📌 Core Information
🔹 Job Title: Sr. Product Marketing Manager Enterprise
🔹 Company: NinjaOne, LLC
🔹 Location: Flexible (Remote within the USA: CA, CO, CT, FL, GA, IL, KS, ME, MA, NJ, NC, NY, OR, TX and VA. Preference/Priority will be given to candidates based in Austin, TX or those willing to relocate unassisted.)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-06
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and refining messaging for enterprise internal IT audience
- Crafting compelling, persona-driven narratives for IT directors, system administrators, and C-level staff
- Conducting market research and competitive analysis to stay ahead of trends
- Collaborating with cross-functional teams to drive adoption and growth
- Supporting go-to-market planning and execution for enterprise-targeted features, launches, and campaigns
ASSUMPTION: This role requires a strategic thinker with strong communication skills and experience in product marketing or related fields. Familiarity with enterprise IT environments and government or regulated industries is a plus.
📋 Key Responsibilities
✅ Audience-Driven Messaging & Positioning
- Develop and refine messaging for the enterprise internal IT audience
- Craft compelling, persona-driven narratives that resonate with IT directors, system administrators, and C-level staff
- Conduct market research and competitive analysis to stay ahead of evolving trends
- Collaborate with the Upstream PMM team to align key use cases, product capabilities, and integrations relevant to enterprise IT teams
✅ Go-to-Market Strategy & Execution
- Assist NinjaOne in shifting to selling solutions rather than products and features to appeal up-market
- Support GTM planning and execution for enterprise-targeted features, launches, and campaigns in partnership with product, sales, and demand generation teams
- Define and iterate Ideal Customer Profiles (ICPs) for internal IT teams in mid-market and enterprise organizations, identifying personas and decision-making journeys
- Contribute to campaign strategy and vertical content (e.g., healthcare, education, government) where internal IT teams often manage complex environments
✅ Sales Enablement
- Build enablement materials tailored to the Enterprise IT buying process, including pitch decks, playbooks, solution narratives, objection handling guides, and competitive insights
- Train sales reps to understand the specific challenges faced by enterprise IT teams and how NinjaOne meets their needs, especially at scale
- Assist with enablement support around Federal and SLED procurement, compliance, and technology positioning as needed
✅ Customer Insights & Competitive Intelligence
- Drive research initiatives including win/loss analysis, customer interviews, and persona refinement to inform enterprise-focused messaging
- Monitor trends across enterprise IT to shape strategic recommendations
- Stay current on competitors serving enterprise internal IT teams and help differentiate NinjaOne’s value
✅ Thought Leadership & Community Building
- Help position NinjaOne as a leader in the enterprise IT space through content like whitepapers, webinars, customer stories, and analyst engagement
- Contribute to industry events, customer advisory boards, and roundtables focused on internal IT and endpoint management at scale
ASSUMPTION: This role requires a strong understanding of enterprise IT environments and the ability to create compelling, audience-specific messaging. Familiarity with government or regulated industries is a plus.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.
Experience: 6+ years of experience in Product Marketing, GTM strategy, or vertical marketing, ideally with B2B SaaS or IT management software.
Required Skills:
- Proven ability to create compelling, audience-specific messaging for Enterprise IT buyers
- Familiarity with government or regulated industries (e.g., Federal, SLED) a strong plus
- Deep understanding of enterprise buying behavior, long sales cycles, and technical evaluation processes
- Strong cross-functional collaboration skills, especially with product, sales, and demand gen teams
- Outstanding storytelling, communication, and presentation skills
- Strategic, data-driven thinker who thrives in a fast-paced, collaborative environment
Preferred Skills:
- Experience with endpoint management software or related technologies
- Fluency in multiple languages
ASSUMPTION: This role requires a strategic thinker with strong communication skills and experience in product marketing or related fields. Familiarity with enterprise IT environments and government or regulated industries is a plus.
💰 Compensation & Benefits
Salary Range: $150,000 to $215,000 per year (based on location and experience level)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Life insurance coverage
- Unlimited PTO
Working Hours: Full-time, with up to 40% travel requirement for representing NinjaOne at key industry events, product launches, and customer engagements.
ASSUMPTION: The salary range provided is an estimate based on market data and company size. The actual salary may vary depending on the candidate's experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically IT management and security
Company Size: 1,001-5,000 employees. This size allows for a structured yet agile work environment with ample opportunities for growth and collaboration.
Founded: NinjaOne was founded in 2015 and has since grown to serve over 20,000 customers in 130+ countries.
Company Description:
- NinjaOne automates the hardest parts of IT to deliver visibility, security, and control over all endpoints for more than 20,000 customers.
- The NinjaOne automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers.
- NinjaOne is obsessed with customer success and provides free and unlimited onboarding, training, and support.
Company Specialties:
- IT Security
- IT Management
- IT Documentation
- Data Protection and Backup
- IT Ticketing
- Remote Access
- IT Operations
Company Website: http://www.ninjaone.com
ASSUMPTION: NinjaOne is a well-established company with a strong focus on customer success and a comprehensive suite of IT management solutions.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers significant growth opportunities and the chance to make a substantial impact on the company's enterprise strategy.
Reporting Structure: This role reports directly to the VP of Product Marketing and collaborates closely with cross-functional teams, including product, sales, and demand generation.
Work Arrangement: This role is remote-friendly, with a preference for candidates based in Austin, TX or those willing to relocate unassisted. The role requires up to 40% travel for representing NinjaOne at key industry events, product launches, and customer engagements.
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its enterprise presence
- Opportunity to work on high-impact projects that drive enterprise adoption and growth
- Chance to develop skills in enterprise-focused product marketing, sales enablement, and thought leadership
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to make a substantial impact on the company's enterprise strategy.
🌍 Location & Work Environment
Office Type: Hybrid remote. While the company has offices in Austin, TX, Clearwater, FL, Berlin, DE, Sydney, AU, and London, GB, this role can be performed remotely from any of the listed states within the USA.
Office Location(s): 301 Congress Ave, 4th Floor, Austin, TX 78701, US; 26750 US Highway 19 N, Clearwater, FL 33761, US; Alexanderstraße 1, Berlin, 10178, DE; Sydney, New South Wales, AU; London, England, GB
Geographic Context:
- The role allows for remote work within the listed states, offering flexibility and the opportunity to live in various regions within the USA.
- The company has a strong presence in the Austin, TX area, with a preference for candidates based there or willing to relocate unassisted.
- The role requires up to 40% travel for representing NinjaOne at key industry events, product launches, and customer engagements.
Work Schedule: Full-time, with up to 40% travel requirement.
ASSUMPTION: This role offers flexibility and the opportunity to live in various regions within the USA, with a preference for candidates based in Austin, TX or those willing to relocate unassisted.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interview with the hiring manager and cross-functional team members to discuss the role's responsibilities and requirements
- Case study or project presentation to demonstrate the candidate's understanding of the role and their approach to enterprise IT marketing
- Final interview with the VP of Product Marketing to discuss the candidate's fit for the role and the company's long-term growth plans
Key Assessment Areas:
- Strategic thinking and ability to create compelling, audience-specific messaging
- Understanding of enterprise IT environments and buying behavior
- Cross-functional collaboration skills and ability to work effectively with various teams
- Presentation and communication skills, with the ability to clearly articulate NinjaOne's differentiated value
- Alignment with NinjaOne's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your experience with enterprise IT environments and product marketing
- Include specific examples of your ability to create compelling, audience-specific messaging and drive adoption in enterprise IT environments
- Prepare for behavioral and situational interview questions that assess your strategic thinking, communication skills, and cultural fit
- Research NinjaOne's products, services, and company culture to demonstrate your enthusiasm for the role and the company's mission
ATS Keywords: Enterprise IT, Product Marketing, GTM Strategy, Vertical Marketing, B2B SaaS, Enterprise Buying Behavior, Long Sales Cycles, Technical Evaluation Processes, Cross-Functional Collaboration, Storytelling, Communication, Presentation Skills, Data-Driven Thinking, Endpoint Management, IT Management Software, Government or Regulated Industries, Federal, SLED
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit, with a strong emphasis on their experience with enterprise IT environments and product marketing.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- Product marketing software (e.g., ProductPlan, Asana)
- Presentation software (e.g., PowerPoint, Google Slides)
- Project management tools (e.g., JIRA, Asana)
- Endpoint management software (e.g., NinjaOne, competing solutions)
ASSUMPTION: This role requires proficiency in marketing automation and CRM platforms, as well as familiarity with endpoint management software and related technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed: NinjaOne is committed to understanding and exceeding customer expectations at every touchpoint
- Innovative: The company fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive innovation
- Collaborative: NinjaOne values open communication, teamwork, and cross-functional collaboration to achieve common goals
- Accountable: The company holds its employees responsible for delivering results and driving growth
- Inclusive: NinjaOne is committed to fostering a diverse, equitable, and inclusive work environment where everyone feels valued and respected
Work Style:
- Agile and adaptable: NinjaOne's work environment is fast-paced and ever-evolving, requiring employees to be adaptable and responsive to change
- Data-driven: The company uses data and analytics to inform decision-making and drive continuous improvement
- Customer-focused: NinjaOne prioritizes customer needs and feedback in all aspects of its business
- Collaborative: The company values open communication, teamwork, and cross-functional collaboration to achieve common goals
- Results-oriented: NinjaOne holds its employees accountable for delivering results and driving growth
Self-Assessment Questions:
- Do you have experience creating compelling, audience-specific messaging for enterprise IT buyers?
- Are you comfortable working in a fast-paced, collaborative environment with a strong focus on customer success?
- Do you have experience with endpoint management software or related technologies?
- Are you comfortable with up to 40% travel for representing NinjaOne at key industry events, product launches, and customer engagements?
ASSUMPTION: This role requires a strong cultural fit with NinjaOne's values and work style, with a focus on customer obsession, innovation, collaboration, accountability, and inclusivity.
⚠️ Potential Challenges
- This role requires a strong understanding of enterprise IT environments and the ability to create compelling, audience-specific messaging, which may present a learning curve for candidates without relevant experience
- The role requires up to 40% travel for representing NinjaOne at key industry events, product launches, and customer engagements, which may be challenging for candidates with personal or family commitments
- The fast-paced, collaborative work environment may be overwhelming for candidates who prefer a more structured or independent work setting
- The role may require occasional work on weekends or evenings to accommodate time zones and customer needs
ASSUMPTION: This role presents several potential challenges, including a learning curve for candidates without relevant experience, travel requirements, and a fast-paced, collaborative work environment. Candidates should carefully consider these factors before applying.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on enterprise internal IT buyers and the need to create compelling, audience-specific messaging for this specific audience
- Enterprise IT environments present unique challenges and opportunities for differentiation, requiring a strong understanding of the specific needs and pain points of this audience
- This role offers significant growth opportunities and the chance to make a substantial impact on the company's enterprise strategy, with potential to grow into a leadership role as the company expands its enterprise presence
ASSUMPTION: This role offers unique challenges and opportunities compared to related positions, with a strong focus on enterprise internal IT buyers and the need to create compelling, audience-specific messaging for this specific audience.
📝 Sample Projects
- Developing a comprehensive messaging framework for enterprise internal IT buyers, addressing core challenges like scale, complexity, compliance, operational efficiency, and security
- Crafting a series of persona-driven narratives that resonate with IT directors, system administrators, and C-level staff, clearly articulating NinjaOne’s differentiated value
- Conducting a competitive analysis of endpoint management solutions in the enterprise space, identifying opportunities for differentiation and strategic positioning
ASSUMPTION: These sample projects illustrate the strategic, data-driven thinking and communication skills required for this role, with a strong focus on enterprise internal IT buyers and the need to create compelling, audience-specific messaging.
❓ Key Questions to Ask During Interview
- Can you describe the specific challenges faced by enterprise IT teams and how NinjaOne addresses them?
- How does NinjaOne differentiate its endpoint management platform from competitors in the enterprise space?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does NinjaOne support the professional development and growth of its employees?
- What is the company's long-term vision for its enterprise strategy, and how does this role contribute to that vision?
ASSUMPTION: These key questions help candidates assess the role's responsibilities, the company's enterprise strategy, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with enterprise IT environments and product marketing, with specific examples of your ability to create compelling, audience-specific messaging and drive adoption in enterprise IT environments
- Prepare for behavioral and situational interview questions that assess your strategic thinking, communication skills, and cultural fit
- Research NinjaOne's products, services, and company culture to demonstrate your enthusiasm for the role and the company's mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
