📌 Core Information
🔹 Job Title: Sr. Product Marketing Manager, Audience Development Marketing
🔹 Company: Amazon
🔹 Location: Culver City, CA; Seattle, WA; San Francisco, CA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing Go To Market (GTM) strategies for Amazon Music's artist and content experiences.
- Collaborating cross-functionally with product managers, marketing teams, and industry relations to drive feature adoption and customer engagement.
- Conducting customer research to develop insights and enhance brand positioning.
- Working in a fast-paced, dynamic environment with high levels of ambiguity.
- Influencing up and across, and juggling multiple priorities simultaneously.
ASSUMPTION: This role requires a high degree of strategic thinking, creativity, and adaptability to thrive in Amazon's fast-paced environment.
📋 Key Responsibilities
✅ Develop and deliver GTM strategies and frameworks for various product feature launches.
✅ Conduct customer research to develop insights and enhance brand positioning.
✅ Oversee strategy, execution, and performance of cross-channel global marketing plans to build awareness, adoption, and engagement of key features.
✅ Partner with product teams to develop product roadmaps for features meant to drive Monthly Active Users (MAUs), Listening Hours, and enhance the customer experience on Amazon Music.
✅ Partner and consult with Amazon Music Industry and Artist Relations teams to better integrate music and podcast artist content into the customer experience.
✅ Develop compelling GTM creative assets (video, social, Owned & Operated) working cross-functionally with creative designers and provide copywriting guidance.
✅ Advocate for the optimal customer experience when working on UX design with product teams and drive regular reviews of roadmap progress and results with leadership across marketing, subscriptions tech, and product.
ASSUMPTION: This role requires a strong understanding of the optimal customer mobile app experience and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5-10 years of experience in product marketing, with a focus on mobile app experiences.
Required Skills:
- Proven track record of developing and executing successful GTM strategies.
- Strong customer research and data analysis skills.
- Excellent communication and presentation skills.
- Ability to work effectively in a cross-functional team environment.
- Proficient in project management tools and marketing analytics platforms.
Preferred Skills:
- Experience with Amazon Music or a similar music streaming service.
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, a Master's degree in a related field or an MBA may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Sr. Product Marketing Manager role at Amazon)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work.
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,001+ employees (Large enterprise)
Founded: 1994 (2025 will be Amazon's 31st year in operation)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
- Amazon is known for its customer-centric approach, operational excellence, and long-term thinking.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce platform development and operation
- Cloud computing services (AWS)
- Digital content and devices (Amazon Music, Prime Video, Kindle, Fire tablets)
- Artificial intelligence and machine learning
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business segments offer numerous growth opportunities for employees.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Audience Development Marketing Manager.
Work Arrangement: Remote OK, with flexibility for on-site work at any of the listed locations.
Growth Opportunities:
- Potential to move into management or leadership roles within the marketing organization.
- Opportunities to work on high-impact projects and gain exposure to senior leadership.
- Chance to grow within the broader Amazon ecosystem, given the company's diverse business segments.
ASSUMPTION: This role offers significant growth potential for the right candidate, given Amazon's size and diverse business segments.
🌍 Location & Work Environment
Office Type: Amazon's offices are typically modern, collaborative workspaces with a mix of open and private work areas.
Office Location(s): Culver City, CA; Seattle, WA; San Francisco, CA
Geographic Context:
- Culver City, CA: Suburban area near Los Angeles, known for its media and entertainment industry.
- Seattle, WA: Tech hub with a vibrant culture and strong job market.
- San Francisco, CA: Tech hub with a high cost of living and competitive job market.
Work Schedule: Full-time, with flexibility for remote work and potential for occasional travel.
ASSUMPTION: The remote work arrangement offers flexibility for candidates who prefer to work from home or a location outside of the listed offices.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter
- Phone or video interview with the hiring manager
- On-site or virtual interview with the team
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Customer-centric mindset
- Cross-functional collaboration and communication skills
- Cultural fit with Amazon's leadership principles
Application Tips:
- Highlight your experience with Go To Market strategies and customer research in your resume and cover letter.
- Be prepared to discuss your approach to ambiguity and working in a fast-paced environment.
- Showcase your ability to influence up and across, and juggle multiple priorities simultaneously.
ATS Keywords: Go To Market, Product Marketing, Customer Research, Brand Positioning, Cross-Channel Marketing, Product Roadmap, Amazon Music
ASSUMPTION: Given Amazon's size and high volume of applicants, it's essential to tailor your resume and cover letter to the specific role and company.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, JIRA, Trello)
- Marketing analytics platforms (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Customer research tools (e.g., SurveyMonkey, Typeform, UserInterviews)
- Design tools (e.g., Sketch, Figma, Adobe Creative Suite)
ASSUMPTION: While not explicitly stated, familiarity with Amazon's proprietary tools and platforms may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Owners Mindset
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and customer-centric
- Innovative and experimental
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments with high levels of ambiguity?
- Are you comfortable influencing up and across, and juggling multiple priorities simultaneously?
- Do you have a strong customer-centric mindset and a passion for understanding customer needs and behaviors?
ASSUMPTION: Amazon's culture is fast-paced, innovative, and data-driven, with a strong focus on customer obsession and operational excellence.
⚠️ Potential Challenges
- Working in a large, complex organization with numerous teams and stakeholders.
- Managing multiple priorities simultaneously and navigating ambiguity.
- Keeping up with Amazon's fast-paced environment and continuous innovation.
- Competing with other internal teams and projects for resources and attention.
ASSUMPTION: These challenges are inherent to working in a large, dynamic organization like Amazon and can be overcome with strong communication, project management, and stakeholder engagement skills.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this role places a stronger emphasis on Go To Market strategies and customer research.
- In the music streaming industry, this role is unique in its focus on Amazon Music's artist and content experiences.
- Career progression in this role may follow a similar path to other product marketing roles, with opportunities to move into management or leadership positions.
ASSUMPTION: While this role shares similarities with other product marketing roles, its unique focus on Amazon Music's artist and content experiences sets it apart.
📝 Sample Projects
- Developing and executing a Go To Market strategy for a new Amazon Music feature, such as a personalized playlist generator or a social sharing tool.
- Conducting customer research to identify opportunities for enhancing Amazon Music's brand positioning and customer experience.
- Collaborating with the Amazon Music Industry and Artist Relations teams to create a seamless integration of artist content into the customer experience.
ASSUMPTION: These sample projects illustrate the strategic, customer-centric, and cross-functional nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role collaborate with other marketing teams and product teams within Amazon Music?
- What are the most significant challenges facing the Amazon Music team, and how does this role address them?
- How does Amazon support the growth and development of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its context within the broader organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with Go To Market strategies, customer research, and cross-functional collaboration.
- Prepare for behavioral interview questions that focus on your problem-solving skills, customer-centric mindset, and ability to work effectively in a fast-paced, dynamic environment.
- If selected for an interview, be prepared to discuss your approach to ambiguity, influencing up and across, and juggling multiple priorities simultaneously.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
