Sr Product Marketing Manager - Strategic Buyer & Security

📌 Core Information

🔹 Job Title: Sr Product Marketing Manager - Strategic Buyer & Security

🔹 Company: Kentik

🔹 Location: Remote - United States

🔹 Job Type: Full-Time

🔹 Category: Product Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Developing buyer persona strategy, messaging, and positioning for executive and security-focused buyers
• Optimizing the buyer journey and driving product launches across Kentik’s platform
• Collaborating cross-functionally with Product, Sales, and Marketing teams
• Enabling sales teams with value selling assets and ROI models
• Working on strategic messaging and enablement for DDoS Defense solutions

ASSUMPTION: This role requires a strong understanding of enterprise and service provider network architectures, as well as the ability to translate complex technical value into strategic business outcomes.

📋 Key Responsibilities

✅ Developing buyer persona strategy, messaging, and positioning for executive and security-focused buyers

✅ Owning buyer journey mapping and helping develop GTM strategy and programs to optimize the journey for enterprise and service provider buyers

✅ Owning strategic messaging and enablement for DDoS Defense, integrating it into broader network intelligence, risk mitigation, and resiliency narratives for both enterprise and service provider audiences

✅ Strategizing and executing product launches for security solutions, positioning both technical value and business outcomes

✅ Owning Kentik’s value selling assets and creating ROI models, cost calculators, and business value assessments (BVA) to equip sellers for high-level value conversations

✅ Creating and delivering enablement materials focused on executive personas (e.g., decks, playbooks, objection handling for business cases)

✅ Co-owning security-related competitive intelligence with Product Management and developing effective executive- and security-focused battlecards

✅ Collaborating with revenue marketing to support integrated campaigns targeting strategic buyer personas

✅ Working closely with PMMs aligned to practitioner audiences to ensure cohesive storytelling from practitioner value to executive impact

✅ Partnering directly with Product Management and Sales Leadership to gather field insights, win-loss analysis, and continually optimize GTM

ASSUMPTION: This role requires strong communication skills, self-direction, and the ability to drive measurable GTM outcomes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience marketing to CIO, CTO, VP Infrastructure, CISO, VP Operations, or similar personas in B2B SaaS, infrastructure, or cybersecurity spaces

Required Skills:

• Proven ability to articulate complex infrastructure and security solutions in terms of business risk, operational resilience, and strategic advantage
• Experience developing strategic sales tools like ROI calculators, business value assessments, benchmark reports, and risk narratives
• Strong knowledge of enterprise and/or service provider network architectures, operational models, and the shifting demands of digital, cloud, and AI transformation
• Excellent communication skills and ability to channel expertise and opinion into effective partnerships with internal stakeholders and field enablement sessions
• Self-directed, collaborative, highly organized, and motivated to drive measurable GTM outcomes
• Strong familiarity with the buying process for complex technical solutions, including multi-threading and executive sponsorship dynamics

Preferred Skills:

• Experience working on successful pricing and packaging initiatives or developing pricing strategy

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered in lieu of a degree.

💰 Compensation & Benefits

Salary Range: $145,000 - $195,000 USD per year

Benefits:

• 100% of premiums paid by the company for health, vision, and dental coverage for you and your dependents
• Annual Health Reimbursement Account (HRA) of $3,000 for an individual or $4,500 for a family
• Paid family and medical leave
• Open PTO, a quarterly Wellness Day, and a minimum of 10 paid holidays
• 401(k) retirement account
• Home office reimbursement
• Stock options

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on various factors, including experience and geographic market-based approach.

📌 Applicant Insights

🔍 Company Context

Industry: Kentik operates in the Computer Networking Products industry, focusing on network intelligence, observability, and security solutions for modern infrastructure teams.

Company Size: Kentik is a mid-sized company with 201-500 employees, offering a dynamic and collaborative work environment.

Founded: Kentik was founded in 2014 and has since grown to serve market leaders like Akamai, Booking.com, Dropbox, and Zoom.

Company Description:

• Kentik demystifies complex network operations, enabling organizations to deliver applications and innovation at scale
• The company unifies and correlates cloud, device, flow, and synthetic data to turn telemetry into action
• Kentik is committed to creating an inclusive interview process and fostering a diverse and inclusive work environment

Company Specialties:

• Network analytics
• NetFlow
• AIOps
• Network automation
• Network visibility
• Observability
• Network observability
• DDoS Detection
• Container Networking
• Cloud Networking
• Cloud Migration
• Mitigate DDoS
• Enterprise WAN
• Infrastructure Reliability
• Internet Performance
• Peering and Transit
• Network Capacity Planning
• Kubernetes Monitoring
• Cloud Performance
• Cloud Monitoring

Company Website: http://www.kentik.com

ASSUMPTION: Kentik's focus on network intelligence and observability makes it an attractive option for candidates interested in infrastructure, security, and cloud networking.

📊 Role Analysis

Career Level: This role is suitable for experienced product marketing professionals seeking to advance their careers in strategic buyer and security-focused marketing.

Reporting Structure: The Sr Product Marketing Manager will report directly to the VP of Marketing and collaborate closely with cross-functional teams, including Product, Sales, and Revenue Marketing.

Work Arrangement: This is a remote, full-time position with flexible working hours and a minimum of 10 paid holidays per year.

Growth Opportunities:

• Potential to advance to a leadership role within the Marketing department
• Chance to work on strategic initiatives that impact the company's growth and success
• Opportunity to expand skills and expertise in product marketing, strategic messaging, and value selling

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Kentik's marketing strategy and success.

🌍 Location & Work Environment

Office Type: Kentik is a fully remote company, with no physical office locations.

Office Location(s): N/A

Geographic Context:

• The United States has a diverse and dynamic tech industry, with numerous opportunities for growth and innovation
• Remote work offers flexibility and the ability to work from anywhere within the United States
• Kentik's remote work policy allows for a better work-life balance and reduced commuting time

Work Schedule: Full-time (40 hours per week), with flexible hours and a minimum of 10 paid holidays per year

ASSUMPTION: Kentik's fully remote work environment allows for a better work-life balance and the ability to attract top talent from across the United States.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Technical assessment or case study
• Interview with the hiring manager (VP of Marketing)
• Final interview with key stakeholders (e.g., Product, Sales, or Revenue Marketing teams)
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and ability to develop buyer persona strategy and messaging
• Communication skills and ability to articulate complex solutions in terms of business risk and strategic advantage
• Collaboration and teamwork skills, with a focus on cross-functional alignment
• Problem-solving skills and ability to drive measurable GTM outcomes

Application Tips:

• Tailor your resume and cover letter to highlight your experience with executive buyer personas, strategic messaging, and value selling
• Prepare examples of your past work that demonstrate your ability to develop buyer personas, messaging, and enablement materials
• Be ready to discuss your familiarity with enterprise and service provider network architectures and the buying process for complex technical solutions
• Follow up with the HR team after submitting your application to express your interest in the role

ATS Keywords: Product Marketing, Strategic Buyer, Security, Executive Buyer Personas, Messaging, Positioning, Storytelling, GTM Strategy, DDoS Defense, Value Selling, ROI Models, Business Value Assessments, Competitive Intelligence, Collaboration, Communication Skills, Sales Enablement, Technical Solutions, Infrastructure Knowledge

ASSUMPTION: Kentik's interview process is designed to assess your strategic thinking, communication skills, and ability to drive measurable GTM outcomes, with a focus on cross-functional collaboration and alignment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Kentik uses a variety of marketing, project management, and analytics tools to streamline workflows and drive measurable results.

👔 Cultural Fit Considerations

Company Values:

• Visibility: Kentik is committed to making sure everyone feels empowered to use their voice, has a sense of belonging, and is represented at Kentik
• Inclusion: Kentik encourages everyone to apply, especially those individuals who are underrepresented in the industry, and fosters a diverse and inclusive work environment

• Collaboration: Kentik values teamwork and cross-functional alignment to drive measurable GTM outcomes

Work Style:

• Remote: Kentik is a fully remote company, offering flexibility and the ability to work from anywhere within the United States
• Dynamic: Kentik operates in a fast-paced and ever-changing tech industry, requiring adaptability and a willingness to learn
• Collaborative: Kentik values teamwork and cross-functional alignment to drive measurable GTM outcomes

Self-Assessment Questions:

• Do you have experience marketing to executive buyer personas in B2B SaaS, infrastructure, or cybersecurity spaces?
• Are you comfortable articulating complex infrastructure and security solutions in terms of business risk, operational resilience, and strategic advantage?
• Do you thrive in a remote work environment and enjoy collaborating with cross-functional teams?

ASSUMPTION: Kentik's company values and work style emphasize visibility, inclusion, collaboration, and adaptability, making it an attractive option for candidates seeking a dynamic and diverse work environment.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues
• Kentik's fast-paced and ever-changing tech industry may require adaptability and a willingness to learn
• Collaborating with cross-functional teams may present challenges in aligning priorities and driving measurable GTM outcomes
• The buying process for complex technical solutions may require a deep understanding of enterprise and service provider network architectures and executive sponsorship dynamics

ASSUMPTION: Kentik's remote work environment, fast-paced industry, and focus on cross-functional collaboration may present challenges that require strong communication skills, adaptability, and a willingness to learn.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a greater emphasis on strategic buyer and security-focused marketing, requiring a deeper understanding of enterprise and service provider network architectures and the buying process for complex technical solutions
• Kentik's focus on network intelligence and observability makes this role unique within the tech industry, offering a specialized focus on infrastructure, security, and cloud networking
• This role offers significant growth potential for the right candidate, with opportunities to advance to a leadership role within the Marketing department and make a meaningful impact on Kentik's marketing strategy and success

ASSUMPTION: Kentik's unique focus on network intelligence and observability, as well as its emphasis on strategic buyer and security-focused marketing, sets this role apart from other product marketing positions within the tech industry.

📝 Sample Projects

• Developing a comprehensive buyer persona strategy and messaging framework for executive and security-focused buyers across Kentik’s platform
• Creating a detailed buyer journey map and GTM strategy for enterprise and service provider buyers, optimizing the journey for each segment
• Executing a product launch for Kentik's DDoS Defense solution, positioning both technical value and business outcomes for enterprise and service provider audiences

ASSUMPTION: These sample projects demonstrate the strategic and cross-functional nature of the Sr Product Marketing Manager role at Kentik, requiring a strong understanding of executive buyer personas, network architectures, and the buying process for complex technical solutions.

❓ Key Questions to Ask During Interview

• How does Kentik support the professional development and growth of its product marketing team members?
• What are the key priorities for the Sr Product Marketing Manager role in the first 90 days?
• How does Kentik measure the success of its product marketing initiatives, and what are the key performance indicators (KPIs) for this role?
• What is the collaboration process like between the product marketing team and other departments, such as Product, Sales, and Revenue Marketing?
• How does Kentik approach competitive intelligence and battlecard development for strategic buyer and security-focused marketing?

ASSUMPTION: Asking these key questions during the interview process will help you better understand Kentik's expectations for the Sr Product Marketing Manager role and assess the company's commitment to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with executive buyer personas, strategic messaging, and value selling
• Prepare examples of your past work that demonstrate your ability to develop buyer personas, messaging, and enablement materials
• Be ready to discuss your familiarity with enterprise and service provider network architectures and the buying process for complex technical solutions
• Follow up with the HR team after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.