📌 Core Information
🔹 Job Title: Sr. Product Marketing Manager (Remote - Canada)
🔹 Company: Emburse (via Jobgether)
🔹 Location: Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote (Canada only)
🚀 Job Overview
Key aspects of this role include:
- Strategic product marketing for leading SaaS products
- Cross-functional collaboration with product, marketing, sales, and customer success teams
- Customer-centric approach to drive product success and growth
- Remote work environment with flexible hours and work-life balance support
ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and the ability to thrive in a remote, cross-functional environment.
📋 Key Responsibilities
✅ Define and execute comprehensive product marketing strategies, including positioning, messaging, and launch plans across multiple markets and buyer segments
✅ Lead product launches by partnering with cross-functional teams to ensure market readiness and alignment
✅ Conduct market research, customer interviews, and competitive analysis to inform product strategy, pricing, and packaging
✅ Guide sales teams with effective sales enablement materials, messaging frameworks, and competitive differentiation tactics
✅ Develop and manage cross-functional initiatives as a project-based leader, aligning execution to business and financial targets
✅ Monitor market trends and customer usage data to optimize GTM strategies and identify opportunities for growth or product enhancement
✅ Act as the voice of the customer, translating insights into roadmap recommendations and tactical market approaches
ASSUMPTION: This role requires a high level of autonomy, strong project management skills, and the ability to influence cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree required; preferred in Marketing or a related field
Experience: 7+ years of experience in product marketing, product management, or SaaS B2B environments
Required Skills:
- Proven ability to manage multiple projects with minimal supervision in a fast-paced setting
- Strong strategic thinking and executive-level presentation skills
- High empathy for users, strong customer-centric mindset, and ability to translate insights into action
- Excellent communication, collaboration, and organizational skills
- Demonstrated experience leading cross-functional teams and managing product marketing portfolios
- Knowledge of modern marketing technologies, trends, and frameworks
- Analytical problem-solving mindset with strong attention to detail and outcomes
Preferred Skills:
- Experience working remotely in a distributed team
- Fluency in French or other languages relevant to Canadian markets
ASSUMPTION: Candidates with experience in B2B SaaS marketing and a proven track record of driving product success will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for Sr. Product Marketing Managers in Canada with 7+ years of experience)
Benefits:
- Flexible remote work environment with support for work-life balance
- Inclusive and collaborative culture that values innovation and career development
- Opportunities to work with cutting-edge technology in the finance and AI sectors
- Access to professional growth resources and learning opportunities
- Meaningful impact on real-world financial decision-making for global businesses
- Equal opportunity employment in compliance with federal, state, and local laws
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate work-life balance
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Internet Marketplace Platforms (Jobgether) and Fintech/Software (Emburse)
Company Size: Small (11-50 employees)
Founded: 2020 (Jobgether) and 2000 (Emburse)
Company Description:
- Jobgether is an AI-driven global platform that connects top talent with the right job opportunities efficiently
- Emburse is a leading provider of expense management and accounts payable automation solutions for businesses worldwide
Company Specialties:
- AI-driven job matching and talent acquisition (Jobgether)
- Expense management, accounts payable automation, and fintech solutions (Emburse)
Company Website: jobgether.com
ASSUMPTION: Jobgether and Emburse share a commitment to innovation, technology, and empowering their employees to thrive in a remote work environment.
📊 Role Analysis
Career Level: Mid-Senior level with opportunities for growth and impact
Reporting Structure: This role reports directly to the Head of Marketing or a similar executive within Emburse
Work Arrangement: Remote work with flexible hours and support for work-life balance
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to work on high-impact projects and drive product success
- Career advancement within Emburse's growing marketing organization
ASSUMPTION: This role offers significant growth potential for candidates looking to make a measurable impact on product success and drive marketing initiatives in a dynamic, remote environment.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A (remote work only)
Geographic Context:
- Canada has a diverse and growing tech industry, with a strong focus on AI, fintech, and software development
- Remote work is common and well-accepted in Canadian tech companies
- Canada offers a high quality of life, with affordable healthcare and a strong social safety net
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate work-life balance
ASSUMPTION: Candidates should be comfortable working remotely in a distributed team and have a strong sense of self-motivation and time management.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by Jobgether's AI-driven platform
- Phone or video call with a Jobgether representative to discuss qualifications and fit
- Technical interview with Emburse's marketing team to assess product marketing skills
- Final interview with Emburse's leadership team to discuss cultural fit and career growth opportunities
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Customer-centric mindset and ability to translate insights into action
- Project management and cross-functional collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience in B2B SaaS marketing and product marketing
- Be prepared to discuss your approach to market research, customer interviews, and competitive analysis
- Demonstrate your ability to lead cross-functional teams and manage product marketing portfolios
- Showcase your understanding of modern marketing technologies, trends, and frameworks
ATS Keywords: Product Marketing, Product Management, SaaS, B2B, Market Research, Customer Insight, Sales Enablement, Project Management, Strategic Thinking, Communication, Collaboration, Analytical Problem-Solving, Market Positioning, Pricing Strategies, Product Launches, Customer-Centric Mindset
ASSUMPTION: Jobgether's AI-driven platform will prioritize candidates with strong skills and experience in product marketing, making it essential to tailor your application materials accordingly.
🛠️ Tools & Technologies
- Modern marketing technologies and tools (e.g., marketing automation platforms, CRM, analytics tools)
- Project management software (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
- Remote work-specific tools (e.g., video conferencing, screen sharing, virtual whiteboarding)
ASSUMPTION: Candidates should be comfortable using modern marketing technologies and remote work-specific tools to collaborate effectively in a distributed team.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Empowerment and autonomy
- Collaboration and cross-functional teamwork
- Customer-centric mindset
Work Style:
- Remote work with flexible hours and support for work-life balance
- Strong self-motivation and time management skills
- Ability to thrive in a dynamic, fast-paced environment
- Comfortable working with cross-functional teams and influencing stakeholders
Self-Assessment Questions:
- Do you thrive in a remote work environment with minimal supervision?
- Are you comfortable leading cross-functional teams and influencing stakeholders?
- Do you have a strong customer-centric mindset and the ability to translate insights into action?
ASSUMPTION: Candidates who are self-motivated, comfortable working remotely, and have a strong customer-centric mindset will be well-suited to Emburse's collaborative and innovative culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Effectively collaborating and influencing cross-functional teams in a remote setting
- Balancing work-life balance while maintaining productivity and performance
- Adapting to the unique challenges and opportunities of working in the Canadian tech industry
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and have strong time management and self-motivation skills to overcome these challenges.
📈 Similar Roles Comparison
- This role is similar to other Sr. Product Marketing Manager positions in B2B SaaS companies, with a focus on driving product success through strategic marketing initiatives
- However, this role is unique in its remote work arrangement and focus on the Canadian market
- Career path opportunities may include advancement within Emburse's marketing organization or transitioning to other product marketing roles within the company
ASSUMPTION: Candidates should compare this role to other Sr. Product Marketing Manager positions in B2B SaaS companies to understand the unique aspects and opportunities of this role.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new SaaS product launch
- Conducting market research and customer interviews to inform product positioning and pricing
- Creating sales enablement materials and messaging frameworks to support the sales team
- Managing cross-functional initiatives to optimize product marketing strategies and drive growth
ASSUMPTION: Candidates should be prepared to discuss their experience with these types of projects and how they have driven product success in previous roles.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Emburse support the work-life balance of its remote employees?
- What are the most significant challenges facing the product marketing team, and how can this role address them?
- What opportunities are there for professional growth and career advancement within Emburse's marketing organization?
- How does Emburse approach collaboration and cross-functional teamwork in a remote work environment?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and Emburse's company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in B2B SaaS marketing and product marketing
- Prepare for your interview by researching Emburse's products, market position, and competitive landscape
- Follow up with a thank-you note after your interview to express your appreciation for the opportunity
- If selected for the final round, be prepared to present your approach to a product marketing challenge or project
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
