📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Print & CO-OP
🔹 Company: Amazon
🔹 Location: Seattle, WA; Santa Monica, CA; New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential for hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing print look books and CO-OP initiatives
- Collaborating with cross-functional teams to enhance customer experiences
- Analyzing performance data to optimize marketing strategies
- Developing and executing marketing strategies for key product categories
- Building strong relationships with internal teams and stakeholders
ASSUMPTION: This role requires a strong background in product marketing and strategic business development. Experience in managing cross-functional teams and analyzing performance data is essential.
📋 Key Responsibilities
✅ Lead the strategic business development, targeting, and distribution of two print look books that highlight key product categories
✅ Collaborate with design, merchandising, and content teams to ensure look books align with business objectives and marketing goals
✅ Analyze audience engagement and feedback to continuously improve future editions
✅ Manage category marketing CO-OP opportunities for key vendors, including strategizing merchandising packages, developing unified rate models, and creating bar-raising playbooks that can be scaled across categories and globally
✅ Work closely with category managers to develop marketing strategies that drive awareness and sales across multiple product lines
✅ Coordinate cross-functional teams to align on project timelines, deliverables, and outcomes
✅ Establish KPIs to measure the success of marketing initiatives and analyze performance data
✅ Prepare regular analysis for stakeholders, highlighting results, learnings, and recommendations for future projects
✅ Build strong relationships with internal teams, including marketing, merchandising, and design, to ensure alignment and successful project execution
✅ Participate and lead planning sessions and contribute to overall marketing strategy for North America Stores Marketing
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills. The ideal candidate will be comfortable working with various teams and stakeholders to deliver results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product marketing, with a focus on print and CO-OP initiatives
Required Skills:
- Proven track record in product marketing and strategic business development
- Experience managing cross-functional teams and analyzing performance data
- Strong project management skills
- Excellent communication and collaboration skills
- Fluency in English
Preferred Skills:
- Experience working with print look books and CO-OP initiatives in a retail environment
- Fluency in additional languages
- Strong analytical skills and data-driven mindset
ASSUMPTION: Candidates with experience in the retail industry and familiarity with print look books and CO-OP initiatives will be strongly considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Senior Product Marketing Manager role at Amazon)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee discounts
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with potential for flexible hours and remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994 (as an online bookstore, later expanding into other products and services)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce platform
- Cloud computing services (AWS)
- Digital content and streaming (Amazon Prime, Amazon Music, Amazon Video)
- Artificial intelligence and machine learning
- Hardware and consumer electronics (Kindle, Fire tablets, Echo devices)
Company Website: Amazon.com
ASSUMPTION: Amazon is a large, established company with a diverse range of products and services. This role will involve working with various teams and stakeholders across the organization.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Director of North America Stores Marketing
Work Arrangement: On-site, with potential for hybrid or remote work
Growth Opportunities:
- Advancement to a Director or Manager role within the marketing department
- Expansion into other areas of Amazon's business, such as AWS or digital content
- Potential to lead cross-functional teams and projects
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to advance within the marketing department or expand into other areas of Amazon's business.
🌍 Location & Work Environment
Office Type: Corporate office environment with open-plan workspaces and dedicated meeting rooms
Office Location(s): Seattle, WA; Santa Monica, CA; New York, NY
Geographic Context:
- Seattle, WA: Headquarters of Amazon, with a large tech industry presence and a cost of living above the national average
- Santa Monica, CA: Home to Amazon's Studios and a vibrant tech and entertainment industry, with a high cost of living
- New York, NY: A major hub for the retail and fashion industries, with a high cost of living and a fast-paced work environment
Work Schedule: Standard business hours (8:00 AM - 5:00 PM) with flexibility for early or late starts and remote work
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to adapt to the unique culture of each office location.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Phone or video interview with the hiring manager
- On-site or virtual interview with a panel of stakeholders
- Final interview with the Director of North America Stores Marketing
Key Assessment Areas:
- Product marketing experience and strategic business development skills
- Collaboration and communication skills
- Analytical and problem-solving skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with print look books and CO-OP initiatives in a retail environment
- Demonstrate your understanding of Amazon's business and marketing strategies
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
ATS Keywords: Product Marketing, Print Look Books, CO-OP Initiatives, Cross-Functional Teams, Performance Data, Marketing Strategies, Stakeholder Management, Amazon
ASSUMPTION: The interview process for this role will focus on assessing the candidate's product marketing experience, strategic business development skills, and cultural fit with Amazon's leadership principles.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, JIRA, Trello)
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, Marketo)
ASSUMPTION: The ideal candidate will have experience with project management tools, data analysis and visualization tools, and marketing automation and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Inventive and creative
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Amazon's customer-centric approach?
- Can you provide an example of a time when you had to manage a cross-functional team to deliver a project on time and within budget?
- How do you stay up-to-date with industry trends and best practices in product marketing?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Amazon's company values and work style, as well as a clear understanding of the company's customer-centric approach.
⚠️ Potential Challenges
- Managing multiple print look books and CO-OP initiatives simultaneously
- Balancing the needs of various stakeholders, including design, merchandising, and content teams
- Adapting to the unique culture and work environment of each office location
- Keeping up with the fast-paced nature of Amazon's business and the retail industry
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to adapt to the unique culture of each office location.
📈 Similar Roles Comparison
- This role is unique to Amazon, as it focuses on print look books and CO-OP initiatives in the retail industry
- Similar roles in other companies may focus on digital marketing or other product categories
- Career progression in this role may lead to advancement within the marketing department or expansion into other areas of Amazon's business
ASSUMPTION: This role offers unique opportunities for growth and advancement within Amazon's marketing department and the broader organization.
📝 Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within North America Stores Marketing?
- How does this role fit into the overall marketing strategy for Amazon's retail business?
- What are the key priorities for this role in the first 90 days?
- How does Amazon support the professional development and growth of its employees?
- What are the most challenging aspects of working in this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process will demonstrate your interest in the role and help you better understand the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process by researching Amazon's business, marketing strategies, and company culture
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
