📌 Core Information
🔹 Job Title: Sr. Product Marketing Manager, Go-To-Market
🔹 Company: Amplitude
🔹 Location: Remote - USA
🔹 Job Type: Full-time
🔹 Category: Product Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategy and execution for solutions marketing at Amplitude
- Partnering cross-functionally with product, sales, and marketing teams
- Developing and owning solution-level messaging and positioning
- Creating high-impact content and sales enablement assets
- Analyzing customer insights and market trends to inform solution development
ASSUMPTION: This role requires a strategic and creative solutions marketer who thrives in a fast-paced, collaborative environment. The ideal candidate will have experience in B2B SaaS and a strong understanding of product marketing.
📋 Key Responsibilities
✅ Develop and own solution-level messaging and positioning across core use cases like product analytics, experimentation, and customer retention
✅ Create and maintain high-impact content and sales enablement assets to support GTM efforts
✅ Partner cross-functionally with product, sales, customer success, and demand gen to align solutions with market needs and buyer journeys
✅ Drive integrated go-to-market campaigns by crafting compelling narratives and content tailored to target personas and industries
✅ Analyze customer insights, product usage data, and market trends to inform solution development and positioning strategy
✅ Enable sales and partner teams with clear value propositions, competitive differentiation, and use-case-specific messaging
✅ Continuously measure and optimize the effectiveness of solution marketing programs based on pipeline impact, adoption, and field feedback
ASSUMPTION: The role requires a strong understanding of product marketing, customer research, market segmentation, competitive intelligence, and sales enablement. The ideal candidate will also have excellent project management and cross-functional leadership abilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of product marketing experience in B2B SaaS, preferably in growth-stage or multi-product environments
Required Skills:
- Proven success in solutions marketing or similar product marketing role in scaling adoption with enterprise customers
- Strong storytelling skills and ability to translate technical concepts into compelling messaging
- Experience working closely with product, demand gen, brand, and sales teams
- Skilled in customer research, market segmentation, and competitive intelligence
- Excellent project management and cross-functional leadership abilities
Preferred Skills:
- Experience with PLG (Product-Led Growth) a plus
- Savvy with AI tools and a desire to readily leverage these tools to scale
- Familiarity with analytics tools such as Amplitude or similar platforms
- Solid technical chops and an ability to quickly dive in and learn new technologies
- Hands-on experience with customers and full-funnel marketing
ASSUMPTION: The ideal candidate will have a strong background in product marketing, with a proven track record of driving go-to-market strategies and scaling adoption with enterprise customers. They should also have excellent communication and project management skills, as well as a deep understanding of the B2B SaaS landscape.
💰 Compensation & Benefits
Salary Range: $199,000 - $333,000 total target cash (inclusive of bonus or commission)
Benefits:
- Excellent Medical, Dental, and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, and Vision on select plans
- Flexible time off, paid holidays, and more
- Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
- Excellent Parental benefits including 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
- Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
- Employee Stock Purchase Program
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is inclusive of bonus or commission. The benefits package is comprehensive and designed to support the well-being of employees. The working hours are typical for a full-time role in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Product Analytics
Company Size: 501-1,000 employees. This size allows for a collaborative and innovative work environment while still offering the stability and resources of a larger organization.
Founded: 2012. Amplitude has since grown to become a leading digital analytics platform, helping companies unlock the power of their products.
Company Description:
- Amplitude is a digital analytics platform that helps companies capture data they can trust, uncover clear insights about customer behavior, and take faster action.
- The company empowers teams to build better product experiences that drive business growth.
- Amplitude is known for its user-friendly interface, robust analytics capabilities, and commitment to customer success.
Company Specialties:
- Mobile Analytics
- Big Data
- Data Analysis
- App Data Analysis
- Product Analytics
- Product Development
- Product Management
Company Website: amplitude.com
ASSUMPTION: Amplitude is a well-established company in the digital analytics space, with a strong reputation for innovation and customer success. The company's commitment to growth mindset, ownership, and humility is reflected in its culture and approach to work.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the VP of Product Marketing
Reporting Structure: This role reports directly to the VP of Product Marketing, Courtney Burry
Work Arrangement: Remote OK. This role can be performed remotely, with the option to work from one of Amplitude's global offices
Growth Opportunities:
- Potential to take on more responsibility and advance to a leadership role as the company continues to grow
- Opportunity to work on high-impact projects and drive significant business growth
- Chance to learn from and collaborate with experienced product marketing professionals
ASSUMPTION: This role offers significant growth potential and the opportunity to make a real impact on the company's go-to-market strategy. The ideal candidate will be a strategic thinker with a strong understanding of product marketing and a desire to grow within the organization.
🌍 Location & Work Environment
Office Type: Remote-first with global offices
Office Location(s): New York, New York, United York, Vancouver, British Columbia, Canada, Amsterdam, Netherlands, London, United Kingdom, Paris, France, and Singapore
Geographic Context:
- Amplitude's global offices provide opportunities to work in diverse and vibrant cities
- The company's remote-first culture allows for flexibility and work-life balance
- Amplitude's global presence enables collaboration with teams across time zones and cultures
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work from home
ASSUMPTION: Amplitude's global offices and remote-first culture provide a unique work environment that combines the benefits of a global organization with the flexibility and work-life balance of a remote work arrangement.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interviews with cross-functional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Product marketing expertise and experience
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Amplitude's values
- Technical proficiency and ability to learn new tools
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to product marketing, go-to-market strategy, and customer segmentation
- Showcase your ability to translate technical concepts into compelling messaging
- Demonstrate your understanding of Amplitude's products and the digital analytics landscape
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Product Marketing, Go-To-Market, Solutions Marketing, B2B SaaS, Enterprise Customers, Customer Research, Market Segmentation, Competitive Intelligence, Sales Enablement, Project Management, Cross-Functional Leadership
ASSUMPTION: Amplitude's hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit. The ideal candidate will have a strong background in product marketing, with a proven track record of driving go-to-market strategies and scaling adoption with enterprise customers.
🛠️ Tools & Technologies
- Amplitude Analytics Platform
- Salesforce
- Marketo
- Google Analytics
- Microsoft Office Suite
- Slack
- Zoom
ASSUMPTION: The ideal candidate will have experience with analytics tools, sales enablement platforms, and project management software. Familiarity with Amplitude's analytics platform is a plus.
👔 Cultural Fit Considerations
Company Values:
- Growth Mindset: Amplitude values continuous learning and improvement, both personally and professionally
- Ownership: Amplitude encourages employees to take initiative and be accountable for their contributions to the company's success
- Humility: Amplitude fosters a culture of empathy, openness, and collaboration, seeking to understand many points of view
Work Style:
- Amplitude's work style is fast-paced, collaborative, and innovative, with a strong focus on customer success
- The company values a growth mindset, ownership, and humility in its employees
- Amplitude's culture is remote-first, with opportunities for in-person collaboration and team-building
Self-Assessment Questions:
- Do you embrace a growth mindset and actively seek opportunities to learn and improve?
- Are you comfortable taking initiative and being accountable for your contributions to the company's success?
- Do you thrive in a fast-paced, collaborative environment and value open communication and collaboration?
ASSUMPTION: Amplitude's culture is built on a foundation of growth mindset, ownership, and humility. The ideal candidate will be a strategic thinker with a strong understanding of product marketing, a desire to learn and grow, and a commitment to customer success.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Keeping up with industry trends and best practices in product marketing and go-to-market strategy
- Balancing the need for strategic thinking with the demands of tactical execution
- Navigating a remote-first work environment and building relationships with colleagues across time zones and cultures
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have strong project management and communication skills. They will also be able to balance strategic thinking with tactical execution and thrive in a remote-first work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on go-to-market strategy and execution for solutions marketing at Amplitude
- Compared to other product marketing roles, this position offers a higher level of strategic influence and the opportunity to drive significant business growth
- Career path comparison: This role can serve as a stepping stone to a leadership position in product marketing or a broader role in marketing strategy and execution
ASSUMPTION: This role offers a unique opportunity to drive go-to-market strategy and execution for solutions marketing at Amplitude. The ideal candidate will have a strong background in product marketing, with a proven track record of driving go-to-market strategies and scaling adoption with enterprise customers.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product feature, resulting in a 20% increase in adoption within the first quarter
- Creating a comprehensive sales enablement toolkit, including pitch decks, one-pagers, and case studies, to support the launch of a new product line
- Conducting customer research and market segmentation to inform the positioning and messaging of a core product offering, leading to a 15% increase in customer satisfaction scores
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the impact that the ideal candidate can make in driving business growth and customer success.
❓ Key Questions to Ask During Interview
- Can you describe the company's go-to-market strategy and how this role fits into it?
- How does the product marketing team collaborate with other departments, such as sales and product management?
- What are the key challenges facing the product marketing team, and how can this role help address them?
- How does Amplitude support the professional development and growth of its employees?
- What are the company's plans for expansion and growth in the coming years?
ASSUMPTION: These questions will help the candidate understand the company's go-to-market strategy, the role's fit within the organization, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Amplitude's products, customers, and market position
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected for the final round, be prepared to present your approach to product marketing, go-to-market strategy, and customer segmentation
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
