- Job Title: Sr. Product Marketing Manager - MDI
- Company: Philips
- Location: Cambridge, MA
- Job Type: Full-Time, Hybrid (3 days on-site)
- Category: Health Technology
- Date Posted: April 11, 2025
- Experience Level: 5-10 years
- Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving product commercialization and post-release marketing activities for Medical Device Integration (MDI) solutions.
- Collaborating with cross-functional teams to execute marketing plans and deliver impactful results.
- Analyzing market trends, customer needs, and competitive landscapes to develop effective marketing strategies.
- Monitoring product performance and optimizing marketing initiatives to enhance return on investment.
ASSUMPTION: This role requires a strong understanding of the healthcare industry, with a focus on downstream activities, and the ability to work effectively in a global, cross-functional environment.
📋 Key Responsibilities
- Develop and implement detailed marketing strategies for product commercialization and post-release activities.
- Conduct market analysis to understand customer needs, market trends, and competitive landscape.
- Collaborate with Product Management, Product Development, Sales, and other departments to ensure product marketing strategies align with business objectives.
- Create and manage marketing campaigns, promotions, and programs that drive product adoption, customer loyalty, and revenue growth.
- Monitor product performance and analyze key metrics to optimize marketing initiatives and enhance return on investment.
- Utilize customer feedback to continually improve product positioning and marketing tactics.
- Prepare and deliver presentations to internal and external stakeholders, communicating marketing strategies, plans, and performance outcomes.
- Maintain strong relationships with key stakeholders, including customers, partners, and industry influencers, to bolster product/solution visibility and credibility.
- Stay current with industry trends and best practices, integrating new ideas to keep marketing strategies innovative and effective.
ASSUMPTION: This role requires strong analytical, communication, and leadership skills, as well as the ability to work effectively in a dynamic, fast-paced environment.
🎯 Required Qualifications
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree preferred.
- Experience: 5+ years of global experience in product marketing for hospitals and healthcare systems, specifically focusing on downstream activities.
- Required Skills:
- Experience with medical device integration and/or medical device products and solutions.
- Demonstrated success in developing and executing marketing strategies that drive product growth and customer engagement.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Results-oriented mindset with a proactive approach to problem-solving and continuous improvement.
- Ability to prepare and deliver complex product and solution presentations in an understandable way for hospital customer stakeholders in technical, clinical, and administrative roles.
- Strong leadership skills and an entrepreneurial spirit with a focus on business, revenue-generation, and innovation.
- Preferred Skills:
- Experience with Philips products or healthcare technology.
- Bilingual or multilingual proficiency.
ASSUMPTION: This role requires a strong background in product marketing within the healthcare industry, with a focus on downstream activities and medical device integration.
💰 Compensation & Benefits
- Salary Range: $135,240 - $216,384 per year (USD)
- Benefits:
- Generous PTO
- 401k with up to 7% match
- HSA with company contribution
- Stock purchase plan
- Education reimbursement
- Working Hours: Full-time, 40 hours per week, with flexible hybrid arrangement (3 days on-site)
- Travel: Up to 20%, including internationally
ASSUMPTION: The salary range provided is specific to the Cambridge, MA location and may vary based on individual qualifications and business needs.
📌 Applicant Insights
🔍 Company Context
- Industry: Health Technology
- Company Size: 10,001+ employees
- Founded: 1891 (as a light bulb manufacturer; transformed into a health technology company over the past decade)
- Company Description: Philips aims to improve people’s health and well-being through meaningful innovation. They focus on improving 2.5 billion lives per year by 2030, including 400 million in underserved communities. Philips sees healthcare as a connected whole, helping people live healthily, aiding clinicians in making precision diagnoses, and supporting patient recovery at home in the community.
- Company Specialties: Healthcare, Medical Devices, Health Systems, Cardiology, Healthtech, Oncology, Respiratory, Fertility, and Connected Care
📊 Role Analysis
- Career Level: Mid-level to senior management
- Reporting Structure: This role reports to the Global Marketing Director for Medical Device Integration.
- Work Arrangement: Hybrid, with 3 days on-site in Cambridge, MA, and 2 days remote.
- Growth Opportunities:
- Potential to expand responsibilities based on performance and business needs.
- Opportunities to work on diverse projects and collaborate with cross-functional teams.
- Exposure to global markets and industry trends.
ASSUMPTION: This role offers opportunities for professional growth and development within the health technology industry.
🌍 Location & Work Environment
- Office Type: Hybrid (3 days on-site, 2 days remote)
- Office Location(s): Cambridge, MA
- Geographic Context: Cambridge is a city in Middlesex County, Massachusetts, and is part of the Greater Boston metropolitan area. It is known for its rich history, academic institutions, and biotechnology industry.
- Work Schedule: Full-time, 40 hours per week, with flexible hybrid arrangement (3 days on-site)
ASSUMPTION: This role requires a strong commitment to working on-site in Cambridge, MA, for 3 days per week, with the remaining 2 days being remote.
💼 Interview & Application Insights
- Typical Process:
1. Online application review
2. Phone or video screen with the hiring manager
3. In-person or virtual interview with the global marketing director and other team members
4. Final interview with the senior director of marketing
- Key Assessment Areas:
- Marketing strategy development and execution
- Data analysis and interpretation
- Presentation and communication skills
- Leadership and teamwork
- Industry knowledge and trends
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your marketing strategies, problem-solving, and teamwork.
- Familiarize yourself with Philips' products and the healthcare technology industry.
ASSUMPTION: Philips values candidates who demonstrate a strong understanding of the healthcare industry and a proactive approach to problem-solving and continuous improvement.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in using various marketing, data analysis, and project management tools to effectively execute marketing strategies and campaigns.
👔 Cultural Fit Considerations
- Company Values: Philips' values include customer focus, respect, integrity, teamwork, and achievement.
- Work Style: Philips fosters a collaborative, innovative, and results-driven work environment. They encourage continuous learning and development and value employees who take initiative and demonstrate a strong work ethic.
- Self-Assessment Questions:
- How do you align with Philips' core values, and can you provide an example of a time when you demonstrated each value?
- How comfortable are you working in a global, cross-functional team environment, and can you describe a time when you successfully collaborated with diverse stakeholders to achieve a common goal?
- How do you approach continuous learning and development, and can you share an example of a time when you proactively sought out new knowledge or skills to improve your performance?
ASSUMPTION: Philips values candidates who demonstrate a strong fit with their company culture and a commitment to living their core values.
⚠️ Potential Challenges
- The role requires a strong understanding of the healthcare industry, with a focus on downstream activities and medical device integration.
- The role may involve international travel, up to 20% of the time.
- The role requires a commitment to working on-site in Cambridge, MA, for 3 days per week, with the remaining 2 days being remote.
ASSUMPTION: These challenges require candidates to have a strong industry background, flexibility, and a commitment to working on-site in Cambridge, MA, for 3 days per week.
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses specifically on downstream activities and medical device integration, whereas related roles may have a broader focus on product marketing within the healthcare industry.
- This role requires a strong understanding of the healthcare industry and a commitment to working on-site in Cambridge, MA, for 3 days per week, with the remaining 2 days being remote.
- Industry-specific context: The healthcare technology industry is rapidly evolving, with new innovations and trends emerging constantly. This role requires candidates to stay current with industry trends and best practices to keep marketing strategies innovative and effective.
- Career path comparison: This role offers opportunities for professional growth and development within the health technology industry, with potential to expand responsibilities based on performance and business needs.
ASSUMPTION: This role offers unique opportunities and challenges compared to related positions within the healthcare technology industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new medical device integration product in the US market.
- Conducting market research to understand customer needs and preferences for medical device integration solutions in Europe.
- Collaborating with cross-functional teams to optimize the marketing strategy for an existing medical device integration product to improve customer satisfaction and market penetration.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of this role within the healthcare technology industry.
❓ Key Questions to Ask During Interview
- Can you describe the most significant marketing challenge facing the Medical Device Integration business, and how this role will address it?
- How does this role collaborate with other departments, such as Product Management, Product Development, and Sales, to ensure marketing strategies align with business objectives?
- What opportunities are there for professional growth and development within this role and the Medical Device Integration business?
- How does Philips support employees in staying current with industry trends and best practices in marketing and healthcare technology?
- What is the most rewarding aspect of working on the Medical Device Integration team at Philips?
ASSUMPTION: These questions demonstrate a strong understanding of the role and a commitment to professional growth and development within the healthcare technology industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://philips.wd3.myworkdayjobs.com/jobs-and-careers/job/Cambridge/Sr-Product-Marketing-Manager---MDI_553158).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your marketing strategies, problem-solving, and teamwork.
- Prepare for behavioral and situational interview questions that focus on your marketing strategies, problem-solving, and teamwork.
- Familiarize yourself with Philips' products and the healthcare technology industry.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
