📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: RethinkFirst
🔹 Location: Remote (Available in specific US states)
🔹 Job Type: Full-Time
🔹 Category: Product Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote OK (Available in specific US states)
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market success and positioning solutions for impact
- Staying ahead of market trends through research and customer insights
- Crafting clear, differentiated value propositions and messaging for target segments
- Creating and maintaining compelling sales and marketing assets
- Leading product launches and key initiatives
- Measuring performance and refining programs based on data
ASSUMPTION: This role requires a strategic, data-driven, and creative individual who can balance market understanding with customer needs and product capabilities.
📋 Key Responsibilities
✅ Know the Market - Stay ahead of trends, competition, and client needs through research, feedback, and performance insights.
✅ Craft Messaging That Connects - Research customer preferences and evaluate product performance. Develop clear, differentiated value propositions and messaging for target segments. Build and evolve buyer personas to guide strategy.
✅ Fuel Sales & Marketing - Create and maintain compelling assets (decks, case studies, videos, etc.) that support the full funnel. Partner with sales and marketing to ensure customer targets and product messaging are effective.
✅ Launch with Impact - Lead go-to-market strategy and execution for product launches and key initiatives.
✅ Measure What Matters - Set and track KPIs, report performance, and refine programs based on data.
ASSUMPTION: This role requires strong analytical skills, excellent communication, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: BA in Marketing, Business, or related field (MBA a plus)
Experience: 7+ years in product marketing with a track record of successful launches and end-to-end program execution
Required Skills:
- Background in healthcare, health plans, or benefits navigation strongly preferred
- Experience translating product capabilities into buyer-relevant benefits
- Skilled in positioning, persona development, and content strategy
- Strong communicator and cross-functional collaborator
Preferred Skills:
- Experience with behavioral health technology
- Familiarity with cloud-based platforms
ASSUMPTION: Candidates with experience in healthcare or related fields will have a strong understanding of the market and customer needs.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Product Marketing Manager with 7+ years of experience in the healthcare or tech industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Flexible spending accounts
- Paid time off (vacation, sick, and holidays)
- Parental leave
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on behavioral health technology
Company Size: 201-500 employees
Founded: 2007
Company Description:
- RethinkFirst is a leading behavioral health technology company working to make mental wellness, education, and support accessible and scalable.
- Their suite of cloud-based platforms (RethinkEd, RethinkCare, and RethinkBH) serves educators, employers, and providers with tools that deliver measurable, inclusive outcomes.
- Their mission is to make behavioral health more effective, equitable, and human.
Company Specialties:
- Cloud-based treatment tools
- Training and clinical support
- Research-based content
Company Website: http://www.rethinkfirst.com
ASSUMPTION: RethinkFirst's focus on behavioral health technology makes it an attractive option for candidates interested in making a social impact through their work.
📊 Role Analysis
Career Level: Senior (7+ years of experience)
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including sales, product, and marketing.
Work Arrangement: Remote (Available in specific US states)
Growth Opportunities:
- Potential career progression into a leadership role, such as Director or VP of Product Marketing
- Opportunities to work on various products and initiatives, gaining diverse experience
- Chance to make a significant impact on the company's growth and market position
ASSUMPTION: This role offers ample opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from the New York headquarters)
Office Location(s): 49 W. 27th St., Floor 8, New York, NY 10001, US
Geographic Context:
- RethinkFirst is headquartered in New York City, with a significant presence in the US and global operations.
- The remote work option allows for greater flexibility and work-life balance.
- Candidates should be comfortable working in a remote environment and collaborating with team members across different time zones.
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The remote work option makes this role accessible to a broader range of candidates, regardless of their location within the available US states.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager (CMO)
- Case study or project presentation
- Final interview with the executive team
Key Assessment Areas:
- Market understanding and research skills
- Messaging and communication abilities
- Cross-functional collaboration and teamwork
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience in healthcare, product marketing, or related fields
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
ATS Keywords: Product Marketing, Healthcare, Data Analysis, Messaging, Sales Support, Go-to-market Strategy, KPI Tracking, Cross-functional Collaboration, Content Strategy, Buyer Personas, Positioning, Communication, Market Research, Customer Insights, Program Execution, Storytelling
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and highlight their skills and experiences that match the required qualifications.
🛠️ Tools & Technologies
- Cloud-based platforms (RethinkEd, RethinkCare, RethinkBH)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with cloud-based platforms and marketing automation tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Diversity, Equity, and Inclusion
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How do you stay up-to-date with market trends and customer needs in the behavioral health industry?
- Can you provide an example of a time when you successfully translated product capabilities into buyer-relevant benefits?
- How do you approach cross-functional collaboration and teamwork, especially with remote teams?
ASSUMPTION: Candidates who align with RethinkFirst's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Balancing market understanding with customer needs and product capabilities
- Collaborating effectively with remote teams across different time zones
- Meeting and exceeding ambitious performance targets
ASSUMPTION: Applicants should be prepared to work in a fast-paced environment and adapt to changes as needed.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on healthcare industry knowledge and market research.
- This role requires a balance of strategic thinking and hands-on execution, unlike more specialized marketing roles.
- Career progression in this role may follow a path similar to other product marketing roles, with opportunities to advance to leadership positions.
ASSUMPTION: Applicants should consider how their skills and experiences align with the unique aspects of this role compared to other product marketing positions.
📝 Sample Projects
- Conducting market research to identify trends and opportunities in the behavioral health industry
- Developing and refining buyer personas to inform product positioning and messaging
- Creating and presenting a go-to-market strategy for a new product launch
ASSUMPTION: These sample projects illustrate the types of tasks and initiatives that a Senior Product Marketing Manager at RethinkFirst might work on.
❓ Key Questions to Ask During Interview
- How does RethinkFirst approach market research and customer insights in the product marketing process?
- Can you describe the team structure and dynamics within the marketing department?
- What is the company's approach to diversity, equity, and inclusion, and how does it manifest in the product marketing team?
- What opportunities exist for professional growth and development within this role and the company?
- How does RethinkFirst support work-life balance for its employees, particularly those working remotely?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to better understand the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
- Research RethinkFirst and the behavioral health industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
