Sr. Product / Solution Marketing Manager

📌 Core Information

🔹 Job Title: Sr. Product / Solution Marketing Manager

🔹 Company: Wrike

🔹 Location: Ireland

🔹 Job Type: Remote

🔹 Category: Not specified

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote with hybrid options

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Develop and execute go-to-market strategies
• Collaborate closely with product management on strategy
• Create compelling marketing and sales materials
• Engage with global analysts and influencers

ASSUMPTION: The job overview suggests a strategic role aiming at enhancing product visibility and market growth through collaborative efforts with various teams.

📋 Key Responsibilities

✅ Develop and execute on go-to-market (GTM) strategies

✅ Partner closely with product management to develop product strategy and influence product roadmap

✅ Craft compelling messaging and important assets including sales collateral, blog posts, webinars, and more

✅ Develop authoritative understanding of market trends, challenges and innovations

✅ Cultivate strategic and influential relationships with analysts and influencers to enhance Wrike’s market standing

✅ Collaborate with other marketing teams to deliver content and programs to drive lead generation

✅ Lead and execute on strategic product launches across various teams

ASSUMPTION: Responsibilities are focused on both strategic and operational aspects, aiming at enhancing market presence and collaboration with key stakeholders.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Business Management, Computer Science or related fields

Experience: 5-7 years in product marketing or related roles within a SaaS/Cloud technology company

Required Skills:

• Product marketing expertise
• Customer-centric approach
• Data-driven and experiment-focused
• Proficiency in digital marketing channels
• SaaS business model knowledge

Preferred Skills:

• Advanced degree in a related field
• Experience with international markets

ASSUMPTION: The qualifications suggest a search for individuals with strong analytical and strategic skills, supplemented by experience in technology-centric environments.

💰 Compensation & Benefits

Salary Range: Not specified; competitive within the software development industry

Benefits:

• 25 days of paid vacation
• Pension scheme and life insurance
• Comprehensive health insurance
• Income protection and parental leave
• Bike to Work scheme

Working Hours: 40-hour work week; hybrid flexibility

ASSUMPTION: Compensation is likely attractive for high-caliber candidates given industry standards and extensive benefits.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees, offering significant resources and collaboration opportunities

Founded: Data not specified

Company Description:

• Leading work management platform with global reach
• Fosters a collaborative and innovative environment
• Recently acquired Klaxoon to enhance visual collaboration capabilities

Company Specialties:

• Project and work management
• Team and document collaboration
• Time-tracking and productivity solutions

Company Website: https://www.wrike.com/

ASSUMPTION: The firm is portrayed as dynamic and growth-oriented, actively enhancing its product portfolio to address modern work challenges.

📊 Role Analysis

Career Level: Senior-level with strategic responsibilities

Reporting Structure: Likely reporting to senior marketing or product management leadership

Work Arrangement: Remote, with optional hybrid for office interactions

Growth Opportunities:

• Leadership in product marketing strategy
• Direct influence on product roadmap decisions
• Networking with global industry influencers

ASSUMPTION: This role promises significant career advancement potential given its strategic importance and industry impact.

🌍 Location & Work Environment

Office Type: Modern office hubs, with collaborative spaces

Office Location(s): Ireland; headquarters in San Diego, California

Geographic Context:

• Presence in multiple countries reflecting global reach
• Localized teams fostering diverse cultural interactions
• Hybrid work model supporting dynamic work environments

Work Schedule: Standard work week with potential for flexible hours

ASSUMPTION: The office setup and work arrangement indicate a forward-thinking approach to remote work, with support for a work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and CV submission
• Initial phone screen with HR
• Technical and strategic interviews with hiring managers
• Final decision and offer process

Key Assessment Areas:

• Strategic marketing acumen
• Collaboration and leadership skills
• Knowledge of SaaS market dynamics

Application Tips:

• Highlight experience with strategic product marketing
• Demonstrate an experiment-driven mindset
• Showcase ability to collaborate with diverse teams

ATS Keywords: Product Marketing, SaaS, Go-to-Market, Strategic Initiatives, Team Collaboration

ASSUMPTION: The interview process likely emphasizes both technical acumen and the ability to drive strategic initiatives within competitive markets.

🛠️ Tools & Technologies

• Wrike work management platform
• Analytical and CRM software
• Marketing automation tools

ASSUMPTION: A suite of digital tools would be used to manage tasks, analyze data, and streamline marketing processes effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused strategic operations
• Collaborative team dynamics
• Commitment to continuous innovation

Work Style:

• Open and team-oriented
• Innovative problem-solving encouraged
• Autonomy with responsibility for outcomes

Self-Assessment Questions:

• Can you lead strategic product marketing initiatives?
• How do you approach collaboration with diverse teams?
• Do you thrive in innovative and fast-paced environments?

ASSUMPTION: Cultural fit emphasizes innovation, teamwork, and a commitment to customer success, essential for thriving in this role.

⚠️ Potential Challenges

• Need to balance strategic initiatives with tactical execution
• Working across diverse geographic locations
• Adapting to dynamic and evolving market conditions
• Managing high expectations for product performance

ASSUMPTION: Challenges may arise from the need to coordinate across global teams while maintaining robust market competitiveness.

📈 Similar Roles Comparison

• May require similar skills to other senior product marketing positions in technology firms
• Involves high-level strategy and execution common in fast-paced SaaS environments
• Emphasizes customer-centric approaches similar to product management roles

ASSUMPTION: The role aligns with industry standards for senior marketing positions but offers unique challenges given Wrike's innovative ethos.

📝 Sample Projects

• Developing a successful GTM strategy for a new product launch
• Coordinating major updates or refreshes of existing products
• Building and nurturing relationships with key market influencers

ASSUMPTION: Sample projects would likely involve strategic planning, cross-functional coordination, and leadership in market engagement.

❓ Key Questions to Ask During Interview

• What are the current biggest challenges facing the product marketing team?
• How does Wrike measure the success of its go-to-market strategies?
• What opportunities exist for professional growth within the company?
• Can you describe the company culture and its influence on daily operations?
• How does the marketing team collaborate with product development?

ASSUMPTION: These questions would provide insights into company focus, expectations, and how this role influences organizational success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience in product marketing
• Prepare for interviews that focus on strategic insights and leadership ability
• Demonstrate understanding of SaaS industry trends
• Follow up with the hiring manager for feedback post-interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

```