📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Fire TV
🔹 Company: Amazon
🔹 Location: Seattle, WA & Santa Monica, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing on-device marketing strategies for key Fire TV content categories
- Creating customer lifecycle journeys to drive acquisition, retention, and engagement
- Collaborating with cross-functional teams to execute product marketing strategies and integrated marketing campaigns
- Analyzing category performance and presenting action plans in business reviews
- Managing relationships with Fire TV, Amazon, and third-party teams
ASSUMPTION: This role requires a strong understanding of Fire TV customers and the apps available on the device, as well as the ability to work effectively with various teams across the organization.
📋 Key Responsibilities
✅ Own the on-device marketing strategy and implementation for key Fire TV content categories
✅ Identify key customer segments and create lifecycle journeys to drive acquisition, retention, and engagement
✅ Develop compelling positioning and messaging that resonates with target customers
✅ Partner with Product, Engineering, PR, Sales, and Creative teams on go-to-market strategies for new products/features
✅ Lead integrated marketing campaigns across owned, earned, and paid channels
✅ Lead competitive analysis and market research to identify opportunities and threats
✅ Define success metrics and build measurement frameworks to track performance
✅ Develop frameworks and SOPs to optimize content across different streaming providers
✅ Manage relationships with Fire TV, Amazon, and third-party teams
ASSUMPTION: This role requires a high level of analytical thinking, strong communication skills, and the ability to work effectively with various teams to drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product marketing, with a focus on content strategy and programming
Required Skills:
- Proven experience in developing and executing on-device marketing strategies
- Strong analytical skills and data-driven decision-making abilities
- Excellent communication and presentation skills
- Ability to work effectively with cross-functional teams
- Familiarity with Fire TV and streaming services
Preferred Skills:
- Experience with lifecycle marketing and customer segmentation
- Fluency in Spanish
- Knowledge of Amazon's internal tools and processes
ASSUMPTION: Candidates with experience in the streaming industry and a strong understanding of Fire TV customers will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on experience and location)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and company holidays
- Maternity and paternity leave
- Employee discounts
Working Hours: Full-time, typically 8:30 AM - 5:30 PM, with flexibility for hybrid work arrangements
ASSUMPTION: Salary range is estimated based on industry standards for a senior product marketing role at Amazon.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,001+ employees (Enterprise)
Founded: 1994 (as an online bookstore)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers opportunities for career growth, innovation, and exposure to a wide range of products and services.
📊 Role Analysis
Career Level: Senior-level role with potential for management opportunities
Reporting Structure: This role reports directly to the Director of Product Marketing, Fire TV
Work Arrangement: On-site with potential for hybrid work arrangements
Growth Opportunities:
- Potential to manage a team and mentor junior product marketing managers
- Opportunities to work on high-impact projects and initiatives
- Access to professional development and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career within the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with open workspaces and collaborative areas
Office Location(s): Seattle, WA & Santa Monica, CA
Geographic Context:
- Seattle, WA: Known for its tech industry, vibrant culture, and outdoor activities
- Santa Monica, CA: Located in the heart of Los Angeles, offering a mix of urban and beach lifestyle
Work Schedule: Full-time, typically 8:30 AM - 5:30 PM, with flexibility for hybrid work arrangements
ASSUMPTION: Both Seattle and Santa Monica offer unique benefits and challenges for employees, with a mix of urban and outdoor activities, as well as access to diverse cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-depth phone or video interview with the hiring manager
- On-site or virtual interview with the team
- Final interview with the director or senior leader
Key Assessment Areas:
- Product marketing strategy and execution
- Customer segmentation and lifecycle marketing
- Cross-functional team collaboration
- Data analysis and presentation skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Highlight relevant experience in product marketing, content strategy, and lifecycle marketing
- Tailor your resume and cover letter to emphasize your understanding of Fire TV and streaming services
- Prepare examples of your marketing strategies and their results
ATS Keywords: Product Marketing, Fire TV, Streaming Services, Content Strategy, Lifecycle Marketing, Customer Segmentation, Cross-Functional Teams, Data Analysis, Amazon Leadership Principles
ASSUMPTION: The interview process at Amazon is designed to assess both technical skills and cultural fit, with a focus on the company's leadership principles.
🛠️ Tools & Technologies
- Amazon's internal tools and platforms (e.g., A9, Amazon Retail Analytics)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: Familiarity with Amazon's internal tools and platforms, as well as industry-standard marketing tools, is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Customer-centric and results-oriented
Self-Assessment Questions:
- How do you stay customer-obsessed in your decision-making process?
- Can you describe a time when you had to work collaboratively with a cross-functional team to achieve a common goal?
- How do you prioritize your work and manage your time effectively in a fast-paced environment?
ASSUMPTION: Success at Amazon requires a strong customer focus, a passion for innovation, and the ability to work effectively in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Working in a fast-paced, dynamic environment with frequent changes and new initiatives
- Balancing short-term goals with long-term strategic thinking
- Navigating a large, complex organization with multiple teams and departments
ASSUMPTION: These challenges are inherent to working in a large, fast-growing technology company like Amazon and can be managed effectively by strong communication, prioritization, and time management skills.
📈 Similar Roles Comparison
- Product Marketing Manager, Fire TV vs. Product Marketing Manager, Amazon Devices: Both roles focus on product marketing for Amazon's hardware devices, but the Fire TV role is more focused on content strategy and programming, while the Amazon Devices role is more focused on product management and hardware development.
- Industry-specific context: The streaming industry is highly competitive and dynamic, with frequent changes in consumer behavior and market trends.
- Career path comparison: This role offers opportunities for career growth within Amazon's product marketing organization, as well as potential transitions to other areas of the business, such as product management or general management.
ASSUMPTION: Understanding the differences between similar roles and the industry context is essential for making informed career decisions and identifying opportunities for growth and development.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new Fire TV app launch, including on-device promotions, social media advertising, and email marketing
- Conducting market research and competitive analysis to identify opportunities for improving Fire TV's content discovery and engagement experience
- Creating and implementing a customer lifecycle marketing strategy to improve customer retention and reduce churn for a specific Fire TV app category
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Senior Product Marketing Manager, Fire TV might undertake, from campaign development and execution to strategic planning and analysis.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other teams within Amazon and the broader Fire TV organization?
- What are the most important qualities and skills for success in this role?
- How does Amazon support the growth and development of its product marketing managers?
- What are the biggest challenges facing the Fire TV team in the next 12-24 months, and how can this role help address them?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, content strategy, and lifecycle marketing
- Prepare examples of your marketing strategies and their results to showcase your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
