📌 Core Information
🔹 Job Title: Senior Product Public Relations Manager (Remote)
🔹 Company: CrowdStrike
🔹 Location: USA - Remote
🔹 Job Type: Full-Time
🔹 Category: Computer and Network Security
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 10-14+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Shaping and amplifying narratives around CrowdStrike’s industry-leading products and platform
- Driving the company’s next phase of growth through strategic PR initiatives
- Collaborating with cross-functional teams to bring key innovations to market
- Positioning CrowdStrike at the forefront of the security industry through compelling narratives
ASSUMPTION: This role requires a deep understanding of the cybersecurity industry and proven experience in product PR to effectively drive competitive differentiation and market leadership.
📋 Key Responsibilities
✅ Develop and execute product public relations strategies aligned with core business objectives and go-to-market initiatives
✅ Translate technical capabilities and product milestones into clear, differentiated narratives that resonate across media, customers, analysts, and investors
✅ Manage and build relationships with media and influencers to drive meaningful coverage
✅ Collaborate with cross-functional stakeholders to bring to life accurate, value-driven messaging
✅ Support the creation of product-focused thought leadership, press releases, messaging, and media campaigns
✅ Help equip regional PR agencies with messaging and assets to drive high-impact results
✅ Monitor industry trends, competitor announcements, and emerging technologies to identify proactive storytelling opportunities
ASSUMPTION: Success in this role requires strong writing skills, a collaborative mindset, and the ability to thrive in a fast-paced, high-growth environment.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, or a related field
Experience: 10-14+ years of PR experience with at least 5 years in security, including direct experience in a product PR role
Required Skills:
- Excellent writing skills
- Deep experience and understanding of the cybersecurity industry
- Current experience managing media relationships and a network of media contacts
- Proven ability to simplify complex technical concepts into engaging narratives and thought leadership
- Experience crafting product messaging that highlights customer value, business impact, and market differentiation
- A collaborative mindset, with experience working across product, marketing, and communications teams
- High attention to detail, strong organizational skills, and the ability to thrive in a fast-paced, high-growth environment
Preferred Skills:
ASSUMPTION: Given the specific requirements of this role, candidates with relevant experience in cybersecurity product PR are strongly preferred.
💰 Compensation & Benefits
Salary Range: $120,000 - $200,000 per year
Benefits:
- Remote-friendly and flexible work culture
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world-class amenities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for senior-level PR roles in the cybersecurity industry, with consideration for the remote work arrangement.
📌 Applicant Insights
🔍 Company Context
Industry: CrowdStrike operates in the competitive Computer and Network Security industry, focusing on endpoint and cloud workload protection, identity, and data security.
Company Size: CrowdStrike is a mid-sized company with 5,001-10,000 employees, offering a vibrant office culture with world-class amenities and remote-friendly work arrangements.
Founded: CrowdStrike was founded in 2011 and has since grown to become a global leader in cybersecurity, protecting customers across various industries.
Company Description:
- CrowdStrike protects the people, processes, and technologies that drive modern organizations
- The company's mission is to stop breaches and redefine modern security with its AI-native platform
- CrowdStrike's Falcon platform offers real-time indicators of attack, threat intelligence, and enriched telemetry to deliver hyper-accurate detections, automated protection, and remediation
Company Specialties:
- Next-Generation Endpoint Protection
- Endpoint Detection and Response
- Next Generation Anti-Virus
- Managed Threat Hunting
- Incident Response
- Threat Intelligence
- Malware Prevention
- Malware Detection
- Machine Learning
- Cloud-Delivered Endpoint Protection
Company Website: http://www.crowdstrike.com
ASSUMPTION: CrowdStrike's focus on innovation, collaboration, and customer success drives its growth and market leadership in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for growth and leadership within the company's PR team.
Reporting Structure: The Senior Manager of Product Public Relations reports to the Senior Director of Public Relations and Media Strategy.
Work Arrangement: This role is remote solely, offering flexibility and autonomy to own one's career.
Growth Opportunities:
- Potential to grow into a leadership role within the PR team or expand into other areas of the business
- Opportunities to work on high-impact projects and initiatives that drive the company's growth and market leadership
- Access to professional development opportunities and employee networks to build connections and advance one's career
ASSUMPTION: Given CrowdStrike's growth and market leadership, this role offers strong potential for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): USA - Remote
Geographic Context:
- The remote work arrangement allows for flexibility and a better work-life balance
- CrowdStrike's global presence enables collaboration with diverse teams and exposure to international markets
- The company's focus on innovation and customer success creates a dynamic and engaging work environment
Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results and outcomes
ASSUMPTION: The remote work arrangement and flexible work culture at CrowdStrike enable employees to maintain a healthy work-life balance while driving the company's growth and success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the PR team and other stakeholders
- Final interview with the Senior Director of Public Relations and Media Strategy
Key Assessment Areas:
- Writing and communication skills
- Understanding of the cybersecurity industry and relevant technologies
- Ability to translate complex technical concepts into engaging narratives
- Collaboration and teamwork skills
- Adaptability and resilience in a fast-paced, high-growth environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience in cybersecurity product PR
- Demonstrate your understanding of CrowdStrike's mission and values in your application materials
- Prepare examples of your work that showcase your ability to simplify complex technical concepts and drive meaningful media coverage
ATS Keywords: Product PR, Cybersecurity PR, Media Relations, Technical Communication, Thought Leadership, Collaboration, Organizational Skills, Attention to Detail
ASSUMPTION: Given the competitive nature of the PR industry and the specific requirements of this role, applicants should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Media databases (e.g., Cision, Muck Rack)
- PR software (e.g., Meltwater, Brand24)
- Project management tools (e.g., Asana, Trello)
- Collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: Success in this role requires proficiency in various PR and collaboration tools, as well as the ability to adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- One CrowdStrike
- Innovation
- Integrity
- Perseverance
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on outcomes
- Adaptable and resilient in a fast-paced, high-growth environment
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do my personal values align with CrowdStrike's company values?
- Am I comfortable working in a remote and flexible work environment?
- Do I have the necessary skills and experience to thrive in a fast-paced, high-growth environment?
ASSUMPTION: Success in this role requires a strong cultural fit with CrowdStrike's values and work style, as well as a commitment to continuous learning and professional development.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, high-growth environment
- Keeping up with the latest trends and developments in the cybersecurity industry
- Building and maintaining relationships with media and influencers in a remote work environment
- Balancing the demands of a senior-level role with the need for work-life balance
ASSUMPTION: Success in this role requires strong time management skills, adaptability, and the ability to balance multiple priorities and demands.
📈 Similar Roles Comparison
- This role is unique in its focus on product PR within the cybersecurity industry
- Compared to other senior-level PR roles, this position offers a higher degree of specialization and strategic influence
- Career progression in this role may involve expanding into other areas of the business or taking on a leadership role within the PR team
ASSUMPTION: Given the specific requirements and focus of this role, it is essential to compare it to other senior-level PR positions within the cybersecurity industry to understand its unique aspects and potential career growth opportunities.
📝 Sample Projects
- Developing and executing a product launch campaign for a new endpoint protection solution
- Creating thought leadership content that positions CrowdStrike as a market leader in cloud-native security
- Managing a crisis communications plan in response to a high-profile security incident
ASSUMPTION: Success in this role requires a strong portfolio of relevant work samples that demonstrate one's ability to translate complex technical concepts into engaging narratives and drive meaningful media coverage.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the PR team?
- How does the PR team collaborate with other departments, such as product marketing and engineering?
- What are the most significant challenges facing the cybersecurity industry, and how does CrowdStrike plan to address them?
- What opportunities exist for professional development and growth within the PR team and the company as a whole?
- How does CrowdStrike support work-life balance for its employees, particularly in a remote work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates one's interest in the role and commitment to success at CrowdStrike.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in cybersecurity product PR
- Prepare examples of your work that showcase your ability to simplify complex technical concepts and drive meaningful media coverage
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
