Sr. Public Relations Manager

📌 Core Information 🔹 Job Title: Senior Public Relations Manager 🔹 Company: DAP 🔹 Location: Baltimore, Maryland, United States 🔹 Job Type: Full time 🔹 Category: Manufacturing 🔹 Date Posted: May 16, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and executing innovative communication strategies aligned with business goals - Managing media relations and building strong relationships with media professionals - Crafting compelling content and ensuring successful integration with broader marketing plans - Monitoring media coverage and generating performance reports to refine strategies ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to build valuable relationships. Familiarity with the construction or consumer products industry is preferred but not required. 📋 Key Responsibilities ✅ Develop and execute PR strategies that align with the company's business goals and objectives, including defining target audiences, creating impactful key messages, and choosing appropriate communication channels ✅ Collaborate with product and brand marketing teams to ensure PR efforts seamlessly integrate with comprehensive marketing communication plans ✅ Research and propose creative and innovative approaches to engaging a diverse audience, including both construction professionals and DIY enthusiasts ✅ Establish and nurture relationships with journalists, editors, influencers, and thought leaders to enhance the brand's reputation through strategic media placements ✅ Craft compelling content and messaging for both internal and external audiences, including press releases, talking points, speeches, pitches, and other communication materials ✅ Monitor media coverage, evaluate PR performance, and generate quarterly detailed reports to measure effectiveness and refine strategies ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work effectively in a dynamic, fast-paced environment. 🎯 Required Qualifications Education: - A bachelor’s degree in communications, Public Relations, Journalism, Marketing, or a related field is required Experience: - A minimum of 4-6 years of experience in public relations, consumer communications, or agency roles is preferred Required Skills: - Proficiency in Microsoft Office Suite and relevant project management and media tracking software - Strong organizational and time management skills - Strategic vision and the ability to analyze media landscapes and adjust strategies accordingly - Relationship-building skills and the ability to foster connections with media outlets and key stakeholders - Media event management skills, including recognizing event opportunities, creating detailed event plans, and overseeing event logistics efficiently alongside the brand marketing team Preferred Skills: - Familiarity with the construction industry and consumer products - Experience in the Consumer Goods or Construction industry ASSUMPTION: While industry-specific experience is preferred, the company is open to candidates from related fields who can demonstrate transferable skills and a strong understanding of the industry. 💰 Compensation & Benefits Salary Range: $90,000 to $110,000 per year Benefits: - Medical, Dental, and Vision Insurance - Company Provided Life Insurance - Paid Time Off (PTO) - Company-paid short-term and long-term disability - 401(k) plans - Employer-funded pension plan - Tuition Reimbursement Working Hours: Full-time, typically 40 hours per week, with flexibility for media events and deadlines ASSUMPTION: The salary range provided is based on industry standards for a Senior Public Relations Manager role in the Baltimore, Maryland area, with consideration for the required experience level. 📌 Applicant Insights 🔍 Company Context Industry: DAP operates in the manufacturing industry, specifically focusing on home repair and construction products. The market is competitive, with a strong emphasis on innovation and customer satisfaction. Company Size: DAP is a mid-sized company with 501-1,000 employees, providing a collaborative and rewarding work environment that empowers associates to succeed. Founded: DAP was founded in 1865 and has since grown to become a market-leading manufacturer, innovator, and marketer of home repair and construction products. Company Description: - DAP is part of RPM International Inc., a multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials, and related services - You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets ranging from home centers and mass merchandisers to local hardware, pro contractor channels, and paint stores - DAP's eight manufacturing and distribution facilities in the United States and Canada service North America and the world Company Specialties: - Caulks - Sealants - Spray foam insulation - Adhesives - Patch and repair products - Consumer goods and manufacturing Company Website: https://dap.com ASSUMPTION: DAP's extensive product range and global reach provide ample opportunities for growth and exposure in the home repair and construction industry. 📊 Role Analysis Career Level: This role is a senior-level position, offering the opportunity to lead PR strategies and manage media relations for a well-established company in the manufacturing industry. Reporting Structure: The Senior Public Relations Manager will report directly to the Marketing Director and work closely with the product and brand marketing teams. Work Arrangement: This role is on-site, with the primary office location in Baltimore, Maryland. Occasional travel may be required for media events and industry conferences. Growth Opportunities: - Opportunities to shape and refine PR strategies based on performance reports and industry trends - Potential to expand the role's scope and influence as the company grows and evolves - Possibility to mentor junior team members and contribute to their professional development ASSUMPTION: DAP's commitment to supporting associates in continuous professional growth and collaboration on career advancement steps presents numerous opportunities for career progression. 🌍 Location & Work Environment Office Type: DAP's office is a professional, collaborative workspace designed to foster creativity and productivity. Office Location(s): - 2400 Boston Street, Suite 200, Baltimore, MD 21224, US - 4630 North Point Blvd., Baltimore, MD 21219, US Geographic Context: - Baltimore, Maryland, is a vibrant city with a rich history and a diverse population, offering a mix of urban and suburban living options - The city is home to numerous cultural attractions, sports teams, and outdoor recreation opportunities, providing ample opportunities for work-life balance Work Schedule: Full-time, typically 40 hours per week, with flexibility for media events and deadlines ASSUMPTION: DAP's Baltimore office location provides easy access to major highways and public transportation, making it convenient for employees to commute from various parts of the city and surrounding areas. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link 2. Phone or video screening with the HR department to assess qualifications and cultural fit 3. In-person or virtual interview with the Marketing Director and other relevant stakeholders to discuss the role's responsibilities, required skills, and company culture 4. Final interview with the CEO or another senior executive to discuss the role's fit within the organization's broader goals and strategies Key Assessment Areas: - Strategic thinking and planning skills - Media relations and content creation abilities - Ability to work effectively in a dynamic, fast-paced environment - Cultural fit and alignment with DAP's values and work style Application Tips: - Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in public relations, media relations, and content creation - Be prepared to discuss your understanding of the construction or consumer products industry and how your background and skills make you a strong fit for this role - Research DAP's products, market position, and recent media coverage to demonstrate your familiarity with the company and its industry ATS Keywords: Public Relations, Media Relations, Content Creation, Strategic Planning, Organizational Skills, Analytical Skills, Relationship Building, Event Management, Leadership, Communication Skills, Project Management, Attention to Detail, Teamwork, Integrity, Creativity, Learning Agility ASSUMPTION: DAP's application process is designed to assess candidates' qualifications, cultural fit, and alignment with the company's values and work style. Applicants should be prepared to demonstrate their strategic thinking, media relations, and content creation skills throughout the interview process. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Project management and media tracking software (e.g., Asana, Trello, Muck Rack, or similar tools) - CRM software (e.g., Salesforce, HubSpot, or similar tools) ASSUMPTION: Proficiency in Microsoft Office Suite and relevant project management and media tracking software is essential for this role. Familiarity with CRM software is a plus but not required. 👔 Cultural Fit Considerations Company Values: - Innovation: DAP values creativity, continuous learning, and the ability to adapt to changing market trends and customer needs - Quality: DAP is committed to producing high-quality products and delivering exceptional customer service - Integrity: DAP upholds the highest ethical standards in all aspects of its business operations - Teamwork: DAP fosters a collaborative work environment that encourages open communication, active listening, and mutual respect Work Style: - DAP's work style is fast-paced, dynamic, and focused on delivering results - The company values employees who are proactive, self-motivated, and able to manage multiple time-sensitive projects effectively - DAP encourages a culture of continuous improvement, with a strong emphasis on learning and growth opportunities Self-Assessment Questions: 1. How do your personal values align with DAP's company values, particularly in terms of innovation, quality, integrity, and teamwork? 2. How do you approach managing multiple time-sensitive projects, and how do you ensure that you meet deadlines and maintain a high level of quality in your work? 3. How do you stay informed about industry trends and adapt your strategies to capitalize on emerging opportunities? ASSUMPTION: DAP's company values and work style are designed to foster a collaborative and rewarding work environment that empowers associates to succeed. Applicants should be prepared to demonstrate their alignment with DAP's values and work style throughout the interview process. ⚠️ Potential Challenges 1. Managing multiple time-sensitive projects and deadlines in a dynamic, fast-paced work environment 2. Building and maintaining strong relationships with media professionals, influencers, and thought leaders in a competitive market 3. Adapting to changing market trends and customer needs, requiring continuous learning and innovation 4. Balancing the demands of media events and industry conferences with day-to-day responsibilities and deadlines ASSUMPTION: DAP's Senior Public Relations Manager role presents numerous opportunities for growth and exposure in the home repair and construction industry. However, the role also comes with its unique set of challenges, requiring strong organizational skills, strategic vision, and the ability to work effectively in a dynamic, fast-paced environment. 📈 Similar Roles Comparison 1. Senior Public Relations Manager vs. Public Relations Manager: The Senior Public Relations Manager role at DAP offers more strategic responsibilities, a broader scope of influence, and the opportunity to lead a team. In contrast, the Public Relations Manager role may focus more on day-to-day tactical execution and report directly to the Senior Public Relations Manager. 2. Industry-specific context: DAP's Senior Public Relations Manager role is focused on the home repair and construction industry, requiring a strong understanding of the market, target audiences, and relevant media outlets. Comparable roles in other industries may have different target audiences, media landscapes, and strategic priorities. 3. Career path comparison: The Senior Public Relations Manager role at DAP is a senior-level position that offers the opportunity to lead PR strategies and manage media relations. Progression from this role may involve taking on additional responsibilities, such as overseeing a team or transitioning into a more strategic or executive-level role within the organization or the broader industry. ASSUMPTION: DAP's Senior Public Relations Manager role offers a unique combination of strategic responsibilities, industry-specific context, and career growth opportunities. Applicants should be prepared to demonstrate their strategic thinking, media relations, and content creation skills, as well as their understanding of the home repair and construction industry and its target audiences. 📝 Sample Projects 1. Developing and executing a comprehensive PR strategy for the launch of a new product line, including defining target audiences, creating impactful key messages, and selecting appropriate communication channels 2. Building and maintaining strong relationships with media professionals, influencers, and thought leaders in the home repair and construction industry to secure valuable media opportunities and enhance the brand's reputation 3. Crafting compelling content and messaging for a press release announcing a significant company milestone or achievement, ensuring alignment with the company's brand voice and values ASSUMPTION: DAP's Senior Public Relations Manager role offers a wide range of projects and initiatives, requiring strong organizational skills, strategic vision, and the ability to work effectively in a dynamic, fast-paced environment. ❓ Key Questions to Ask During Interview 1. Can you describe the team structure and dynamics within the marketing department, and how the Senior Public Relations Manager role fits within that structure? 2. How does DAP support the professional growth and development of its employees, particularly in the marketing and communications functions? 3. What are the most significant challenges facing the home repair and construction industry, and how does DAP differentiate itself from competitors in this market? 4. How does DAP approach integrating PR strategies with broader marketing communication plans, and what opportunities exist for collaboration and innovation in this area? 5. What are the key performance indicators (KPIs) used to measure the success of PR campaigns and initiatives at DAP, and how are these KPIs tracked and reported on? ASSUMPTION: Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role, the industry, and the company's strategic priorities. This will help them better understand the expectations and requirements of the role and assess their fit within the organization. 📌 Next Steps for Applicants To apply for this position: - Submit your application through the provided link: https://hcwx.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_20/job/11303 - Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in public relations, media relations, and content creation - Prepare a portfolio or examples of your work, demonstrating your ability to develop and execute strategic PR campaigns, manage media relations, and craft compelling content - Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.