Sr Product Marketing Manager, Hotels.com

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager, Hotels.com

🔹 Company: Expedia Group

🔹 Location: Austin Domain 11 - HomeAway, Austin, Texas, United States (Remote/Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Austin Domain 11 - HomeAway, Austin, Texas, United States)

🚀 Job Overview

Key aspects of this role include:

• Leading product marketing initiatives for the Hotels.com brand
• Developing go-to-market strategies and cultivating relationships with cross-functional teams
• Championing customer-centric products and communicating the product vision
• Driving business results and influencing senior leadership

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to influence cross-functional teams. The ideal candidate will have experience in product marketing or a related field and be comfortable working in a complex ecosystem of stakeholders.

📋 Key Responsibilities

✅ Build collaborative partnerships with cross-functional leaders to align and influence the product go-to-market strategy for Hotels.com

✅ Develop a compelling Hotels.com product narrative to guide the approach for taking new products to market through brand campaigns, seasonal releases, and Expedia Group’s annual travel conference

✅ Gain a broad understanding of the marketable experiences roadmap and champion opportunities that support the brand strategy and drive business results

✅ Lead the Hotels.com monthly marketable experiences review meeting with senior cross-functional leaders

✅ Work with solution product marketers to craft relevant, benefit-based messaging, positioning, and value propositions that resonate with the Hotels.com target customer

✅ Identify and champion needs of Hotels.com target customer to influence product roadmaps

✅ Support Brand and Performance marketing teams in the activation of their channels and analyze campaign results to drive ongoing improvements

✅ Drive ongoing improvements in the way the team operates and be a champion for product marketing across the organization

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to handle new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of experience in product marketing, product, strategy, or brand marketing in a B2C organization, with a minimum of 3 years leading go-to-market efforts

Required Skills:

• Proven ability to drive consensus across cross-functional teams and VP+ leaders
• Excellent communication and presentation skills, able to create an impactful narrative, compelling messaging, and value propositions
• Strong business acumen, extensive marketing and product development knowledge, and experience with customer segmentation strategies
• Ability to conduct market, competitor, and customer research to capture insights and assess market opportunities
• Highly collaborative and proactive in relationship building among cross-functional counterparts
• Ability to coach and mentor more junior colleagues and proactively identify opportunities to improve the way the team operates

Preferred Skills:

• Experience working in the travel industry
• Fluency in multiple languages

ASSUMPTION: The required qualifications listed above are the minimum expectations for this role. Candidates who possess additional skills or experience may be more competitive in the application process.

💰 Compensation & Benefits

Salary Range: $155,000 - $217,000 per year (Austin) / $161,000 - $225,500 per year (Chicago), with the potential to increase up to $248,000 (Austin) or $257,500 (Chicago) based on ongoing, demonstrated, and sustained performance in the role.

Benefits:

• Travel perks
• Generous time-off
• Parental leave
• Flexible work model
• Career development resources

Working Hours: Full-time (40 hours per week), with flexibility for a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience, skills, and location. The benefits listed above are subject to change and may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Expedia Group operates in the online travel industry, powering global travel for everyone, everywhere. They design cutting-edge tech to make travel smoother and more memorable, and create groundbreaking solutions for their partners.

Company Size: Expedia Group is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Expedia Group was founded in 1996 and has since grown to become a leading online travel company, operating several well-known brands such as Expedia, Hotels.com, and Vrbo.

Company Description:

• Expedia Group brands power global travel for everyone, everywhere
• They design cutting-edge tech to make travel smoother and more memorable
• Expedia Group creates groundbreaking solutions for their partners

Company Specialties:

• Technology
• Travel
• Ecommerce
• Sales
• Hotels
• Big Data
• Mobile
• Business Development
• SEO
• SEM
• Hospitality
• and Airfare

Company Website: careers.expediagroup.com

ASSUMPTION: Expedia Group's mission, values, and culture are centered around creating a more open world through travel. They foster an open culture where everyone belongs, differences are celebrated, and when one of us wins, we all win.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a minimum of 8 years of experience in product marketing or a related field, with at least 3 years leading go-to-market efforts.

Reporting Structure: The Senior Product Marketing Manager reports directly to the Director of Product Marketing and works closely with cross-functional teams, including Business, Product, and Marketing teams.

Work Arrangement: This role is based in Austin, Texas, with a hybrid work arrangement. Employees are expected to be on-site at the Austin Domain 11 - HomeAway office for a minimum of 2-3 days per week.

Growth Opportunities:

• Expedia Group offers opportunities for career growth and development within the organization
• The Senior Product Marketing Manager role provides an opportunity to lead a team and drive strategic initiatives
• Expedia Group's large size and diverse portfolio of brands offer opportunities to work on various projects and gain exposure to different aspects of the business

ASSUMPTION: The growth opportunities listed above are subject to change based on business needs and may vary depending on the candidate's performance and the organization's priorities.

🌍 Location & Work Environment

Office Type: The Austin Domain 11 - HomeAway office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Austin Domain 11 - HomeAway, Austin, Texas, United States

Geographic Context:

• Austin is a vibrant, growing city with a strong tech industry and a high quality of life
• The cost of living in Austin is generally lower than in other major tech hubs like San Francisco or New York City
• Austin offers a diverse range of cultural attractions, outdoor activities, and a thriving food scene

Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexibility for a hybrid work arrangement. Employees are expected to be on-site at the Austin Domain 11 - HomeAway office for a minimum of 2-3 days per week.

ASSUMPTION: The work environment and schedule for this role are subject to change based on business needs and may vary depending on the candidate's location and employment status.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with a recruiter or HR representative
• Phone or video interview with the hiring manager or a member of the team
• On-site or virtual interview with multiple team members or stakeholders
• Final interview with the hiring manager or a senior leader
• Background check and offer extension

Key Assessment Areas:

• Communication and presentation skills
• Strategic thinking and problem-solving abilities
• Collaboration and teamwork skills
• Cultural fit and alignment with Expedia Group's values
• Technical skills and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with go-to-market strategies, product marketing, and customer segmentation
• Research Expedia Group and the Hotels.com brand to demonstrate your understanding of the business and the role
• Prepare questions to ask the interviewer about the team, the role, or the company to show your interest and engagement

ATS Keywords: Product Marketing, Go-To-Market Strategy, Communication, Storytelling, Collaboration, Market Research, Customer Segmentation, Leadership, Influencing, Business Acumen, Campaign Analysis, Mentoring, Stakeholder Management, Product Development, Brand Strategy, Performance Marketing

ASSUMPTION: The interview process and assessment areas listed above are subject to change based on business needs and may vary depending on the candidate's location and employment status.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio)

ASSUMPTION: The tools and technologies listed above are subject to change based on business needs and may vary depending on the candidate's location and employment status.

👔 Cultural Fit Considerations

Company Values:

• Create a more open world through travel
• Powering global travel for everyone, everywhere
• Designing cutting-edge tech to make travel smoother and more memorable
• Creating groundbreaking solutions for our partners

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking
• Customer-centric and focused on delivering exceptional experiences

Self-Assessment Questions:

• Do you align with Expedia Group's mission to create a more open world through travel?
• Are you comfortable working in a fast-paced, dynamic environment with a diverse team?
• Do you thrive in a collaborative, data-driven work culture?

ASSUMPTION: The cultural fit considerations listed above are subject to change based on business needs and may vary depending on the candidate's location and employment status.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events, conferences, or meetings with partners or stakeholders
• The work environment may be fast-paced and dynamic, with tight deadlines and competing priorities
• The role may require working with a diverse range of stakeholders, including senior leadership, cross-functional teams, and external partners
• The role may require working with sensitive or confidential information, requiring a high level of discretion and professionalism

ASSUMPTION: The potential challenges listed above are subject to change based on business needs and may vary depending on the candidate's location and employment status.

📈 Similar Roles Comparison

• This role is similar to other Senior Product Marketing Manager roles in the travel industry, but with a focus on the Hotels.com brand
• The travel industry is highly competitive, with a wide range of established and emerging players
• Career paths for product marketing professionals in the travel industry may include moving into senior leadership roles, transitioning to a different brand or product within the organization, or exploring opportunities with external partners or competitors

ASSUMPTION: The role comparisons listed above are subject to change based on business needs and may vary depending on the candidate's location and employment status.

📝 Sample Projects

• Developing a go-to-market strategy for a new Hotels.com product feature or campaign
• Conducting market research to assess customer needs and preferences for the Hotels.com brand
• Collaborating with cross-functional teams to launch a new Hotels.com marketing campaign or seasonal release
• Analyzing campaign performance data to optimize future marketing efforts and drive business results

ASSUMPTION: The sample projects listed above are subject to change based on business needs and may vary depending on the candidate's location and employment status.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader product marketing team and the organization's overall strategy?
• What are the most significant challenges facing the Hotels.com brand, and how can this role help address them?
• How does Expedia Group support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: The key questions to ask during the interview listed above are subject to change based on business needs and may vary depending on the candidate's location and employment status.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the careers.expediagroup.com/jobs link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare questions to ask the interviewer about the team, the role, or the company to show your interest and engagement
• Follow up with the hiring manager or recruiter within 24-48 hours after your interview to express your appreciation and reiterate your interest in the role
• If you are offered the position, carefully review the offer and negotiate any terms or conditions as needed

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.