🔹 Job Title: Sr. Product Marketing Manager, Multi-Channel Fulfillment (MCF)
🔹 Company: Amazon
🔹 Location: Seattle, WA; New York, NY; Santa Monica, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of eCommerce, omnichannel merchants, and fulfillment processes. The ideal candidate will have experience in B2B product marketing and a proven track record of driving merchant adoption and engagement.
✅ Lead GTM Strategy for MCF: Own end-to-end GTM planning for product launches, feature rollouts, and integrations to drive merchant adoption and engagement.
✅ Customer & Market Insights: Conduct qualitative and quantitative research to understand the needs of omnichannel sellers and inform messaging, segmentation, and feature prioritization.
✅ Messaging & Positioning: Develop clear, compelling product positioning and differentiated messaging that speaks to merchant pain points like fulfillment speed, cost, scalability, and inventory management.
✅ Sales & Partner Enablement: Equip sales, partner managers, and support teams with the right tools, content, training, and narratives to close deals and support merchants.
✅ Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, solution briefs, web copy, email sequences, case studies, and video scripts.
✅ Campaign Support: Align with demand generation to support integrated marketing campaigns across digital, email, events, and partner channels.
✅ Performance & Optimization: Define KPIs for GTM success (e.g., merchant acquisition, feature adoption, funnel conversion) and adjust strategies based on insights and feedback.
✅ Cross-Functional Leadership: Partner closely with Product, PR, Sales, Merchant Success, Channel Partnerships, Ops, and Legal to ensure alignment and flawless execution.
ASSUMPTION: This role requires strong project management skills, the ability to work independently, and a data-driven approach to decision-making.
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 5-10 years of experience in product marketing, with a focus on B2B and/or eCommerce. Experience in fulfillment or supply chain is a plus.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a passion for understanding and serving merchants will thrive in this role.
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Sr. Product Marketing Manager role in Seattle, WA)
Benefits:
Working Hours: Full-time, typically 40 hours per week. May require occasional evenings and weekends to support events or campaigns.
ASSUMPTION: Salary range is estimated based on industry standards for similar roles in the Seattle area. Actual compensation may vary based on factors such as skills, experience, and internal equity.
Industry: Amazon is a multinational technology company focused on eCommerce, cloud computing, digital streaming, and artificial intelligence.
Company Size: Amazon is a large company with over 1,000,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, WA.
Company Description:
Company Specialties:
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business lines offer numerous opportunities for career growth and development.
Career Level: This role is at the senior level, requiring significant experience and expertise in product marketing.
Reporting Structure: The Sr. Product Marketing Manager, MCF reports directly to the Director of Product Marketing, MCF.
Work Arrangement: This role is on-site, with the primary location being Seattle, WA. Occasional travel may be required to support events or meet with stakeholders.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Amazon's MCF business.
Office Type: Amazon's offices are modern, collaborative workspaces with a focus on employee comfort and productivity.
Office Location(s): Seattle, WA; New York, NY; Santa Monica, CA
Geographic Context:
Work Schedule: Full-time, typically 40 hours per week. May require occasional evenings and weekends to support events or campaigns.
ASSUMPTION: The location of this role offers a unique blend of urban and natural environments, with access to world-class amenities and cultural experiences.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: eCommerce, fulfillment, product marketing, merchant adoption, merchant engagement, Go-to-Market strategy, customer insights, messaging, sales enablement, content development, campaign support, performance optimization, cross-functional leadership
ASSUMPTION: The interview process for this role is designed to assess your problem-solving skills, communication abilities, and cultural fit with Amazon's values and work environment.
ASSUMPTION: Familiarity with Amazon's suite of services and eCommerce platforms is preferred for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Amazon's values and work style will be most successful in this role.
ASSUMPTION: These challenges are inherent to a fast-paced, dynamic role in a large organization like Amazon.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry.
ASSUMPTION: These sample projects illustrate the types of initiatives a Sr. Product Marketing Manager, MCF might work on at Amazon.
ASSUMPTION: These questions will help you better understand the role, the team, and Amazon's expectations for your success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.