Sr. Product Marketing Manager - Geospatial Technologies

📌 Core Information

🔹 Job Title: Sr. Product Marketing Manager - Geospatial Technologies

🔹 Company: Esri

🔹 Location: Redlands, California, United States

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving awareness, demand, and adoption of geospatial technology products
• Collaborating with cross-functional teams for product positioning and messaging
• Executing go-to-market strategies and multi-channel enablement
• Contributing to science, sustainability, and positive global change initiatives

ASSUMPTION: This role emphasizes collaboration with diverse teams to solve complex challenges while playing a significant part in company-wide strategic initiatives aimed at global change.

📋 Key Responsibilities

✅ Collaborate cross-functionally with product management, engineering, marketing, and business development.

✅ Spearhead communication strategies for product changes and releases.

✅ Lead global product release activities and internal communications.

✅ Craft educational materials like web pages, emails, and press releases.

✅ Understand user personas to create detailed marketing strategies.

✅ Provide insights into competitive capabilities and industry positioning.

✅ Develop and monitor KPIs to track product performance.

ASSUMPTION: The position requires a balance of technical knowledge and exceptional communication skills to effectively manage cross-functional initiatives and product marketing efforts.

🎯 Required Qualifications

Education: Bachelor's in business, marketing, GIS, or related field

Experience: 5+ years in product marketing, communications, business development, or a related field

Required Skills:

• Strong verbal and written communication skills
• Understanding of marketing technology concepts
• Project management and problem-solving abilities

Preferred Skills:

• Experience with Geographic Information Systems (GIS) or geospatial technology
• Ability to communicate and present strategic plans to leadership

ASSUMPTION: The role demands a solid foundation in both technical and market-driven environments, particularly in GIS or related fields for enhanced strategic input.

💰 Compensation & Benefits

Salary Range: $91,520 — $145,600 USD

Benefits:

• Comprehensive health and welfare benefits including medical, dental, and vision
• 401(k) and profit-sharing programs
• Generous vacation and holiday policy

Working Hours: Standard 40 hours/week, with potential travel of 10% for meetings and events

ASSUMPTION: The compensation package reflects Esri's commitment to competitive industry standards, providing a supportive environment for professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 5,001-10,000 employees; signifies a well-established organization with robust resources

Founded: 1969

Company Description:

• Leading provider of GIS software and location analytics
• Pioneers in geographic science and geospatial solutions
• Innovators in applying The Science of Where to solve global challenges

Company Specialties:

• GIS and location intelligence
• Web mapping and geographic analytics
• Smart cities and demographic analysis

Company Website: https://www.esri.com/en-us/about/about-esri

ASSUMPTION: Esri's diverse innovations and its commitment to sustainability and social impact make it a unique workplace for technology and geography enthusiasts.

📊 Role Analysis

Career Level: Senior management level with potential for leadership roles

Reporting Structure: Likely reports to the Director of Product Marketing or similar leadership role

Work Arrangement: Hybrid, blending on-site and remote collaborative work

Growth Opportunities:

• Leadership roles in product development and marketing
• Participation in strategic planning and impact initiatives
• Professional development within a globally recognized brand

ASSUMPTION: The role offers substantial opportunities for growth through active engagement in project leadership and strategic market expansions.

🌍 Location & Work Environment

Office Type: Modern headquarters with collaborative workspaces

Office Location(s): 380 New York St., Redlands, CA 92373, US

Geographic Context:

• Situated in the innovation hub of Redlands, CA
• Proximity to other tech companies and academic institutions
• Access to a diverse cultural and professional community

Work Schedule: Standard full-time schedule with some flexibility based on project needs

ASSUMPTION: The location in Redlands allows for strong networking opportunities with industry professionals and within the tech community.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• HR interview
• Technical interview with department heads

Key Assessment Areas:

• Technical and market knowledge of GIS
• Communication and strategic planning skills
• Leadership and project management capabilities

Application Tips:

• Highlight relevant GIS or product marketing experience
• Showcase leadership and strategic planning examples
• Be prepared to discuss previous project outcomes

ATS Keywords: Product Marketing, GIS, Communication Strategy, Cross-Functional Collaboration

ASSUMPTION: The interview process aims to evaluate both technical expertise and cultural fit, emphasizing Esri’s values and market strategy.

🛠️ Tools & Technologies

• Esri GIS software
• Marketing automation tools
• Data analytics platforms

ASSUMPTION: Proficiency with GIS software and marketing technology tools is essential for effective performance in this role.

👔 Cultural Fit Considerations

Company Values:

• Commitment to sustainability and global change
• Diversity and inclusion
• Innovation and scientific exploration

Work Style:

• Collaborative team environment
• Proactive problem-solving approach
• Emphasis on strategic and innovative thinking

Self-Assessment Questions:

• How have you driven product adoption in past roles?
• What strategic marketing initiatives have you led successfully?
• Why does GIS technology interest you?

ASSUMPTION: Candidates should align with Esri's mission to leverage technology for positive global impact while thriving in collaborative and diverse environments.

⚠️ Potential Challenges

• Balancing multiple strategic priorities across global markets
• Adapting to rapid technological changes in GIS
• Coordinating cross-functional teams with varying objectives
• Navigating complex customer needs and market demands

ASSUMPTION: The role requires adeptness in managing dynamic project priorities and a willingness to overcome market challenges.

📈 Similar Roles Comparison

• Increased focus on geospatial technology compared to other product marketing roles
• Greater collaboration in scientific and sustainability projects
• Emphasis on strategic influence and global market expansion

ASSUMPTION: This role stands out for its integration of geography and technology with a commitment to global change, offering broad-impact opportunities not found in all marketing positions.

📝 Sample Projects

• Launching a new GIS tool for disaster management and planning
• Developing a marketing strategy for a geospatial analytics platform
• Creating educational materials for stakeholders and users in various sectors

ASSUMPTION: Previous experience with similar projects in tech or GIS will be highly valued, especially those that involve multidisciplinary collaboration.

❓ Key Questions to Ask During Interview

• How does Esri measure success for this role?
• What are the current strategic priorities for the product marketing team?
• How does this role contribute to Esri’s mission of sustainability and global impact?
• What are the key challenges this team is facing currently?
• How collaborative is the interaction between product marketing and technical teams?

ASSUMPTION: Asking insightful questions that reflect an understanding of Esri's strategic goals and market environment will demonstrate a strong fit for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights GIS or geospatial technology experience
• Prepare to discuss past experiences in product marketing or related fields
• Include cover letter detailing interest in Esri and its global initiatives
• Follow up with Esri HR for any assistance required during the application process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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