based in Research Triangle Park, NC, providing retail store solutions to various brands. The retail industry is rapidly evolving, with a growing emphasis on seamless, two-way, participatory shopping experiences.
Company Size: With 1,001-5,000 employees, Toshiba Global Commerce Solutions offers a large-scale work environment with ample opportunities for collaboration and growth.
Founded: Established in 2012, the company has a decade of experience in driving innovation in the retail industry.
Company Description:
- Toshiba Global Commerce Solutions is the global market share leader in retail store technology
- The company specializes in integrated in-store solutions that enhance customer engagement, transform in-store experiences, and accelerate digital transformation
- Toshiba Global Commerce Solutions works with a global team of dedicated business partners to advance the future of retail
Company Specialties:
- POS Systems
- Self-Checkout Solutions
- Retail Store Printers
- Retail Store Peripherals
- Retail Software Applications
- Retail Store Operating Systems
- Retail Store Middleware
Company Website: https://commerce.toshiba.com/
ASSUMPTION: Toshiba Global Commerce Solutions is committed to diversity, equity, and inclusion, as highlighted by its 5 Core Principles (Create Outreach, Foster Belonging, Unleash Opportunity, Diverse Cultural Engagement, and Culture of Transparency).
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and a strategic mindset to drive marketing efforts and influence sales pipeline growth.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Vice President of Product Marketing and work closely with cross-functional teams, including product management, brand, demand gen, marcom, and sales enablement.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for career advancement within the marketing department or the broader organization
- The company's commitment to innovation and continuous improvement creates an environment for professional growth and development
- Working closely with cross-functional teams provides exposure to various aspects of the business, fostering a well-rounded understanding of the company's operations
ASSUMPTION: The company's large employee base and global presence provide ample opportunities for networking and collaboration, contributing to professional growth and development.
🌍 Location & Work Environment
Office Type: The company's headquarters is located in a modern, professional office park in Durham, North Carolina, offering a collaborative and engaging work environment.
Office Location(s): 3901 S. Miami Blvd, Durham, North Carolina 27703, US
Geographic Context:
- The Research Triangle Park area is home to numerous technology and life science companies, providing ample opportunities for networking and professional growth
- Durham is part of the Raleigh-Durham-Chapel Hill metropolitan area, offering a diverse range of cultural, recreational, and educational amenities
- The region's mild climate and affordable cost of living make it an attractive place to live and work
Work Schedule: The work schedule for this role is typically Monday through Friday, with standard business hours. However, the nature of the role may require occasional flexibility to accommodate project deadlines or customer needs.
ASSUMPTION: The company's commitment to work-life balance is reflected in its generous paid holiday schedule, paid vacation, and sick/personal days.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the HR department to discuss qualifications and fit for the role
- In-depth phone or video interview with the hiring manager and/or other team members to assess skills and cultural fit
- On-site or virtual final interview with key stakeholders, including the Vice President of Product Marketing
- Background check and reference checks, as needed
- Job offer and onboarding process
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration abilities, both written and verbal
- Technical proficiency with AI tools for content generation and marketing execution
- Understanding of the retail industry and relevant market trends
- Alignment with the company's mission, vision, and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the retail industry and the company's products and services
- Showcase your ability to create compelling messaging and value propositions for industry personas
- Prepare examples of your work that highlight your skills in content creation, campaign strategy, and go-to-market strategy
- Research the company and its competitors to showcase your industry knowledge and understanding of the market landscape
ATS Keywords: AI, Product Marketing, Retail Industry, Marketing Strategy, Campaign Development, Content Creation, Go-to-Market Strategy, Sales Enablement, ROI Models, ABM Platforms, Marketing Automation Tools
ASSUMPTION: The company's ATS may prioritize candidates with relevant industry experience, specific marketing skills, and a strong understanding of the retail industry.
🛠️ Tools & Technologies
- AI tools for content generation and marketing execution (e.g., Copy.ai, Frase, Jasper, etc.)
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot, etc.)
- Project management tools (e.g., Asana, Trello, Jira, etc.)
- Video editing and production tools (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro, etc.)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing a startup mindset and driving continuous improvement
- Collaboration: Fostering a culture of teamwork and cross-functional collaboration
- Customer-centricity: Prioritizing customer needs and delivering exceptional customer experiences
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Diversity, Equity, and Inclusion: Promoting a culture that values and leverages the unique perspectives of all employees
Work Style:
- Fast-paced and dynamic, with a focus on agile execution and rapid iteration
- Data-driven and analytical, with a strong emphasis on measuring and optimizing performance
- Creative and innovative, with a commitment to pushing the boundaries of what's possible in retail marketing
- Collaborative and inclusive, with a culture that values input and ideas from all team members
Self-Assessment Questions:
- Do you share Toshiba Global Commerce Solutions' vision of a seamless, two-way, participatory shopping experience?
- Are you comfortable working in a fast-paced, dynamic environment that prioritizes agile execution and rapid iteration?
- Do you thrive in a collaborative and inclusive work culture that values input and ideas from all team members?
ASSUMPTION: Candidates who align with the company's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- The fast-paced nature of the role may require occasional flexibility in working hours to accommodate project deadlines or customer needs
- The company's large employee base and global presence may present opportunities for career advancement but also increased competition for internal roles
- The retail industry is rapidly evolving, requiring continuous learning and adaptation to new trends and technologies
- The company's commitment to innovation and continuous improvement may necessitate occasional changes in priorities or processes
ASSUMPTION: Prospective candidates should carefully consider their personal and professional goals, as well as their ability to thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other senior-level product marketing roles, this position places a greater emphasis on AI-powered execution and customer engagement
- The retail industry's focus on seamless, two-way, participatory shopping experiences sets this role apart from similar positions in other industries
- Career paths for senior-level product marketing managers may vary depending on the company's size, structure, and growth trajectory
ASSUMPTION: Candidates should research the company's unique offerings and market position to ensure a strong fit with their career goals and aspirations.
📝 Sample Projects
- Developing an AI-powered ROI model for a new product launch, showcasing its potential impact on sales and revenue growth
- Creating a dynamic sales tool that translates technical features into business outcomes for industry personas
- Designing and executing an integrated campaign for a product launch, leveraging AI tools to localize, personalize, and accelerate output across personas and segments
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Senior Product Marketing Manager might undertake in this role, but the specific projects may vary depending on the company's priorities and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to AI-powered marketing and how this role fits into that strategy?
- How does the company support cross-functional collaboration and knowledge-sharing between marketing teams and other departments?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, as well as your commitment to making an informed decision about your career.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your work that showcase your skills in content creation, campaign strategy, and go-to-market strategy
- Research the company and its competitors to demonstrate your industry knowledge and understanding of the market landscape
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
