📌 Core Information
🔹 Job Title: Sr. Programmatic Account Strategist
🔹 Company: VIANT
🔹 Location: Los Angeles, CA
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Acting as a trusted advisor to clients in programmatic self-service media buying
- Overseeing client campaign portfolios and providing strategic recommendations
- Proactively communicating industry insights and opportunities to drive customer objectives
- Collaborating closely with sales, operations, and product management teams
- Continuously learning and staying up-to-date with the latest ad tech trends and Viant's products
ASSUMPTION: This role requires a strong understanding of programmatic advertising, ad tech, and self-serve DSPs, as well as excellent communication and problem-solving skills.
📋 Key Responsibilities
✅ Build close relationships with customers, becoming their trusted advisor in programmatic self-service media buying
✅ Become an expert in Viant Cloud and Adelphic DSP, and share that expertise with customers
✅ Proactively oversee client campaign portfolios, monitoring delivery and performance, surfacing insights, and educating customers on best practices
✅ Oversee campaign launches, continuously educating and training customers to promote trading expertise and autonomy
✅ Provide recommendations that drive delivery and performance; tenaciously troubleshoot and escalate technical issues
✅ Proactively communicate industry and Viant insights and opportunities; develop optimal strategies of media buying + data which achieve customer objectives
✅ Scope, build, and help customize advanced reports, enabling advertisers to learn more about their advertising investments
✅ Share client insights and knowledge with the rest of Viant
✅ Support and grow existing business; drive client satisfaction, top line revenue, and profit
✅ Identify ways to improve the operational effectiveness of the entire Account Management team; launch initiatives that promote scale and automation
ASSUMPTION: This role requires a high level of responsiveness, self-motivation, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 4+ years in a Programmatic, Account Management, Account Strategist, Technical Services, or Project Management role
Required Skills:
- Solid understanding of programmatic, ad tech, self-serve DSPs, SSPs, PMPs
- Deep understanding of the data/measurement ecosystem
- Outstanding troubleshooting, analytical, and problem-solving skills
- Demonstrable passion for learning new technologies
- Outstanding communication, project management, and presentation skills
- Excellent organizational skills; process-oriented, yet entrepreneurial and versatile mindset
- Great energy, confidence, and passion for working in a fast-growing technology company
Preferred Skills:
- Experience in Internet technologies such as HTML, SQL, JavaScript
- Quantitatively-oriented degree
ASSUMPTION: Candidates with experience in programmatic advertising and a strong understanding of ad tech will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $99,000 - $110,000 per year
Benefits:
- Competitive salary and bonuses
- Paid benefits for employees: Medical, Dental, Vision, LTD, Life insurance/AD&D
- Paid parental leave
- 401k
- Summer “Work from Anywhere” Fridays
- Wellness programs
- Employee discounts
- Fully stocked kitchen
- Casual office atmosphere
- Commuter benefits program
- Ongoing education and training
- Company-sponsored events and team-building experiences
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Viant operates in the advertising services industry, focusing on AI-powered programmatic advertising and omnichannel marketing solutions.
Company Size: Viant has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Viant was founded in 2006 and has since grown to become a leader in AI-powered programmatic advertising.
Company Description:
- Viant is dedicated to driving innovation in digital marketing through its AI-powered programmatic advertising platform
- The company offers an omnichannel platform built for CTV, allowing marketers to plan, execute, and measure campaigns with unmatched precision and efficiency
- Viant's recent achievements include being awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification, and the Business Intelligence Group’s AI Excellence Award
Company Specialties:
- AI-powered programmatic advertising
- Omnichannel marketing solutions
- Data-driven insights and analytics
- Ad tech and demand-side platform (DSP) expertise
Company Website: viantinc.com
ASSUMPTION: Viant's focus on AI and data-driven insights sets it apart in the advertising services industry, providing opportunities for innovative and strategic thinking in this role.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in programmatic advertising and account management.
Reporting Structure: The Sr. Programmatic Account Strategist will report directly to the Director of Account Management and work closely with sales, operations, and product management teams.
Work Arrangement: This is an on-site role, with the primary office location in Los Angeles, CA. However, Viant offers Summer “Work from Anywhere” Fridays as a benefit.
Growth Opportunities:
- Advancement to a leadership or management role within the Account Management team
- Expanding expertise in AI-powered programmatic advertising and data-driven insights
- Potential opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop expertise in AI-powered programmatic advertising and advance to leadership positions.
🌍 Location & Work Environment
Office Type: Viant's office is a casual, collaborative workspace with a fully stocked kitchen and employee discounts for various services.
Office Location(s): 6100 Center Dr, Suite 850, Los Angeles, CA 90045
Geographic Context:
- Los Angeles is a major metropolitan area with a diverse range of cultural, entertainment, and recreational opportunities
- The office is located in the Westside region of Los Angeles, near several popular neighborhoods and attractions
- The area offers a mix of urban and suburban living options, with easy access to public transportation
Work Schedule: Full-time, with standard business hours and the occasional need for flexibility to accommodate client needs.
ASSUMPTION: The office environment at Viant is designed to foster collaboration and creativity, with a focus on employee engagement and well-being.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and potential team members
- Final interview with the Director of Account Management
Key Assessment Areas:
- Technical expertise in programmatic advertising and ad tech
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Viant's values
Application Tips:
- Highlight relevant experience and achievements in programmatic advertising and account management
- Tailor your resume and cover letter to emphasize your understanding of Viant's products and services
- Prepare examples of your ability to educate and train clients on programmatic self-service media buying
ATS Keywords: Programmatic advertising, ad tech, self-serve DSP, account management, client education, campaign optimization, data analysis, media buying
ASSUMPTION: The interview process at Viant is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Viant Cloud and Adelphic DSP
- Programmatic demand-side platform (DSP) technologies
- Data analysis and visualization tools
- Project management and collaboration software
ASSUMPTION: Familiarity with Viant's products and other industry-standard ad tech tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Viant is committed to driving innovation in digital marketing through AI-powered programmatic advertising
- Collaboration: The company fosters a collaborative work environment, with a focus on teamwork and cross-functional collaboration
- Excellence: Viant strives for excellence in all aspects of its business, from product development to client service
Work Style:
- Fast-paced and dynamic, with a focus on continuous learning and improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making
Self-Assessment Questions:
- Do you have a strong passion for learning new technologies and staying up-to-date with the latest ad tech trends?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you have excellent communication and presentation skills, with the ability to educate and train clients on complex topics?
ASSUMPTION: Viant's culture is characterized by innovation, collaboration, and a strong focus on excellence, with a dynamic and fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple client relationships and campaign portfolios simultaneously
- Keeping up with the rapidly evolving ad tech landscape and industry trends
- Balancing client education and training with day-to-day campaign management and optimization
- Working with clients who have varying levels of programmatic advertising expertise
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to prioritize and manage multiple tasks effectively.
📈 Similar Roles Comparison
- Compared to other account management roles in programmatic advertising, this role places a stronger emphasis on technical expertise and client education
- Unlike other roles in the industry, this position requires a deep understanding of both ad tech and data-driven insights
- Career progression in this role may involve advancing to a leadership or management position within the Account Management team
ASSUMPTION: This role offers unique opportunities for growth and development in the field of AI-powered programmatic advertising.
📝 Sample Projects
- Developing and delivering a comprehensive training program for a new client on Viant's self-serve DSP
- Analyzing campaign performance data to identify trends and optimize media buying strategies
- Collaborating with the product management team to gather client feedback and inform product development
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from client education and training to data analysis and product development.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Viant support the professional development and growth of its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does Viant measure the success of its Account Management team, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for collaboration and knowledge-sharing with other teams within Viant?
ASSUMPTION: These interview questions are designed to provide insight into the role's challenges, opportunities, and the company's approach to employee development and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and understanding of Viant's products and services
- Prepare examples of your ability to educate and train clients on programmatic self-service media buying
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
