📌 Core Information
🔹 Job Title: Sr. Product Marketing Manager, Enterprise
🔹 Company: Pendo
🔹 Location: Raleigh, NC or New York, NY
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (occasional travel required)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with Product and PMM teams to position Pendo's offerings for Enterprise clients
- Conducting market research to understand Enterprise clients' needs and opportunities
- Developing compelling content and representing Pendo at industry events
- Partnering with Enterprise Sales teams to accelerate revenue growth
- Providing product and solutions expertise in strategic deals
ASSUMPTION: This role requires a deep understanding of traditional, non-software Enterprise businesses and experience working with product and sales teams in high growth companies.
📋 Key Responsibilities
✅ Collaborate strategically with Product and PMM teams to package and position Pendo's offerings as powerful solutions for Enterprise clients
✅ Own and maintain clear, concise, and impactful solutions messaging specifically for the Enterprise market
✅ Conduct in-depth market research to define, understand, and articulate the distinct needs and opportunities within the Enterprise landscape for Pendo
✅ Forge strong partnerships with the Enterprise Sales team to deeply understand their requirements, challenges, and accelerate revenue growth
✅ Act as a key conduit, delivering valuable feedback from the Enterprise go-to-market teams back to our Product organization
✅ Elevate and accelerate our overall Enterprise marketing strategy and execution
✅ Participate in strategic Enterprise deals to provide product and solutions expertise
✅ Develop compelling content and collateral (e.g., presentations, white papers, case studies) that resonates with Enterprise audiences
✅ Represent Pendo as a thought leader through public speaking engagements at industry events
✅ Contribute strategically to competitive intelligence, pricing considerations, and enablement programs tailored for the Enterprise market
ASSUMPTION: This role requires strong collaboration and communication skills, as well as the ability to translate technical product features into compelling, value-driven solutions for Enterprise buyers.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of three (3) years of progressive product marketing experience with a strong focus on Enterprise clients
Required Skills:
- Proven success in developing and executing product marketing strategies specifically for Enterprise companies
- A deep understanding of the dynamics and complexities of Enterprise organizations, including those in non-traditional, non-software industries
- Exceptional ability to translate technical product features into compelling, value-driven solutions for Enterprise buyers
- Demonstrated experience in market research, competitive analysis, and developing targeted Enterprise messaging
- Strong collaboration and communication skills, with the ability to effectively partner with Product, Sales, and Marketing teams
- Excellent written and verbal communication skills, including the ability to present complex information clearly and persuasively
- Ability to travel occasionally
Preferred Skills:
- Experience with SaaS products or similar technologies
- Familiarity with the software development lifecycle
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's location.
💰 Compensation & Benefits
Salary Range: $107,100 - $140,400 USD (based on location)
Benefits:
- Competitive salary and benefits package
- 401(k) plan with company match
- Health, dental, and vision insurance
- Flexible time off and company holidays
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with occasional travel required
ASSUMPTION: The salary range provided is based on the location and experience level required for this role. However, the actual offer may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on SaaS analytics, product management tools, and big data
Company Size: Medium (501-1,000 employees), which offers a balance between growth opportunities and established processes
Founded: 2013, with a mission to improve society's experience with software
Company Description:
- Pendo provides a product experience platform that allows companies to make product intelligence actionable with speed and scale
- Pendo's customers include leading companies such as Verizon, Morgan Stanley, LabCorp, OpenTable, Okta, Salesforce, and Zendesk
- Pendo aims to support the success of product and digital leaders through various communities, events, and resources
Company Specialties:
- SaaS Analytics
- Product Management Tools
- Big Data
- In-Application Messaging and Guides
- Product Success
- Onboarding
- Product Analytics
- NPS
- User Onboarding
- In-Application Survey and Polls
Company Website: http://www.pendo.io
ASSUMPTION: Pendo's focus on improving the user experience with software makes it an attractive employer for candidates interested in making a positive impact on the software industry.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the VP of Product Marketing and collaborates with various teams, including Product, Sales, and Marketing
Work Arrangement: On-site, with occasional travel required for industry events and client meetings
Growth Opportunities:
- Potential career progression into leadership roles within the Product Marketing department
- Opportunities to work on strategic projects and initiatives that drive the company's growth and success
- Chance to gain experience in a fast-growing startup environment with a diverse set of technologies and clients
ASSUMPTION: This role offers a unique opportunity to work with a wide range of teams and stakeholders, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: On-site, with offices in Raleigh, NC, and New York, NY
Office Location(s): 301 Hillsborough St, Raleigh, NC 27603, US; 589 Howard St, San Francisco, CA 94105, US; 215 Park Ave S, New York, NY 10003, US
Geographic Context:
- Raleigh, NC: A mid-sized city with a growing tech industry, offering a lower cost of living compared to major metropolitan areas
- New York, NY: A major metropolitan area with a vibrant tech industry, offering numerous cultural and professional opportunities
Work Schedule: Full-time (40 hours per week), with occasional travel required
ASSUMPTION: The location of this role may impact the candidate's commute and work-life balance, with Raleigh, NC, offering a more relaxed pace compared to New York, NY.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the VP of Product Marketing
Key Assessment Areas:
- Product marketing skills and experience
- Understanding of Enterprise clients and their needs
- Communication and collaboration skills
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and Enterprise-specific skills
- Prepare examples of your past work that demonstrate your ability to translate technical features into value-driven solutions
- Research Pendo's products and industry to show your enthusiasm and understanding of the company's mission
ATS Keywords: Product Marketing, Enterprise Clients, Market Research, Competitive Analysis, Messaging Development, Collaboration, Communication, Public Speaking, Content Development, Sales Partnership, Strategic Planning, Feedback Delivery, Pricing Strategy, Thought Leadership, Technical Translation, Revenue Growth
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in their application materials, as well as their understanding of Pendo's products and the Enterprise market.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- CRM software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: Proficiency in common productivity and marketing tools is likely required for this role, as well as an ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic startup environment
- Cross-functional collaboration and teamwork
- Results-driven and data-informed decision-making
- Continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic startup environment?
- Are you comfortable working with diverse teams and stakeholders to drive results?
- Do you have a proven track record of translating technical features into value-driven solutions for Enterprise buyers?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong track record in product marketing will likely find a good cultural fit at Pendo.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced startup environment
- Navigating the complexities of Enterprise organizations and their unique needs and requirements
- Occasional travel required for industry events and client meetings
- Keeping up with the latest trends and developments in the software industry
ASSUMPTION: While this role offers numerous opportunities for growth and success, it also presents challenges that require strong time management, adaptability, and a deep understanding of the Enterprise market.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on Enterprise-specific experience and understanding of non-traditional, non-software industries
- In the software development industry, Pendo is known for its focus on improving the user experience with software, making it an attractive employer for candidates interested in making a positive impact on the industry
- Career progression in this role may lead to leadership positions within the Product Marketing department, with opportunities to work on strategic projects and initiatives that drive the company's growth and success
ASSUMPTION: Candidates should consider their long-term career goals and the opportunities for growth and development within Pendo when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing targeted messaging and collateral for a new Enterprise-focused product launch
- Conducting market research to identify untapped opportunities within the Enterprise landscape for Pendo
- Partnering with the Enterprise Sales team to create tailored solutions and accelerate revenue growth
ASSUMPTION: These sample projects illustrate the types of initiatives the Sr. Product Marketing Manager might work on, highlighting the role's focus on strategic planning, collaboration, and driving results.
❓ Key Questions to Ask During Interview
- Can you describe the current Enterprise go-to-market strategy and how this role will contribute to its evolution?
- How does Pendo support the professional development and growth of its employees, particularly in the Product Marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Pendo measure the success of its product marketing efforts, and how will this role be evaluated?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and Enterprise-specific skills
- Prepare examples of your past work that demonstrate your ability to translate technical features into value-driven solutions
- Research Pendo's products and industry to show your enthusiasm and understanding of the company's mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
