Sr Product Marketing Manager II - US Based Remote

📌 Core Information

🔹 Job Title: Sr Product Marketing Manager II - US Based Remote

🔹 Company: Anywhere

🔹 Location: United States

🔹 Job Type: Full-Time

🔹 Category: Real Estate

🔹 Date Posted: 2025-03-31

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Leading go-to-market strategies for cross-brand product launches
• Collaborating with various teams to execute integrated campaigns
• Monitoring product marketing KPIs and iterating strategies based on market and customer feedback
• Working closely with product management to understand and determine value propositions and target audiences
• Building trust and working closely with key executives, internal teams, and brand partners

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and adaptability to changing product roadmaps. It is well-suited for candidates with a strong background in product marketing and a proven track record of driving successful product launches.

📋 Key Responsibilities

✅ Lead persona-centric Go-to-Market (GTM) campaigns and strategies for new product launches, including:

• Creating and aligning custom GTM launch plans
• Leveraging the new Network Activation project framework to develop cross-channel campaign strategies
• Leading cross-functional teams to bring GTM strategy, product positioning, and narrative to life

✅ Collaborate with product management to understand and determine value propositions and target audiences

✅ Determine product marketing KPIs and monitor them to iterate for success

✅ Weave product feedback, case studies, and testimonials into product stories

✅ Design and deliver compelling presentations that communicate complex issues and illustrate findings, ideas, and recommendations

✅ Keep a pulse on market and customer trends

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple campaigns and teams simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or a related field

Experience: 7+ years of product marketing or related marketing experience

Required Skills:

• Expert in positioning and messaging, with a focus on customer and market insights, excellent copywriting, and a sharp eye for detail
• Proven success leading cross-functional teams to deliver marketing campaigns and initiatives
• Creative and innovative thinking, with an innate curiosity and a data-led decision-making approach
• Strong project management skills with a self-starter ability to multitask and meet deadlines
• Executive presence and ability to command a (virtual) room
• Ability to influence others and build trust quickly across a matrixed organization
• Strong PowerPoint skills with the ability to streamline information and deliver executive-ready presentations for C-Suite and Sr. Management

Preferred Skills:

• Experience in the real estate industry or PropTech
• Experience in HubSpot and Canva

ASSUMPTION: While experience in the real estate industry or PropTech is a plus, this role is open to candidates from other industries with a strong background in product marketing and a willingness to learn the nuances of the real estate sector.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Sr. Product Marketing Manager II role in the United States with 7+ years of experience)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• 401(k) plan with company match
• Generous paid time off (PTO) policy
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, with a flexible work schedule that may include some evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is competitive and designed to attract and retain top talent in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate. Anywhere is a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services. The company operates through its subsidiary, Coldwell Banker Commercial, which specializes in commercial real estate.

Company Size: 1,001-5,000 employees. As a mid-sized company, Anywhere offers a balance between the resources and opportunities of a larger organization and the agility and personal touch of a smaller one.

Founded: 1906. Anywhere has a rich history and extensive experience in the real estate industry, providing applicants with a stable and established work environment.

Company Description:

• Anywhere is a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services
• The company operates through its subsidiary, Coldwell Banker Commercial, which specializes in commercial real estate
• Anywhere is committed to providing exceptional service to its clients and fostering a collaborative and inclusive work environment

Company Specialties:

• Multifamily
• Industrial
• Office
• Retail
• Investment
• NNN
• Land
• Development
• Distressed Assets / REO
• Real Estate
• Commercial Real Estate

Company Website: http://www.cbcworldwide.com

ASSUMPTION: Anywhere's extensive experience and global presence provide applicants with opportunities for career growth and exposure to diverse markets and clients.

📊 Role Analysis

Career Level: Mid-level to senior. This role is suitable for candidates with 7+ years of experience in product marketing, seeking to advance their careers in a dynamic and challenging environment.

Reporting Structure: This role reports directly to the Senior Director of Product Marketing and works closely with various teams, including brand marketing, communications, client success, servicing/ops, and creative teams.

Work Arrangement: Remote solely. This role is designed for candidates who prefer or require a remote work arrangement, with the flexibility to work from anywhere in the United States.

Growth Opportunities:

• Potential to advance to a Director or Vice President role within the product marketing organization
• Opportunities to work on high-impact projects and campaigns that drive business growth
• Exposure to a diverse range of clients and markets, providing opportunities for learning and professional development

ASSUMPTION: This role offers strong growth potential for candidates with the right skills and ambition, as well as the opportunity to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote. This role does not require regular on-site presence, allowing for greater flexibility and work-life balance.

Office Location(s): United States. While this role is remote, candidates should be based in the United States to ensure alignment with the company's business hours and team communication.

Geographic Context:

• The United States is the world's largest economy and a major player in the global real estate market
• The real estate industry in the United States is diverse and dynamic, with opportunities for growth and innovation
• The remote work arrangement allows candidates to live and work in various locations across the United States

Work Schedule: Full-time, with a flexible work schedule that may include some evenings and weekends as needed. The remote work arrangement allows for greater flexibility in managing personal and professional responsibilities.

ASSUMPTION: The remote work arrangement provides candidates with the opportunity to live and work in various locations across the United States, while still collaborating effectively with the company's global team.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager to assess cultural fit and basic qualifications
• In-depth phone or video interview with the product marketing team to discuss the role, responsibilities, and qualifications
• Case study presentation or project assignment to evaluate problem-solving skills and strategic thinking
• Final interview with senior leadership to discuss career goals, expectations, and fit within the organization

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and leadership abilities
• Communication and presentation skills
• Adaptability and resilience in the face of changing priorities and roadmaps

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
• Prepare for behavioral interview questions that focus on your experience leading cross-functional teams and driving successful product launches
• Be ready to discuss your approach to market research, customer insights, and data-driven decision-making
• Demonstrate your understanding of the real estate industry and Anywhere's business by researching the company and its competitors

ATS Keywords: Product Marketing, Go-to-Market Strategy, Cross-Functional Leadership, Positioning, Messaging, Project Management, Data Analysis, Presentation Skills, Customer Insights, Campaign Management, Creative Thinking, Copywriting, Market Trends, Trust Building, Entrepreneurial Spirit, Team Collaboration

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, cross-functional collaboration, and adaptability, as well as their cultural fit within the organization.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation platform)
• Canva (graphic design platform)
• PowerPoint (presentation software)
• Project management tools (e.g., Asana, Trello, or Jira)
• Data analysis and visualization tools (e.g., Excel, Google Analytics, or Tableau)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Candidates should be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Innovation
• Collaboration
• Accountability
• Customer-centricity

Work Style:

• Adaptable and resilient in the face of changing priorities and roadmaps
• Strategic thinker with a data-led decision-making approach
• Strong project management skills with the ability to multitask and meet deadlines
• Excellent communication and presentation skills
• Ability to influence others and build trust quickly across a matrixed organization

Self-Assessment Questions:

• How do you approach building trust and rapport with key executives, internal teams, and brand partners?
• Can you provide an example of a time when you had to adapt your marketing strategy due to changes in a product roadmap?
• How do you ensure that your marketing campaigns are data-driven and aligned with customer insights?

ASSUMPTION: Candidates who are a strong cultural fit for Anywhere will demonstrate a strong work ethic, a commitment to collaboration and innovation, and a customer-centric mindset.

⚠️ Potential Challenges

• The fast-paced nature of this role may require candidates to adapt quickly to changing priorities and roadmaps
• The role involves a high degree of cross-functional collaboration, which may require candidates to navigate complex organizational dynamics
• The real estate industry can be competitive and challenging, with candidates needing to stay up-to-date on market trends and customer needs
• The remote work arrangement may present unique challenges in terms of communication and collaboration

ASSUMPTION: Successful candidates will be adaptable, resilient, and effective communicators, able to thrive in a dynamic and collaborative environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Product Marketing Manager role in other industries, but with a focus on the real estate sector
• Compared to other roles in the real estate industry, this position offers a high degree of strategic influence and cross-functional collaboration
• Career progression in this role may lead to leadership positions within the product marketing organization or other areas of the business

ASSUMPTION: Candidates should research similar roles in the real estate industry and other sectors to gain a better understanding of the responsibilities, qualifications, and career progression opportunities.

📝 Sample Projects

• Developing a go-to-market strategy for a new multifamily property management platform
• Launching a marketing campaign to promote a new industrial property listing service
• Creating a customer case study to highlight the success of an office space leasing campaign

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a candidate might work on in this role, but the specific projects may vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into the broader marketing strategy?
• How does the company support the professional development and growth of its product marketing team members?
• Can you provide an example of a successful product launch and the role that product marketing played in its success?
• How does the company measure the success of its product marketing efforts, and how does this role contribute to those metrics?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the cultural fit, as well as to demonstrate the candidate's interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
• Prepare for behavioral interview questions that focus on your experience leading cross-functional teams and driving successful product launches
• Research the company and its competitors to demonstrate your understanding of the real estate industry and Anywhere's business
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.