📌 Core Information
🔹 Job Title: Sr. Product Marketing Manager, Blink
🔹 Company: Amazon
🔹 Location: Hawthorne, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining product positioning and messaging frameworks for Blink's expanding portfolio
- Leading end-to-end integrated marketing campaigns, including product launches and brand initiatives
- Driving customer engagement and retention through upgrade strategies and personalized marketing experiences
- Collaborating cross-functionally with product, creative, social, paid media, and lifecycle marketing teams
- Analyzing consumer behavior, market trends, and competitive landscapes to inform positioning and go-to-market strategies
ASSUMPTION: This role requires a strategic and execution-focused Product Marketing Manager to balance start-up nimbleness with scaled, customer-obsessed, data-driven decision making.
📋 Key Responsibilities
✅ Craft and refine value propositions, messaging frameworks, and product narratives that resonate with target customers
✅ Develop comprehensive upgrade strategies and messaging to drive customer retention and multi-device adoption
✅ Create and execute content strategies that educate customers and showcase product value, including technical differentiators
✅ Build and maintain strong cross-organizational relationships to ensure seamless execution of marketing initiatives
✅ Analyze consumer behavior, market trends, and competitive landscapes to inform positioning and go-to-market strategies
✅ Set KPIs and analyze performance of marketing efforts to inform future strategies and optimizations
ASSUMPTION: This role involves a high degree of cross-functional collaboration and data-driven decision making to drive successful product marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of professional non-internship marketing experience
Required Skills:
- Proven experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
Preferred Skills:
- Experience using SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
ASSUMPTION: Candidates should have a strong background in product marketing, data analysis, and cross-functional collaboration to excel in this role.
💰 Compensation & Benefits
Salary Range: $128,600 - $212,600 per year (based on location)
Benefits:
- Medical, financial, and other benefits
- Equity and sign-on payments (depending on the position offered)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on Amazon's internal geographic market-based compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994 (as an online bookstore, expanded into e-commerce, cloud computing, digital streaming, and artificial intelligence)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: https://www.amazon.com
ASSUMPTION: Working at Amazon offers opportunities to innovate and make a significant impact on a global scale, with a strong focus on customer-centricity and long-term thinking.
📊 Role Analysis
Career Level: Senior-level role with strategic and execution-focused responsibilities
Reporting Structure: This role reports directly to the Blink Product Marketing team and collaborates cross-functionally with various teams within Amazon
Work Arrangement: On-site, full-time position with a standard workweek of 40 hours
Growth Opportunities:
- Potential to grow within the Blink Product Marketing team or explore other opportunities within Amazon's vast portfolio of businesses
- Chance to work on cutting-edge consumer electronics and home security products
- Opportunity to develop leadership and mentoring skills by guiding cross-functional teams
ASSUMPTION: This role offers significant growth potential within a dynamic and innovative company, with opportunities to work on a wide range of products and initiatives.
🌍 Location & Work Environment
Office Type: On-site office environment with a blend of collaborative and independent workspaces
Office Location(s): Hawthorne, California
Geographic Context:
- Hawthorne is located in the South Bay region of Los Angeles County, California
- The area offers a mix of urban and suburban living, with easy access to beaches, mountains, and entertainment options
- Hawthorne is home to various industries, including aerospace, automotive, and technology
Work Schedule: Standard full-time workweek with flexible hours and the possibility of occasional overtime
ASSUMPTION: Working in Hawthorne, California, offers a diverse and dynamic work environment with easy access to various amenities and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a recruiter or HR representative
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
Key Assessment Areas:
- Product marketing strategy and execution
- Data analysis and interpretation
- Cross-functional collaboration and stakeholder management
- Customer-centric mindset and understanding of target audiences
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant product marketing experience, data-driven decision making, and cross-functional collaboration
- Prepare examples of successful product marketing campaigns and their outcomes
- Research Amazon's leadership principles and be prepared to discuss how you embody them in your work
ATS Keywords: Product Marketing, Data Analysis, Cross-Functional Collaboration, Customer Segmentation, Go-to-Market Strategy, Messaging Frameworks, Integrated Marketing Campaigns, Customer Engagement, Retail, E-commerce
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their strategic thinking, data-driven approach, and customer-centric mindset.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Tableau or other data visualization tools
- Google Analytics or other web analytics tools
- Marketo or other marketing automation platforms
- Asana, JIRA, or other project management tools
ASSUMPTION: Familiarity with these tools and technologies is expected for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision making and continuous learning
- Focus on customer-centric innovation and problem-solving
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic work environments?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer-centric mindset and a passion for innovation?
ASSUMPTION: Candidates should assess their fit with Amazon's company values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing strategic thinking with tactical execution
- Adapting to changes in priorities and market conditions
- Working with diverse teams across different time zones and cultures
ASSUMPTION: These challenges are inherent to working in a dynamic and innovative company like Amazon, and candidates should be prepared to navigate them effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on the Blink product portfolio within Amazon's broader e-commerce and consumer electronics ecosystem
- Compared to other senior-level product marketing roles, this position offers a blend of strategic and tactical responsibilities, with a strong emphasis on data-driven decision making
- Career path comparison: This role provides opportunities for growth within the Blink Product Marketing team or across Amazon's diverse portfolio of businesses
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Blink product launch, including positioning, messaging, and integrated marketing campaigns
- Analyzing customer data to identify segmentation opportunities and driving personalized marketing experiences
- Collaborating with cross-functional teams to create compelling product narratives and sales tools for retail partners
ASSUMPTION: These sample projects illustrate the strategic and execution-focused nature of the Sr. Product Marketing Manager role at Blink.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap for Blink and how this role fits into it?
- How does the Blink Product Marketing team collaborate with other teams within Amazon?
- What are the most significant challenges facing the Blink product portfolio, and how can this role address them?
- How does Amazon support the growth and development of its employees in this role?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, work environment, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant product marketing experience, data-driven decision making, and cross-functional collaboration
- Prepare examples of successful product marketing campaigns and their outcomes
- Research Amazon's leadership principles and be prepared to discuss how you embody them in your work
- Follow up with the hiring manager or recruiter within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
