📌 Core Information
🔹 Job Title: Senior Public Relations Manager
🔹 Company: Tremco CPG Inc.
🔹 Location: Baltimore, Maryland, United States
🔹 Job Type: Full time
🔹 Category: Public Relations
🔹 Date Posted: 2025-05-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative communication strategies aligned with business goals
- Cultivating strong relationships with media professionals and crafting compelling content
- Managing media relations and ensuring successful integration with broader marketing plans
- Spearheading communication plans for new product innovations and generating performance reports
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to build valuable relationships. Experience in the construction or consumer products industry is preferred but not required.
📋 Key Responsibilities
✅ Develop and execute PR strategies that align with business goals, including defining target audiences, creating key messages, and choosing appropriate communication channels
✅ Collaborate with product and brand marketing teams to integrate PR efforts with comprehensive marketing communication plans
✅ Research and propose creative approaches to engaging diverse audiences, including construction professionals and DIY enthusiasts
✅ Establish and nurture relationships with journalists, editors, influencers, and thought leaders to enhance the brand's reputation through strategic media placements
✅ Craft compelling content and messaging for both internal and external audiences, including press releases, talking points, speeches, pitches, and other communication materials
✅ Monitor media coverage, evaluate PR performance, and generate quarterly detailed reports to measure effectiveness and refine strategies
ASSUMPTION: This role involves managing multiple time-sensitive projects effectively, requiring exceptional organizational and time management skills.
🎯 Required Qualifications
Education: A bachelor’s degree in communications, Public Relations, Journalism, Marketing, or a related field is required.
Experience: A minimum of 4-6 years of experience in public relations, consumer communications, or agency roles is preferred.
Required Skills:
- Organizational excellence and exceptional time management skills
- Industry knowledge (preferred) in the construction or consumer products industry
- Strategic vision and the ability to analyze media landscapes and adjust strategies accordingly
- Relationship-building skills to foster and strengthen connections with media outlets and key stakeholders
- Media event management skills, including recognizing event opportunities, creating detailed event plans, and overseeing event logistics
Preferred Skills:
- Proficiency in Microsoft Office Suite and relevant project management and media tracking software
- Experience in the Consumer Goods or Construction industry
ASSUMPTION: Proficiency in Microsoft Office Suite and relevant project management and media tracking software is essential for this role.
💰 Compensation & Benefits
Salary Range: $90,000 to $110,000 per year. This range is based on industry standards for a Senior Public Relations Manager role, considering the required experience level and location in Baltimore, Maryland.
Benefits:
- Medical, Dental, and Vision Insurance
- Company Provided Life Insurance
- Paid Time Off (PTO)
- Company-paid Short-term and Long-term Disability
- 401(k) plans
- Employer-funded Pension Plan
- Tuition Reimbursement
Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Tremco CPG Inc. operates in the Construction industry, focusing on manufacturing, innovating, and marketing home repair and construction products.
Company Size: Tremco CPG Inc. has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Tremco CPG Inc. was founded in 1928 and has since grown to become a market-leading manufacturer and innovator in its industry.
Company Description:
- Tremco CPG Inc. is a market-leading manufacturer, innovator, and marketer of home repair and construction products, including caulks, sealants, spray foam insulation, adhesives, and patch and repair products.
- The company is part of RPM International Inc., a multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials, and related services.
- Tremco CPG Inc. products are available in 60,000 retail outlets, ranging from home centers and mass merchandisers to local hardware, pro contractor channels, and paint stores.
Company Specialties:
- Construction
- Sealants
- Waterproofing
- Maintenance
- Concrete
- Roofing
- Roofing Services
- Building Maintenance
- Weatherproofing
- Chemicals
- Manufacturing
- Glazings
- Gaskets
- Admixtures
- Fire Stopping
- Grouts
- and Mortars
Company Website: https://www.tremcocpg.com
ASSUMPTION: Tremco CPG Inc. is a well-established company with a strong presence in the construction industry, offering a comprehensive benefits package and opportunities for professional growth.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in public relations and communication strategies.
Reporting Structure: The Senior Public Relations Manager will report directly to the Director of Marketing or a similar role within the organization.
Work Arrangement: This is an on-site position, requiring regular presence at the company's headquarters in Beachwood, Ohio, or the Baltimore, Maryland office.
Growth Opportunities:
- Advancement to a Director or Vice President of Public Relations role within the organization
- Expansion of responsibilities to include additional regions or product lines
- Opportunities to mentor and develop junior team members
ASSUMPTION: Tremco CPG Inc. offers growth opportunities for employees who demonstrate strong performance and leadership skills.
🌍 Location & Work Environment
Office Type: Tremco CPG Inc. operates a professional office environment, with modern facilities and collaborative workspaces.
Office Location(s): The company has offices in Beachwood, Ohio, and Baltimore, Maryland. The specific office location for this role is in Baltimore, Maryland.
Geographic Context:
- Baltimore, Maryland, is a major city in the Mid-Atlantic region of the United States, offering a diverse cultural scene, historical landmarks, and a vibrant arts community.
- The city is home to numerous Fortune 500 companies and has a strong economy driven by industries such as healthcare, biotechnology, and education.
- Baltimore has a humid subtropical climate, with mild winters and warm, humid summers.
Work Schedule: The standard work schedule for this role is Monday through Friday, 9:00 AM to 5:00 PM, with occasional overtime as needed.
ASSUMPTION: The work environment at Tremco CPG Inc. is professional and collaborative, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Director of Marketing or a similar role
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and communication skills
- Media relations experience and contacts
- Creativity and innovation in developing communication strategies
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the construction or consumer products industry and the company's products
- Prepare examples of successful PR campaigns or projects you have led in the past
ATS Keywords: Public Relations, Communication Strategy, Media Relations, Content Creation, Performance Analysis, Construction Industry, Consumer Products
ASSUMPTION: The application process for this role may take several weeks, depending on the number of candidates and the company's hiring timeline.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, or Microsoft Project)
- Media tracking and monitoring tools (e.g., Mention, Brand24, or Hootsuite)
ASSUMPTION: Proficiency in Microsoft Office Suite and relevant project management and media tracking software is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- Innovation
- Collaboration
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How have you demonstrated integrity in your previous roles, and how would you apply this value at Tremco CPG Inc.?
- Can you provide an example of a time when you successfully collaborated with a team to achieve a common goal, and how did you contribute to the team's success?
- How do you stay up-to-date with industry trends and adapt your communication strategies to align with evolving trends and opportunities?
ASSUMPTION: Tremco CPG Inc. values a strong cultural fit and looks for candidates who align with the company's core values and work style.
⚠️ Potential Challenges
- Managing multiple time-sensitive projects and deadlines effectively
- Adapting to a fast-paced and dynamic work environment
- Building and maintaining strong relationships with media professionals and key stakeholders
- Staying up-to-date with industry trends and adjusting communication strategies accordingly
ASSUMPTION: These challenges require strong organizational skills, strategic thinking, and the ability to adapt to change in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other Senior Public Relations Manager roles, this position offers a competitive salary range and a comprehensive benefits package
- Tremco CPG Inc. is a well-established company with a strong presence in the construction industry, providing opportunities for professional growth and development
- This role may offer more responsibility and autonomy than similar roles at smaller or less established organizations
ASSUMPTION: This role offers a unique opportunity to work for a market-leading company in the construction industry, with a focus on innovation and growth.
📝 Sample Projects
- Developing and executing a comprehensive communication strategy for the launch of a new product line, including media outreach, event planning, and content creation
- Managing a crisis communication plan in response to a product recall or negative media attention
- Spearheading a thought leadership campaign to position the company's executives as industry experts and influencers
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that a Senior Public Relations Manager may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the overall organization?
- How does Tremco CPG Inc. support the professional development and growth of its employees, particularly in the public relations and communication fields?
- Can you provide an example of a successful PR campaign that the company has executed in the past, and what made it particularly effective?
- How does Tremco CPG Inc. approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the most significant challenges facing the construction industry today, and how does Tremco CPG Inc. plan to address these challenges in the coming years?
ASSUMPTION: These questions will help you better understand the company's culture, values, and priorities, as well as the specific requirements and expectations of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Tremco CPG Inc. careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful PR campaigns or projects you have led in the past, demonstrating your strategic thinking, creativity, and ability to execute effective communication strategies
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
