Sr. Product Marketing Manager, Enterprise

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager, Enterprise

🔹 Company: Zip

🔹 Location: San Francisco, California, United States (Hybrid: 3 days/week in office)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Zip's enterprise sales segment and products
• Collaborating with cross-functional teams to drive alignment and customer-centric initiatives
• Conducting market research and competitive analysis to inform strategic decisions
• Creating compelling content and sales enablement materials to accelerate sales
• Monitoring and analyzing KPIs to measure the effectiveness of product marketing initiatives

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a fast-paced, dynamic environment. The ideal candidate will be comfortable operating without a set playbook and driving results through collaboration and influence.

📋 Key Responsibilities

✅ Partner closely with Zip’s enterprise sales teams to develop segment-specific messaging and sales plays that drive pipeline generation and accelerate deal velocity in strategic accounts

✅ Collaborate with product management and key executives to define the vision, strategy, and roadmap for core products within Zip’s portfolio

✅ Develop narratives and value propositions to effectively target buyers, analysts, press, internal teams, and partners

✅ Partner with internal teams to create compelling content (one-pagers, sales pitches, webinar presentations, blogs, webpages, whitepapers, customer stories, etc.) that generate pipeline and accelerate sales

✅ Deeply understand the competitive landscape and analyze competitors to identify strengths, weaknesses, opportunities, and threats

✅ Collaborate with sales teams to build enablement programs, sales plays, and other critical materials that differentiate our solution

✅ Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and identify areas for improvement

✅ Identify new market opportunities and inform go-to-market strategies by gathering customer feedback, researching market trends, and understanding the regulatory landscape

ASSUMPTION: The role requires a balance of strategic thinking, tactical execution, and strong collaboration skills to succeed in this fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree or higher in a related field of study

Experience: 5+ years of product marketing experience in a fast-paced B2B SaaS company

Required Skills:

• Mastery of foundational product marketing skills (messaging & positioning, go-to-market strategy, audience segmentation, sales enablement, content creation, market research, etc.)

• Excellent communication, storytelling, and presentation skills (written, verbal, and visual)

• Experience extracting insights from data, articulating findings, and influencing stakeholders on strategic proposals

• Strong project management skills in order to plan and execute multiple projects simultaneously

• An ability to work both independently and collaboratively

Preferred Skills:

• Experience and/or domain knowledge in the B2B procurement, finance, or workflow management space

• Deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle

• Master’s degree or MBA

ASSUMPTION: While a specific degree or certification is not always required, the ideal candidate will have a strong foundation in product marketing and a proven track record of driving results in a fast-paced B2B SaaS environment.

💰 Compensation & Benefits

Salary Range: $130,000 - $210,000 per year (USD)

Benefits:

• Start-up equity

• Full health, vision & dental coverage

• Catered lunches & dinners for SF employees

• Commuter benefit

• Team building events & happy hours

• Flexible PTO

• Apple equipment plus home office budget

• 401k plan

Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days/week in the office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the San Francisco Bay Area. The actual salary may vary depending on factors such as relevant experience, education, and specific skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI-powered procurement orchestration

Company Size: 201-500 employees (as of 2025)

Founded: 2020

Company Description:

• Zip is the world’s leading AI-powered procurement orchestration platform, empowering businesses to accelerate the procurement process, mitigate risk, and drive growth by offering a single front door to unify the teams, tasks, and tools involved in working with suppliers.

• The company's AI-powered platform is trusted by hundreds of leading enterprises worldwide, including AMD, Anthropic, Arm, Canva, Coinbase, Discover, Dollar Tree, HP, Instacart, Lyft, Northwestern Mutual, Pinterest, Prudential, Reddit, Sephora, Snowflake, Sprouts Farmers Market, and Toast.

• Zip has secured a $190 million Series D at a $2.2 billion valuation, marking the largest investment in procurement technology in over two decades.

Company Specialties:

• procurement

• sourcing

• finance

• cloud-based financial applications

• purchasing

• spend management

• intake-to-procure

• procure-to-pay

• AI

• and procurement orchestration

Company Website: ziphq.com

ASSUMPTION: Zip is a well-funded, rapidly growing startup with a strong focus on innovation and customer success. The company's success is driven by its cutting-edge technology, expanding global presence, and commitment to driving value for its customers.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and influence within the organization

Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with cross-functional teams, including sales, product management, design, and engineering

Work Arrangement: Hybrid (3 days/week in the office, with the remaining days working remotely)

Growth Opportunities:

• As Zip continues to grow and expand, there will be opportunities for the right candidate to take on additional responsibilities and advance their career within the organization

• The company's fast-paced environment offers ample opportunities for professional development and growth

• Zip's strong focus on customer success provides ample opportunities to work closely with customers and gain valuable insights into their needs and challenges

ASSUMPTION: This role offers a unique opportunity to join a fast-growing startup at a critical stage in its development, with significant potential for career growth and impact.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee comfort and productivity

Office Location(s): 1 Sansome St., Ste 3000, San Francisco, CA 94104, US (with remote work options)

Geographic Context:

• The San Francisco Bay Area is a major tech hub with a vibrant startup ecosystem and a high cost of living

• The region offers a diverse range of cultural, recreational, and culinary experiences

• The hybrid work arrangement allows for a balance between in-office collaboration and remote flexibility

Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (3 days/week in the office)

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, providing opportunities for in-person collaboration and team-building while also allowing for the flexibility and convenience of remote work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager

• In-depth behavioral and skills-based interview with the hiring manager and a cross-functional team

• Final interview with the Head of Product Marketing

• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills

• Communication and presentation skills

• Collaboration and teamwork skills

• Domain knowledge and understanding of the B2B procurement space

• Ability to work independently and manage multiple projects simultaneously

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role

• Be prepared to discuss your approach to product marketing, go-to-market strategy, and sales enablement

• Demonstrate your understanding of Zip's products and the B2B procurement space

• Showcase your ability to think strategically and drive results in a fast-paced environment

ATS Keywords: Product Marketing, Go-to-market Strategy, Sales Enablement, Content Creation, Market Research, B2B SaaS, Procurement, Enterprise Sales, Hybrid Work, San Francisco

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit with Zip's fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, JIRA)

• Marketing automation and analytics tools (e.g., Marketo, HubSpot, Google Analytics)

• Presentation software (e.g., PowerPoint, Keynote)

• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)

• Product management tools (e.g., Asana, JIRA, ProductPlan)

ASSUMPTION: The ideal candidate will have experience with a range of marketing, project management, and collaboration tools, and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity

• Innovation and continuous learning

• Collaboration and teamwork

• Integrity and transparency

• Accountability and results-driven

Work Style:

• Fast-paced and dynamic

• Collaborative and team-oriented

• Data-driven and analytical

• Adaptable and flexible

• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable operating without a set playbook?

• Are you an effective communicator, both written and verbally, and do you have strong presentation skills?

• Are you comfortable working collaboratively with cross-functional teams, and do you have a proven track record of driving results through influence and alignment?

ASSUMPTION: Zip's culture is fast-paced, collaborative, and data-driven, with a strong focus on innovation, customer success, and continuous learning. The ideal candidate will be comfortable operating in this environment and be a strong cultural fit with the organization's values and work style.

⚠️ Potential Challenges

• The role requires a high degree of strategic thinking, tactical execution, and collaboration, which can be challenging in a fast-paced, dynamic environment

• The hybrid work arrangement may present challenges for some candidates, requiring a balance between in-office collaboration and remote flexibility

• The role may involve working with complex, enterprise-level customers, which can present unique challenges and opportunities

• The B2B procurement space is a competitive and rapidly evolving market, requiring the successful candidate to stay up-to-date with industry trends and best practices

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strategic thinking, collaboration skills, and domain knowledge to drive results in this fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Compared to other product marketing roles in the B2B SaaS space, this role places a greater emphasis on strategic thinking, competitive analysis, and sales enablement

• The B2B procurement space is a unique and rapidly evolving market, with its own set of challenges and opportunities

• This role offers significant potential for career growth and impact, as Zip continues to expand and gain market share in the enterprise segment

ASSUMPTION: While this role shares similarities with other product marketing roles in the B2B SaaS space, its unique focus on the enterprise segment and the rapidly evolving B2B procurement market sets it apart.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new procurement product line, including competitive analysis, messaging and positioning, and sales enablement materials

• Conducting market research and customer interviews to inform product roadmap and feature prioritization

• Creating a comprehensive sales playbook for the enterprise segment, including customer personas, use cases, and sales messaging

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and tactical nature of the role, requiring a strong foundation in product marketing and a proven track record of driving results in a fast-paced B2B SaaS environment.

❓ Key Questions to Ask During Interview

• Can you describe the company's go-to-market strategy for the enterprise segment, and how this role fits into that strategy?

• How does the company approach competitive analysis, and what resources are available to support that process?

• Can you provide examples of successful sales enablement materials created by the product marketing team, and how they were used to drive pipeline generation and accelerate deal velocity?

• How does the company measure the effectiveness of product marketing initiatives, and what KPIs are used to track progress and inform decision-making?

• What opportunities are there for professional development and growth within the product marketing team, and how does the company support the career advancement of its employees?

ASSUMPTION: These key questions are designed to provide insight into the company's go-to-market strategy, sales enablement approach, and commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your strategic thinking, collaboration skills, and domain knowledge in the B2B procurement space

• Prepare for your interviews by researching Zip's products, the B2B procurement market, and the company's go-to-market strategy

• Be ready to discuss your approach to product marketing, go-to-market strategy, and sales enablement, and provide examples of your past successes in these areas

• Follow up with the hiring manager one week after your final interview to express your continued interest in the role and ask about next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.