Sr. Product / Solution Marketing Manager

📌 Core Information

🔹 Job Title: Sr. Product / Solution Marketing Manager

🔹 Company: Wrike Careers Page

🔹 Location: Nicosia, Lefkosía, Cyprus

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving product initiatives and launching strategies
• Collaborating closely with product management and marketing teams
• Building product and solution strategies from inception to execution
• Focusing on product success metrics

ASSUMPTION: The role is suited for individuals who thrive in fast-paced and innovation-driven environments and are prepared to lead strategic initiatives. The description implies occasional office presence due to the hybrid nature.

📋 Key Responsibilities

✅ Develop and execute on go-to-market (GTM) strategies

✅ Partner closely with product management to influence product roadmap

✅ Craft compelling messaging and high impact content

✅ Develop an authoritative understanding of market trends and innovations

✅ Cultivate strategic relationships with analysts and influencers

✅ Collaborate with marketing teams to drive lead generation

✅ Lead strategic product launches coordinating with multiple stakeholders

ASSUMPTION: Responsibilities likely require strong analytical skills and an innovative mindset to adapt marketing strategies to evolving market demands.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Business Management, Computer Science or equivalent fields – preferred

Experience: 5-7 years in product marketing or related fields within a SaaS/Cloud technology company

Required Skills:

• Product Marketing
• Technical Marketing
• Customer-Centric Approach

Preferred Skills:

• Creativity
• Empathy

ASSUMPTION: Candidates with a "test and iterate" mindset may excel due to emphasis on adapting strategies based on data and industry trends.

💰 Compensation & Benefits

Salary Range: Not specified; typically industry-standard for senior roles in SaaS companies

Benefits:

• Health insurance for you and your family
• 21 paid vacation days
• School allowance up to €600 per month for children

Working Hours: 40 hours per week with potential for flexible arrangements due to hybrid model

ASSUMPTION: Compensation likely includes performance incentives backed by the company's robust benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, primarily focused on work management solutions

Company Size: 1,001-5,000 employees; denotes a mid-sized organization offering extensive resources without corporate rigidity

Founded: Not Specified

Company Description:

• Pioneers in work management platforms
• Continuous innovation and customer-centric solutions
• Global clientele enhancing productivity across various sectors

Company Specialties:

• Task Management
• Team Collaboration
• Project Scheduling

Company Website: https://www.wrike.com/

ASSUMPTION: The company values innovation and collaboration, aligning with its culture of promoting creative collaboration.

📊 Role Analysis

Career Level: Senior Manager level, providing opportunities to lead strategic initiatives and influence company direction.

Reporting Structure: Likely reports to Director or VP levels within the Marketing Department

Work Arrangement: Hybrid model encouraging both remote work flexibility and office presence for collaborative projects

Growth Opportunities:

• Expanding leadership roles within the marketing team
• Influencing product development directions
• Opportunity to work with global industry leaders

ASSUMPTION: Role progression is supported by a strong mentorship and leadership development focus, suitable for those aiming to elevate their profiles in product marketing.

🌍 Location & Work Environment

Office Type: Modern offices supporting hybrid work mode

Office Location(s): Nicosia, Lefkosía, Cyprus

Geographic Context:

• Strategic location in Europe ideal for regional market influence
• Proximity to diverse cultural and business hubs
• Great local quality of life with community-oriented lifestyle

Work Schedule: Typically 40 hours per week with some degree of flexibility

ASSUMPTION: The hybrid work arrangement is designed to balance work-life flexibility with in-person collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Virtual interview with HR
• Technical/product marketing discussion with a team lead
• Final interview with a senior management member

Key Assessment Areas:

• Proven ability in product marketing strategies
• Collaboration with cross-functional teams
• Data-driven decision making

Application Tips:

• Emphasize your experience with SaaS product marketing
• Highlight leadership in executing successful go-to-market strategies
• Demonstrate understanding of market trends and customer needs

ATS Keywords: Product Marketing, SaaS, Go-To-Market Strategies, Leadership, Cross-functional Collaboration

ASSUMPTION: Application is weighted heavily towards proven experience and strategic initiative success.

🛠️ Tools & Technologies

• SaaS tools for customer insights and analytics
• Content management systems for marketing collateral
• Wrike's own work management platform

ASSUMPTION: Familiarity with key marketing and analytics tools will be advantageous for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-Focused
• Collaborative
• Creative

Work Style:

• Proactive and self-motivated
• Comfortable with both autonomy and teamwork
• Driven by continuous improvement and innovation

Self-Assessment Questions:

• How do I handle strategic product launches?
• What is my experience with cross-functional collaboration?
• Am I comfortable with a hybrid work environment?

ASSUMPTION: Candidates who are adaptable and value innovation within teams may find a strong cultural fit at Wrike.

⚠️ Potential Challenges

• Navigating a rapidly evolving SaaS market
• Balancing multiple stakeholder needs
• Managing resource constraints in strategy execution
• Staying ahead of market trends and competitor actions

ASSUMPTION: The candidate should expect a dynamic environment that requires problem-solving and agile strategies.

📈 Similar Roles Comparison

• Greater strategic input than a typical product manager role
• More customer-facing responsibilities than a technical role
• Involves leadership in crafting market narratives and strategies

ASSUMPTION: This role requires blending technical insight with strategic marketing and leadership skills.

📝 Sample Projects

• Leading a major product launch across global markets
• Developing a new marketing strategy for an emerging market
• Implementing innovative marketing campaigns for SaaS products

ASSUMPTION: Projects often involve cross-functional collaboration and innovative approaches to marketing challenges.

❓ Key Questions to Ask During Interview

• What strategic initiatives is Wrike focusing on currently?
• How does Wrike prioritize its product marketing efforts?
• What are the expectations for cross-functional collaboration?
• What growth opportunities does Wrike offer within the marketing team?
• How does Wrike incorporate customer feedback into its product strategies?

ASSUMPTION: Interviews are an opportunity to assess strategic alignment and candidate fit with Wrike's innovative culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Wrike Careers Page
• Prepare for interviews by researching Wrike’s market position and recent products
• Consider framing past experiences to highlight strategic marketing and leadership
• Demonstrate understanding of the SaaS industry's demands
• Reach out through LinkedIn to connect with current Wrike employees and learn more about company culture

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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