Sr. Product / Solution Marketing Manager

📌 Core Information

🔹 Job Title: Sr. Product / Solution Marketing Manager

🔹 Company: Wrike Careers Page

🔹 Location: Prague, Praha, Czechia

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving product initiatives and launches
• Developing go-to-market strategies
• Crafting compelling messaging and high-impact content
• Collaborating with various teams to ensure product success

ASSUMPTION: The role may involve leading cross-functional teams and managing complex projects due to the need for collaboration with different departments.

📋 Key Responsibilities

✅ Develop and execute on go-to-market (GTM) strategies

✅ Partner with product management to develop product strategy

✅ Craft messaging and create sales collateral

✅ Develop understanding of market trends

✅ Provide strategic consultation on products and services

✅ Cultivate relationships with analysts and influencers

✅ Collaborate with marketing teams to drive lead generation

✅ Lead and execute on strategic product launches

ASSUMPTION: Responsibilities include adapting to rapidly changing market trends and technologies to maintain a competitive edge.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Business Management, Computer Science, or equivalent fields.

Experience: 5-7 years in product marketing, technical marketing, or product management within a SaaS/Cloud technology company.

Required Skills:

• Customer-centric approach
• Excellent communication skills
• Analytical thinking and creativity
• Experience in SaaS/Cloud business models

Preferred Skills:

• Proficiency in digital marketing channels
• Experiment-driven mindset

ASSUMPTION: The ability to quickly learn and adapt to new marketing tools and strategies will be valuable.

💰 Compensation & Benefits

Salary Range: Not specified; competitive salary expected in line with industry standards in SaaS companies.

Benefits:

• 25 days of holidays
• Private healthcare membership
• Pension plan
• Meal vouchers
• Parental leave

Working Hours: 40 hours per week with potential for flexible hours.

ASSUMPTION: Compensation likely includes performance-based bonuses typical for product marketing roles.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: Not specified

Company Description:

• Offers a powerful work management platform
• Facilitates project management and team collaboration
• Strong emphasis on innovation and security in workflows

Company Specialties:

• Project management
• Team collaboration
• Gantt charts and productivity software

Company Website: https://www.wrike.com/

ASSUMPTION: Given the company's emphasis on innovation, it's likely they embrace new technologies and ideas.

📊 Role Analysis

Career Level: Senior role requiring significant experience

Reporting Structure: Likely reports to the head of product marketing or similar executive role

Work Arrangement: Hybrid work mode, offering flexibility between office and remote work

Growth Opportunities:

• Potential to lead product marketing initiatives
• Access to a large network of industry professionals
• Opportunities for professional development in a dynamic environment

ASSUMPTION: The role offers chances to work on high-profile projects impacting the company's market position.

🌍 Location & Work Environment

Office Type: Modern office with collaborative spaces

Office Location(s): Prague, Praha

Geographic Context:

• Prague is a vibrant city with a rich cultural scene
• Strong tech industry presence
• Cost of living is moderate compared to other European capitals

Work Schedule: Full-time with some flexibility in working hours

ASSUMPTION: The collaborative work environment suggests a supportive culture conducive to innovation.

💼 Interview & Application Insights

Typical Process:

• Initial screening interview
• Technical and skill assessment
• Final interview with senior management

Key Assessment Areas:

• Fit with company culture and values
• Subject matter expertise in product marketing
• Problem-solving capabilities

Application Tips:

• Highlight experience in SaaS environments
• Demonstrate a strong understanding of market trends
• Showcase innovative project management skills

ATS Keywords: Product Marketing, SaaS, Go-to-Market, Strategy

ASSUMPTION: The competitive process may involve a thorough evaluation of past project successes.

🛠️ Tools & Technologies

• SaaS platforms
• Analytics tools
• Content management systems

ASSUMPTION: Familiarity with leading marketing automation tools will be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Collaborative spirit
• Commitment to innovation

Work Style:

• Team-oriented approach
• Proactive and self-driven
• Adaptable to change and open to feedback

Self-Assessment Questions:

• Do I thrive in a fast-paced, innovative environment?
• Can I effectively collaborate with diverse teams?
• Am I comfortable experimenting with new marketing tactics?

ASSUMPTION: Cultural fit is likely emphasized during the hiring process to ensure alignment with long-term goals.

⚠️ Potential Challenges

• Keeping up with rapid market changes
• Coordinating cross-departmental projects
• Managing multiple priorities in a dynamic environment
• Continuously innovating marketing strategies

ASSUMPTION: The role requires resilience and adaptability to navigate challenges effectively.

📈 Similar Roles Comparison

• Greater emphasis on collaboration compared to traditional marketing roles
• Higher demand for technical knowledge due to the SaaS focus
• More dynamic work environment with frequent innovative projects

ASSUMPTION: Similar roles in the industry may not provide the same level of cross-departmental engagement as offered here.

📝 Sample Projects

• Launching a new SaaS product feature
• Developing integrated marketing campaigns
• Analyzing market trends to influence the product roadmap

ASSUMPTION: Projects involve significant innovation and collaboration with various stakeholders.

❓ Key Questions to Ask During Interview

• What does success look like in the first 6 months?
• How does the team handle rapidly changing market dynamics?
• What is the most significant challenge currently facing the Product Marketing team?
• How are cross-departmental efforts coordinated?
• What is the company’s approach to innovation?

ASSUMPTION: These questions help clarify expectations and enhance understanding of the role and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company website
• Prepare for a series of interviews assessing technical and cultural fit
• Highlight any experience with product launches in past roles
• Provide references that showcase relevant experience and skills
• Follow up after interviews to express continuing interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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