- Job Title: Senior Product Marketing Manager, Amazon Music
- Company: Amazon
- Location: San Francisco, CA (with additional locations in Seattle, WA; New York, NY; and Culver City, CA)
- Job Type: Hybrid (3 office days per week)
- Category: Music & Audio
- Date Posted: April 18, 2025
- Experience Level: 5-10 years
- Remote Status: On-site with hybrid flexibility
🚀 Job Overview
- Drive Go-To-Market (GTM) strategies for Amazon Music's mobile and voice product experiences, including Prime Music and Amazon Music Unlimited.
- Collaborate cross-functionally with product managers, marketing teams, and industry relations to develop and launch new product features.
- Influence up and across to earn trust and juggle multiple priorities in a fast-paced, dynamic environment.
- ASSUMPTION: This role requires strong communication skills, creativity, independence, flexibility, and attention to detail to succeed in a global, cross-functional setting.
📋 Key Responsibilities
- Develop and deliver scalable, repeatable GTM strategies and frameworks for various product feature launches.
- Conduct customer research to develop insights and enhance brand positioning in the growing music streaming service (MSP) space.
- Oversee strategy, execution, and performance of cross-channel global marketing plans to build awareness, adoption, and engagement of key features.
- Partner with product teams to develop product roadmaps that drive Monthly Active Users (MAUs), Listening Hours, and enhance the customer experience on Amazon Music.
- Collaborate with Amazon Music Industry and Artist Relations teams to integrate music and podcast artist content into the customer experience.
- Develop compelling GTM creative assets (video, social, Owned & Operated) and provide copywriting guidance.
- Advocate for the optimal customer experience when working on UX design with product teams.
- ASSUMPTION: Success in this role requires a deep understanding of the optimal customer mobile app experience, as well as the ability to adapt global GTM strategies for local customers and adhere to local regulations.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
- Experience: 5-10 years of experience in product marketing, consulting, or program management.
- Required Skills:
- Proven track record in product marketing and GTM strategy.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Proficiency in project management tools and marketing analytics platforms.
- Preferred Skills:
- Experience in the music industry or with music streaming services.
- Familiarity with Amazon's product development process.
- Proficiency in Spanish or other languages.
💰 Compensation & Benefits
- Salary Range: $140,000 - $180,000 per year (based on industry standards for a Senior Product Marketing Manager in the San Francisco Bay Area)
- Benefits:
- Comprehensive health, dental, and vision insurance.
- 401(k) matching.
- Generous paid time off and holiday schedule.
- Employee discounts on Amazon products and services.
- Working Hours: Full-time, with flexible hours and remote work options.
- ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
- Industry: E-commerce and technology
- Company Size: 10,001+ employees
- Founded: 1994
- Company Description: Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. The company's mission is to be Earth's most customer-centric company.
- Company Specialties: E-commerce, retail, operations, and internet services.
📊 Role Analysis
- Career Level: Senior-level role with potential for growth and leadership opportunities.
- Reporting Structure: This role reports directly to the Global Head of Product Marketing and GTM for Amazon Music.
- Work Arrangement: Hybrid, with 3 office days per week required.
- Growth Opportunities:
- Potential to lead a team and mentor junior product marketers.
- Opportunities to work on high-impact projects and influence Amazon Music's global strategy.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office spaces with on-site amenities.
- Office Location(s): San Francisco, CA (with additional locations in Seattle, WA; New York, NY; and Culver City, CA)
- Geographic Context: San Francisco offers a diverse culture, vibrant tech industry, and a high cost of living.
- Work Schedule: Full-time, with flexible hours and remote work options.
- ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while still fostering collaboration and innovation.
💼 Interview & Application Insights
- Typical Process: Phone screen, followed by on-site interviews with cross-functional teams, and a final interview with the hiring manager.
- Key Assessment Areas: Problem-solving skills, strategic thinking, communication, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare examples of your past successes in product marketing and GTM strategy.
- Familiarize yourself with Amazon's leadership principles and be prepared to discuss how you embody them.
🛠️ Tools & Technologies
- Amazon's proprietary marketing and analytics platforms.
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Project management tools (e.g., Asana, JIRA, Trello).
- Marketing automation tools (e.g., Marketo, HubSpot).
👔 Cultural Fit Considerations
- Company Values: Customer obsession, ownership, bias for action, frugality, and innovation.
- Work Style: Fast-paced, collaborative, and data-driven. Amazon values leaders who are curious, resourceful, and tenacious.
- Self-Assessment Questions:
- How do you embody Amazon's leadership principles in your daily work?
- How do you stay organized and manage multiple priorities in a fast-paced environment?
- How do you approach problem-solving and decision-making in ambiguous situations?
⚠️ Potential Challenges
- Balancing global and local marketing strategies.
- Managing multiple priorities and deadlines in a fast-paced environment.
- Adapting to changes in the music industry and consumer behavior.
- ASSUMPTION: Success in this role requires strong communication skills, adaptability, and the ability to thrive in a dynamic, ever-changing environment.
📈 Similar Roles Comparison
- Comparison Point 1: Senior Product Marketing Manager, Spotify - This role focuses more on competitive analysis and positioning, while the Amazon Music role emphasizes GTM strategy and execution.
- Comparison Point 2: Senior Product Marketing Manager, Apple Music - This role involves more collaboration with hardware teams, while the Amazon Music role centers around mobile and voice product experiences.
- Comparison Point 3: Career progression in this role can lead to leadership opportunities in product marketing or management within Amazon Music.
📝 Sample Projects
- Developing and executing a global GTM strategy for a new Amazon Music feature.
- Conducting customer research to inform product positioning and messaging.
- Collaborating with cross-functional teams to launch a high-profile artist partnership or exclusive content release.
❓ Key Questions to Ask During Interview
- How does this role fit into Amazon Music's overall global strategy?
- What are the most pressing challenges facing the Amazon Music product team, and how can this role address them?
- How does Amazon support the growth and development of its product marketing team members?
- ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the team and company culture.
📌 Next Steps for Applicants
- To apply for this position, submit your application through this [link](https://www.amazon.jobs/en/jobs/2959604).
- Customize your resume and cover letter to highlight relevant skills and experiences.
- Prepare examples of your past successes in product marketing and GTM strategy.
- Follow up with the hiring manager one week after submitting your application.
- Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
