- Job Title: Sr Product Sales & Marketing Manager
- Company: Illumina
- Location: San Diego, California, United States
- Job Type: Hybrid (Hybrid work arrangement with on-site presence required)
- Category: Biotechnology Research
- Date Posted: May 27, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Strategic alignment among marketing, sales, and R&D stakeholders to achieve commercial goals
- Ensuring immediate and long-term commercial success through process improvements and effective communication
- Supporting the development and improvement of internal systems for lead generation, content management, and tender submissions
*ASSUMPTION: This role requires strong collaboration and communication skills to bridge the gap between different teams and ensure everyone is working towards the same objectives.*
📋 Key Responsibilities
- Strategic Planning & Alignment:
- Coordinate forecasts, campaigns, and process improvements throughout the customer buying journey
- Facilitate effective communication among sales, marketing, and R&D teams to deliver a cohesive software strategy
- Campaign & Pipeline Management:
- Develop campaign and pipeline dashboards, and prepare performance reports for dissemination
- Manage pipeline reviews, capture feedback, and ensure action items are appropriately triaged, assigned, and completed
- Lead Generation & Qualification:
- Develop lead gen and qualification processes with KPI monitoring to ensure high-quality leads are followed up in a timely manner and converted into sales opportunities
- Cross-Functional Task Management:
- Manage cross-functional tasks and activities for high-priority sales opportunities and collaborations
- Tender & RFP Management:
- Work with legal, information systems, tender teams, product managers, R&D, and sales to improve and expedite tender, RFP/RFI, and IT security submissions
*ASSUMPTION: This role involves a mix of strategic planning, project management, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple priorities.*
🎯 Required Qualifications
- Education:
- Minimum BS graduate in a relevant field (e.g., Biology, Genetics, Chemistry, Software, etc.)
- Advanced degree preferred (PhD, MBA)
- Experience:
- 5+ years of experience in marketing, sales, support, or market development in life sciences or related industries
- Required Skills:
- Proven experience in sales, marketing, or product management
- Strong communication, collaboration, and project management skills
- Proficiency in using marketing and sales tools (e.g., CRM, marketing automation, etc.)
- Knowledge of the life sciences industry and its regulatory environment
- Preferred Skills:
- Experience with tender management and RFP/RFI submissions
- Familiarity with Illumina's products and services
- Bilingual or multilingual proficiency (Spanish, Mandarin, or other languages relevant to Illumina's global presence)
*ASSUMPTION: While not explicitly stated, having experience in the life sciences industry or familiarity with Illumina's products would be beneficial for this role.*
💰 Compensation & Benefits
- Salary Range: The estimated base salary range for this role based in the United States of America is $105,600 - $158,400. This range is inclusive of base salary only and does not include variable cash programs (bonus or commission) or equity compensation. Compensation decisions are dependent on several factors, including an individual's qualifications, location, internal equity, and alignment with market data.
- Benefits:
- Access to genomics sequencing
- Family planning
- Health, dental, and vision benefits
- Retirement benefits
- Paid time off
- Working Hours: This role follows a standard full-time work arrangement with flexible hours and a hybrid work arrangement, requiring on-site presence.
*ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's qualifications and location. Illumina offers a comprehensive benefits package to attract and retain top talent.*
📌 Applicant Insights
🔍 Company Context
- Industry: Illumina operates in the biotechnology research industry, focusing on applying innovative technologies and revolutionary assays to the analysis of genetic variation and function. The company's mission is to make personalized medicine a reality by enabling studies that were not possible before.
- Company Size: Illumina is a large company with 5,001-10,000 employees, providing ample opportunities for growth and collaboration.
- Founded: Illumina was founded in 1998 and has since grown into a global leader in genomics, with a presence in multiple countries and a strong focus on innovation and research.
- Company Description: Illumina's goal is to apply innovative technologies and revolutionary assays to the analysis of genetic variation and function, making studies possible that were not even imaginable just a few years ago. These studies will help make the realization of personalized medicine possible. With such rapid advances in technology taking place, it is mission-critical to have solutions that are not only innovative but flexible, scalable, and complete with industry-leading support and service.
- Company Specialties: Illumina specializes in DNA, RNA, and protein analysis, serving as tools for disease research, drug development, and the development of molecular tests in the clinic.
📊 Role Analysis
- Career Level: This role is a senior-level position, requiring a minimum of 5 years of experience in marketing, sales, support, or market development in life sciences or related industries.
- Reporting Structure: The Sr Product Sales & Marketing Manager reports directly to the Director of Software Product Marketing and works closely with sales, marketing, R&D, and other internal teams.
- Work Arrangement: This role follows a hybrid work arrangement, requiring on-site presence in San Diego, California, with flexible hours and a standard full-time work arrangement.
- Growth Opportunities: As a large company with a strong focus on innovation and research, Illumina offers numerous growth opportunities for employees, including career progression, skill development, and exposure to cutting-edge technologies.
*ASSUMPTION: This role provides an excellent opportunity for career growth and development within a dynamic and innovative industry.*
🌍 Location & Work Environment
- Office Type: Illumina's headquarters in San Diego, California, features a modern and collaborative work environment, with state-of-the-art facilities and amenities.
- Office Location(s): Illumina's headquarters is located at 5200 Illumina Way, San Diego, CA 92122, US. The company also has offices in various locations worldwide, including Madison, Wisconsin; Foster City, California; Cambridge, England; Singapore; and Shanghai, China.
- Geographic Context: San Diego, California, is a vibrant and diverse city with a strong biotechnology industry, offering a high quality of life, numerous cultural attractions, and a Mediterranean climate.
- Work Schedule: This role follows a standard full-time work arrangement with flexible hours and a hybrid work arrangement, requiring on-site presence.
*ASSUMPTION: Working at Illumina's headquarters in San Diego, California, offers employees the opportunity to be part of a dynamic and innovative industry hub, with access to numerous networking and professional development opportunities.*
💼 Interview & Application Insights
- Typical Process: Illumina's interview process typically involves several stages, including phone screens, behavioral interviews, and case studies, followed by final-round interviews with key stakeholders.
- Key Assessment Areas: Candidates can expect to be assessed on their communication skills, strategic thinking, problem-solving abilities, and cultural fit with Illumina's values.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Research Illumina's mission, values, and products to demonstrate your enthusiasm and understanding of the company
- Prepare for behavioral interviews by using the STAR method (Situation, Task, Action, Result) to structure your responses
- Familiarize yourself with Illumina's products and services to showcase your industry knowledge during the interview
*ASSUMPTION: Illumina's interview process is designed to assess candidates' skills, cultural fit, and potential for success in the role. Preparing thoroughly and demonstrating your enthusiasm for the company and its mission will increase your chances of success.*
🛠️ Tools & Technologies
- Relevant Tools & Technologies: Illumina uses various tools and technologies to support its sales, marketing, and product management efforts, including:
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Product management tools (e.g., JIRA, Aha!)
*ASSUMPTION: Familiarity with relevant tools and technologies will be beneficial for this role, as they are essential for managing sales, marketing, and product management efforts.*
👔 Cultural Fit Considerations
- Company Values: Illumina's company values include:
- Innovation: We foster a culture of innovation and continuous learning
- Collaboration: We work together to achieve our goals and support each other's success
- Integrity: We act with honesty and integrity in all our interactions
- Quality: We strive for excellence in everything we do
- Customer Focus: We put our customers at the center of everything we do
- Work Style: Illumina values a collaborative, innovative, and customer-focused work environment. Employees are expected to be proactive, results-driven, and able to work effectively in a dynamic and fast-paced setting.
- Self-Assessment Questions:
- How do you embody Illumina's values in your daily work?
- How do you approach collaboration and teamwork in a dynamic and fast-paced environment?
- How do you ensure high-quality results while balancing multiple priorities and tight deadlines?
*ASSUMPTION: Demonstrating a strong fit with Illumina's company values and work style will be crucial for success in this role.*
⚠️ Potential Challenges
- Role-Specific Challenges:
- Balancing the needs and priorities of multiple stakeholders, including sales, marketing, and R&D teams
- Managing cross-functional tasks and activities for high-priority sales opportunities and collaborations
- Keeping up with the rapid advances in technology and industry trends in the biotechnology research field
- Company-Specific Challenges:
- Working in a large and dynamic organization with a strong focus on innovation and growth
- Adapting to changes in the company's products, services, or strategic direction
- Work Arrangement-Specific Challenges:
- Balancing on-site presence with remote work, requiring strong time management and communication skills
- Location-Specific Challenges:
- Adapting to the fast-paced and competitive biotechnology industry hub in San Diego, California
*ASSUMPTION: Addressing these potential challenges proactively and demonstrating your ability to thrive in a dynamic and fast-paced environment will be essential for success in this role.*
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses on strategic alignment among marketing, sales, and R&D stakeholders to achieve commercial goals, rather than focusing solely on sales or marketing efforts
- This role requires strong project management and cross-functional collaboration skills to manage internal systems and tender submissions
- Industry-specific context:
- The biotechnology research industry is dynamic and fast-paced, with rapid advances in technology and a strong focus on innovation and research
- This role requires a strong understanding of the life sciences industry and its regulatory environment
- Career path comparison:
- This role offers a clear path for career progression within Illumina, with opportunities for growth and development in sales, marketing, or product management
*ASSUMPTION: Understanding the unique aspects of this role and how it compares to related positions will help candidates determine if this opportunity aligns with their career goals and aspirations.*
📝 Sample Projects
- Role-specific project examples:
- Developing and implementing a new lead generation and qualification process to improve the quality and timeliness of leads passed to the sales team
- Streamlining tender and RFP/RFI submissions to expedite the sales process and improve win rates
- Industry-specific project examples:
- Conducting market research and competitive analysis to inform product positioning and messaging
- Developing and executing targeted marketing campaigns to drive product adoption and market share
- Responsibility-specific project examples:
- Managing pipeline reviews and ensuring action items are appropriately triaged, assigned, and completed
- Developing campaign and pipeline dashboards to track performance and identify areas for improvement
*ASSUMPTION: Familiarizing yourself with these project examples will help you understand the day-to-day responsibilities and expectations of this role.*
❓ Key Questions to Ask During Interview
- Role-specific questions:
- How does this role support Illumina's mission to make personalized medicine a reality?
- What are the most pressing challenges facing the sales and marketing teams, and how can this role help address them?
- Team-specific questions:
- How does this role collaborate with other teams, such as sales, marketing, and R&D, to achieve commercial goals?
- What is the dynamic and work style of the teams this role will be working with?
- Company-specific questions:
- How does Illumina support the professional development and growth of its employees?
- What are the most exciting projects and initiatives currently underway at Illumina?
- Work arrangement-specific questions:
- How does the hybrid work arrangement balance on-site presence with remote work?
- What resources and support are available to employees working in a hybrid environment?
- Location-specific questions:
- What are the unique aspects of working in Illumina's headquarters in San Diego, California?
- How does Illumina support employees in adapting to the fast-paced and competitive biotechnology industry hub in San Diego?
*ASSUMPTION: Asking thoughtful and insightful questions during the interview will demonstrate your interest in the role and help you better understand the opportunities and challenges it presents.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this [link](https://illumina.wd1.myworkdayjobs.com/illumina-careers/job/US---California---San-Diego/Sr-Product-Sales---Marketing-Manager_40642-JOB-1)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interviews by using the STAR method (Situation, Task, Action, Result) to structure your responses
- Familiarize yourself with Illumina's mission, values, products, and services to demonstrate your enthusiasm and understanding of the company
- Follow up with Illumina's hiring team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
