Sr. Product Marketing Manager, Zappos FBA, Zappos FBA

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager, Zappos FBA

🔹 Company: Amazon

🔹 Location: Seattle, WA & New York, NY

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with potential for hybrid work)

🚀 Job Overview

Key aspects of this role include:

• Leading onsite traffic strategy for Zappos on Amazon
• Managing and optimizing the Sponsored Ads business
• Collaborating cross-functionally to drive traffic acquisition and conversion
• Analyzing data to measure incrementality, attribution, and customer lifetime value
• Staying ahead of fashion, footwear, and digital content trends

ASSUMPTION: This role requires a unique blend of marketing expertise, analytical skills, and consumer trend awareness to succeed.

📋 Key Responsibilities

✅ Architect, test, and scale offsite and onsite traffic strategies that integrate data-driven performance marketing with trend-sensitive creative execution

✅ Manage, optimize, and drive efficiency to the Sponsored Ads business

✅ Build excellent working relationships with channel teams and brands, incorporating key priorities into their roadmaps

✅ Develop and refine methodologies to measure incrementality, attribution, and customer lifetime value across multiple acquisition channels

✅ Drive full-funnel media strategies, optimizing paid, affiliate, influencer, and organic content initiatives to balance efficiency with brand impact

✅ Collaborate closely with product, engineering, and analytics teams to refine traffic algorithms, machine learning models, and dynamic audience segmentation

✅ Build real-time dashboards and automated reporting mechanisms to monitor traffic effectiveness, test results, and creative resonance

✅ Stay ahead of fashion, shoes, and digital content trends, ensuring Amazon is at the forefront of consumer engagement

✅ Work cross-functionally with creative, editorial, and merchandising teams to turn data insights into compelling, high-converting narratives

✅ Lead a culture of experimentation—continuously running A/B and multivariate tests to optimize messaging frameworks, audience targeting, and content formats

✅ Influence senior stakeholders and advocate for investment in emerging marketing technologies to enhance traffic acquisition and conversion

ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in product marketing, with a focus on traffic strategy, performance marketing, and consumer trends

Required Skills:

• Proven expertise in performance marketing and data analysis
• Strong understanding of consumer psychology and trend forecasting
• Excellent communication and collaboration skills
• Ability to work effectively in a cross-functional team environment
• Proficient in using data visualization tools and analytics platforms

Preferred Skills:

• Experience with Amazon's advertising platforms (e.g., Sponsored Ads, Amazon DSP)
• Familiarity with the footwear industry and digital content trends
• Proficiency in SQL or other programming languages

ASSUMPTION: Candidates with experience in e-commerce, retail, or related industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a Senior Product Marketing Manager in Seattle and New York)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts on Amazon products

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangements

ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Amazon operates in the e-commerce and technology sectors, with a focus on retail, cloud computing, digital streaming, and artificial intelligence

Company Size: Amazon is a large, multinational corporation with over 1.3 million employees worldwide. This size offers opportunities for career growth and exposure to diverse projects but may also present challenges in terms of communication and decision-making processes.

Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington.

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
• The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
• Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.

Company Specialties:

• E-commerce and retail
• Cloud computing and infrastructure services (Amazon Web Services)
• Digital streaming and entertainment (Amazon Prime Video, Amazon Music)
• Artificial intelligence and machine learning (Alexa, Amazon Go)

Company Website: Amazon.com

ASSUMPTION: Amazon's large size and diverse portfolio of products and services may present unique challenges and opportunities for employees.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in product marketing and traffic strategy.

Reporting Structure: The Senior Product Marketing Manager will report directly to the Head of Product Marketing for Zappos FBA and work closely with cross-functional teams, including channel teams, brands, product, engineering, and analytics.

Work Arrangement: This role is primarily on-site, with potential for hybrid work arrangements. The specific work arrangement may be discussed during the interview process.

Growth Opportunities:

• Potential to expand the role's scope and responsibilities based on performance and business needs
• Opportunities to work on high-impact projects and collaborate with diverse teams
• Access to professional development resources and training programs offered by Amazon

ASSUMPTION: The specific growth opportunities for this role may vary depending on the candidate's skills, interests, and the company's strategic priorities.

🌍 Location & Work Environment

Office Type: Amazon's offices are typically modern, collaborative workspaces with a mix of open and private work areas.

Office Location(s): Seattle, WA & New York, NY

Geographic Context:

• Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty. The cost of living is relatively high compared to other U.S. cities.
• New York, NY: A global hub for finance, media, and entertainment, with a fast-paced, competitive work environment. The cost of living is among the highest in the United States.

Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangements. The specific work schedule may be discussed during the interview process.

ASSUMPTION: The cost of living and work environment may vary depending on the specific office location and the candidate's personal preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• Behavioral and technical interviews with cross-functional team members
• Final interview with the hiring manager
• Background check and offer extension

Key Assessment Areas:

• Data analysis and interpretation skills
• Marketing strategy and creativity
• Understanding of consumer trends and behavior
• Collaboration and communication skills
• Problem-solving and decision-making abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to data analysis, marketing strategy, and consumer trends
• Research Amazon's company culture and values to demonstrate your fit for the organization
• Prepare questions to ask the interviewer about the role, team, and company

ATS Keywords: Product Marketing, Traffic Strategy, Performance Marketing, Consumer Trends, Data Analysis, Amazon, Zappos, FBA, Sponsored Ads

ASSUMPTION: The interview process may vary depending on the specific role and the candidate's qualifications.

🛠️ Tools & Technologies

• Data visualization tools (e.g., Tableau, Power BI)
• Analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Amazon-specific tools (e.g., Amazon Advertising Platform, Amazon A9)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and cross-functional teamwork
• Data-driven decision-making and continuous learning
• Focus on innovation and experimentation

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for understanding consumer behavior?
• Are you comfortable working in a fast-paced, dynamic environment and making data-driven decisions?
• Do you thrive in a collaborative, cross-functional team setting and enjoy working on innovative projects?

ASSUMPTION: Candidates who align with Amazon's values and work style may be a better fit for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities in a fast-paced, dynamic environment
• Analyzing and interpreting large datasets to drive strategic decisions
• Staying ahead of consumer trends and industry developments in the footwear and digital content spaces
• Navigating a large, complex organization with diverse teams and priorities

ASSUMPTION: The specific challenges for this role may vary depending on the candidate's skills, experience, and the company's strategic priorities.

📈 Similar Roles Comparison

• This role is unique in its focus on traffic strategy for Zappos on Amazon, requiring a blend of marketing expertise, data analysis, and consumer trend awareness
• Compared to other product marketing roles, this position places a greater emphasis on data-driven decision-making and real-time analytics
• Career progression in this role may lead to senior leadership positions in product marketing, e-commerce, or related fields

ASSUMPTION: The specific comparisons for this role may vary depending on the candidate's skills, experience, and the company's strategic priorities.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive traffic to Zappos' premium footwear category
• Analyzing customer data to identify high-intent segments and optimizing marketing initiatives to reach them
• Collaborating with cross-functional teams to refine traffic algorithms and machine learning models for Zappos on Amazon

ASSUMPTION: The specific projects for this role may vary depending on the candidate's skills, experience, and the company's strategic priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the broader organizational strategy for Zappos on Amazon?
• What are the key priorities for the first 90 days in this role?
• How does Amazon support the growth and development of its employees in this role?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: The specific questions to ask during the interview may vary depending on the candidate's skills, experience, and the company's strategic priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Amazon's company culture, values, and the specific requirements of this role
• Prepare questions to ask the interviewer about the role, team, and company
• Follow up with the hiring manager within 24 hours after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.