📌 Core Information
🔹 Job Title: Sr. Product Marketing Manager, Release Marketing
🔹 Company: GoTo
🔹 Location: Boston, MA, US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Executing a consistent "Marketable Moments" calendar to raise awareness and drive demand for UCC products.
- Aligning with key stakeholders across ELT, product, marketing, and sales on messaging, deliverables, timelines, and outcomes.
- Driving competitive intelligence initiatives to differentiate GoTo and improve sales enabling resources.
- Leveraging performance data and competitive insights to craft a compelling narrative that differentiates products and increases sales confidence.
- Evolving the product launch process to foster new ideas, increase velocity, and impact.
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on cross-functional collaboration and stakeholder management.
📋 Key Responsibilities
✅ Execute on a consistent "Marketable Moments" calendar that raises awareness and drives demand for UCC products.
✅ Create and ensure strong alignment with key stakeholders across ELT, product, marketing, and sales on messaging, deliverables, timelines, and outcomes.
✅ Drive competitive intelligence initiatives to differentiate GoTo, including building out a competitive analysis dashboard to inform strategic product positioning and improve sales enabling resources.
✅ Leverage performance data and competitive insights to craft a compelling narrative that differentiates products and increases sales confidence.
✅ Continue to evolve the product launch process to foster new ideas, increase velocity, and impact.
ASSUMPTION: This role involves working closely with various teams and requires strong project management skills to manage multiple concurrent releases and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 5-10 years of experience in Product Marketing or technical marketing in a B2B SaaS environment, preferably in the UCaaS/CCaaS space.
Required Skills:
- Proven ability to work cross-functionally and manage change across the organization.
- Excellent communication and copywriting skills. Can translate product development into compelling market opportunities.
- Analytical skills with the ability to see the broader business and market context for releases and persuasive skills to drive alignment and action.
- Skilled at organizing, prioritizing, and driving complex cross-functional launches.
Preferred Skills:
- Experience with marketing automation tools and CRM systems.
- Familiarity with the UCaaS/CCaaS market and trends.
ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong understanding of the UCaaS/CCaaS space will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $127,500.00 - $212,000.00 per year
Benefits:
- Comprehensive Benefits
- Wellness Programs
- Global Opportunities for Professional and Personal Development
Working Hours: Full-time, with flexible hours and remote work options available.
ASSUMPTION: The provided salary range is inclusive of base salary and variable pay components. Benefits are comprehensive and include wellness programs and global opportunities for professional development.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 1997 (as LogMeIn, rebranded as GoTo in 2021)
Company Description:
- GoTo is a leading provider of remote management and support, and business communication software, unified with one admin solution.
- The company helps securely support and connect businesses to what’s most important: their teams and customers.
- GoTo’s portfolio includes GoTo Resolve, Rescue, GoTo Connect, and more.
Company Specialties:
- Remote Management and Support
- Business Communication Software
- Unified Admin Solution
Company Website: www.goto.com
ASSUMPTION: GoTo is a well-established company with a strong focus on providing secure and user-friendly solutions for businesses.
📊 Role Analysis
Career Level: Mid-Senior level role, with opportunities for growth within the marketing department and the broader organization.
Reporting Structure: This role reports directly to the Senior Director of Product Marketing.
Work Arrangement: Remote OK, with flexible hours and the opportunity to work from the Boston, MA, US office.
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing department.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- Access to comprehensive benefits and wellness programs to support professional and personal development.
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing organization, with ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site) work environment, with an office located in Boston, MA, US.
Office Location(s): 333 Summer St, Boston, MA 02210, US
Geographic Context:
- Boston, MA, US is a major tech hub with a thriving startup scene and numerous opportunities for professional growth and networking.
- The city offers a high quality of life, with a rich cultural scene, diverse neighborhoods, and easy access to outdoor activities.
- GoTo's office is conveniently located in the heart of Boston, close to public transportation and amenities.
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely.
ASSUMPTION: The hybrid work environment at GoTo offers the best of both worlds, allowing employees to enjoy the benefits of remote work while also having the opportunity to collaborate and connect with colleagues in person.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or HR.
- Technical assessment or case study presentation.
- Final interview with the senior leadership team.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Communication and presentation skills.
- Cross-functional collaboration and stakeholder management.
- Understanding of the UCaaS/CCaaS market and trends.
Application Tips:
- Highlight your experience with B2B SaaS marketing and any familiarity with the UCaaS/CCaaS market.
- Demonstrate your ability to manage complex cross-functional launches and multiple concurrent releases and deadlines.
- Showcase your strong communication and copywriting skills, with examples of how you've translated product development into compelling market opportunities.
ATS Keywords: Product Marketing, B2B SaaS, UCaaS, CCaaS, Competitive Intelligence, Market Analysis, Sales Enablement, Product Launch, Stakeholder Alignment, Change Management
ASSUMPTION: The interview process at GoTo is designed to assess candidates' strategic thinking, communication skills, and cross-functional collaboration abilities, with a strong focus on the UCaaS/CCaaS market and trends.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should have experience with marketing automation tools and CRM systems, as well as proficiency in data visualization tools to effectively analyze and communicate market trends and insights.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Flexible and adaptable to changing priorities and deadlines.
- Strong cross-functional collaboration and communication skills.
- Ability to work independently and manage multiple projects simultaneously.
Self-Assessment Questions:
- How do you stay organized and manage multiple concurrent releases and deadlines?
- Can you provide an example of how you've successfully aligned stakeholders on messaging and deliverables for a product launch?
- How do you approach competitive intelligence and market analysis to inform product positioning and improve sales enablement resources?
ASSUMPTION: Candidates who are highly organized, strong communicators, and adaptable to changing priorities will thrive in GoTo's collaborative and dynamic work environment.
⚠️ Potential Challenges
- Managing multiple concurrent releases and deadlines, requiring strong organizational skills and prioritization.
- Working with cross-functional teams and stakeholders, necessitating excellent communication and collaboration skills.
- Keeping up with market trends and competitive intelligence, requiring continuous learning and adaptation.
- Balancing strategic thinking with tactical execution, demanding a versatile and adaptable skill set.
ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, excellent communication and collaboration abilities, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position places a stronger emphasis on competitive intelligence and market analysis to differentiate products and improve sales enablement resources.
- In the UCaaS/CCaaS market, this role requires a deep understanding of the industry and trends, as well as the ability to translate product development into compelling market opportunities.
- Career-wise, this role offers opportunities for growth within the marketing department and the broader organization, with potential paths to management or specialized roles within product marketing.
ASSUMPTION: Candidates should consider their interest in competitive intelligence and market analysis, as well as their long-term career goals, when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing a competitive analysis dashboard to inform strategic product positioning and improve sales enabling resources.
- Creating a "Marketable Moments" calendar that raises awareness and drives demand for UCC products, with a focus on key messaging and deliverables.
- Leveraging performance data and competitive insights to craft a compelling narrative that differentiates products and increases sales confidence.
ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the role, with a focus on competitive intelligence, market analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy and organization at GoTo?
- Can you describe the team structure and dynamics within the marketing department?
- How does GoTo support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does GoTo differentiate itself in the UCaaS/CCaaS market, and what role does this position play in that differentiation?
ASSUMPTION: These questions are designed to provide insight into the company culture, team dynamics, and the specific challenges and opportunities presented by this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with B2B SaaS marketing, the UCaaS/CCaaS market, and your ability to manage complex cross-functional launches.
- Prepare for the interview by researching GoTo's products, market position, and company culture.
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
