Sr. Regional Marketing Manager (LATAM)

📌 Core Information

🔹 Job Title: Sr. Regional Marketing Manager (LATAM)

🔹 Company: Neo4j

🔹 Location: São Paulo, Brazil (Ideally based in or near São Paulo, Rio de Janeiro, Brazil OR Miami, FL. Travel will be required especially if based outside of São Paulo.)

🔹 Job Type: Full-time (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: Mid-Senior level (5-10 years of experience)

🔹 Remote Status: Hybrid (Ideally based in or near São Paulo, Rio de Janeiro, Brazil OR Miami, FL. Travel will be required especially if based outside of São Paulo.)

🚀 Job Overview

Key aspects of this role include:

• Strategic development and execution of marketing strategies for the LATAM region.
• Collaboration with various departments and the sales team to drive business success.
• Event coordination and management for LATAM-specific events and demand generation programs.
• Channel partnership and sales development partnership to expand engagement with regional channel partners and ensure timely follow-up on leads.
• Fluency in both Brazilian Portuguese and English, with proficiency in Spanish considered a plus.

ASSUMPTION: This role requires a strategic and results-oriented marketing professional with a proven track record in developing and executing pipeline-generation programs, digital initiatives, and events. The ideal candidate will have experience working in a fast-paced environment and be comfortable with travel requirements.

📋 Key Responsibilities

✅ Formulate and execute the comprehensive marketing strategy for the LATAM region, incorporating digital marketing, partnerships, public relations, account-based marketing (ABM), and event initiatives aimed at generating leads, opportunities, and deals.

✅ Lead the execution and optimization of the marketing mix to meet key performance indicators (KPIs), including Marketing Qualified Leads (MQLs) and Sales Accepted Opportunities (SAOs). Continuously evaluate and report on the effectiveness of marketing programs to enhance execution, efficiency, and overall results.

✅ Work collaboratively across all marketing functions to design and implement effective lead generation programs, encompassing digital initiatives, corporate events, and webinars.

✅ Define and implement LATAM-specific events and demand generation programs, including owned events, roadshows, workshops, and participation in third-party conferences. This includes audience segmentation, registration management, promotion, lead handling, and outcome tracking.

✅ Cultivate and expand engagement with regional channel partners (GCP and AWS) through joint marketing initiatives.

✅ Work closely with Sales Development teams to gather feedback, ensuring timely and effective follow-up on leads.

✅ Effectively communicate marketing strategies, value propositions, positioning, and messaging to the LATAM sales team, ensuring they are equipped with the latest, most compelling content for effective sales cycles.

✅ Assist in facilitating customer and press participation in local activities, including press releases, case studies, event presentations, and industry awards.

ASSUMPTION: The Senior Regional Marketing Manager will be responsible for driving revenue growth in the LATAM region by developing and executing high-impact marketing strategies and demand generation programs. This role requires strong collaboration with various departments, including corporate marketing, digital, developer relations, communications (PR), and product marketing, to drive business success.

🎯 Required Qualifications

Education: Bachelor’s degree required; MBA preferred.

Experience: 7+ years in Regional Marketing, with a proven track record in developing and executing pipeline-generation programs, digital initiatives, and events. Experience with Account-Based Marketing (ABM) is a plus.

Required Skills:

• Fluency in Brazilian Portuguese and English; proficiency in Spanish is considered a plus.
• Strong demand generation expertise, analytical abilities, and problem-solving skills.
• Proven experience in event planning, execution, and post-event analysis.
• Exceptional communication and influencing skills, effective at all organizational levels.
• Ability to work autonomously and collaboratively, partnering with internal teams and external vendors to meet goals.
• Goal-oriented self-starter with a proactive, independent work style who thrives in a fast-paced environment.
• Strong project management skills, with the ability to lead projects from concept to completion.
• Strategic thinker with the ability to work at both the tactical and strategic levels, including effective budget management and ROI optimization.
• Advanced knowledge of Marketo, Tableau, and Salesforce.

Preferred Skills:

• Experience with PR and thought leadership strategies for regional growth.

ASSUMPTION: The ideal candidate will have a proven track record in developing and executing pipeline-generation programs, digital initiatives, and events. Experience with Account-Based Marketing (ABM) is a plus. Fluency in Brazilian Portuguese and English is required, with proficiency in Spanish considered a plus.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (Based on industry standards for a Senior Regional Marketing Manager with 7+ years of experience in the LATAM region.)

Benefits:

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Generous time off and paid holidays.
• Employee stock purchase plan.
• Professional development opportunities.
• Flexible work arrangements and remote work options.

Working Hours: Full-time (Hybrid)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Regional Marketing Manager with 7+ years of experience in the LATAM region. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: Medium (501-1,000 employees)

Founded: 2007

Company Description:

• Neo4j is the leader in Graph Database & Analytics, helping organizations uncover hidden patterns and relationships across billions of data connections deeply, easily, and quickly.
• Customers use Neo4j to gain a deeper understanding of their business and reveal new ways of solving their most pressing problems with Neo4j’s full graph stack and a vibrant community of developers, data scientists, and architects across hundreds of Fortune 500 companies.

Company Specialties:

• Graph Database
• NoSQL Database
• Native Graph Technology
• Graph Platform
• Graph Analytics
• Cypher
• Database
• Knowledge Graph
• Graph Visualization
• Graph Algorithms
• Fraud Detection
• Data Lineage
• Graph Technology
• GenAI
• and graph data science

Company Website: neo4j.com

ASSUMPTION: Neo4j is a well-established company in the graph database and analytics industry, with a strong reputation and a significant customer base. The company is known for its innovative technology, strong community, and commitment to helping organizations uncover hidden patterns and relationships in their data.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Senior Regional Marketing Manager will report directly to the VP of Americas Marketing.

Work Arrangement: Hybrid (Ideally based in or near São Paulo, Rio de Janeiro, Brazil OR Miami, FL. Travel will be required especially if based outside of São Paulo.)

Growth Opportunities:

• As Neo4j continues to expand its presence in the LATAM region, there will be opportunities for the Senior Regional Marketing Manager to grow within the organization and take on more responsibilities as the company's success in the region increases.

ASSUMPTION: The Senior Regional Marketing Manager role offers a unique opportunity to drive revenue growth in the LATAM region and make a significant impact on the company's overall success. As Neo4j continues to expand its presence in the region, there will be opportunities for the Senior Regional Marketing Manager to grow within the organization and take on more responsibilities.

🌍 Location & Work Environment

Office Type: Hybrid (Ideally based in or near São Paulo, Rio de Janeiro, Brazil OR Miami, FL. Travel will be required especially if based outside of São Paulo.)

Office Location(s): São Paulo, Brazil (Ideally based in or near São Paulo, Rio de Janeiro, Brazil OR Miami, FL. Travel will be required especially if based outside of São Paulo.)

Geographic Context:

• São Paulo, Brazil: The largest city in Brazil and the Americas, with a population of over 22 million people. It is a major financial, commercial, and cultural hub, with a diverse and vibrant business ecosystem.
• Rio de Janeiro, Brazil: The second-largest city in Brazil, with a population of over 6.5 million people. Known for its beautiful beaches, vibrant culture, and rich history, Rio de Janeiro is a major tourist destination and a significant economic center.
• Miami, FL, United States: A major city in the southeastern United States, with a population of over 460,000 people. Miami is a global hub for finance, commerce, culture, arts, and international trade. It is also a popular tourist destination, known for its beaches, nightlife, and diverse communities.

Work Schedule: Full-time (Hybrid)

ASSUMPTION: The Senior Regional Marketing Manager role may require travel, especially if based outside of São Paulo. The ideal candidate will be comfortable with travel requirements and able to work effectively in a hybrid work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager.
• In-depth behavioral and situational interviews with the hiring manager and other team members.
• Case study or project presentation to assess the candidate's strategic thinking and problem-solving skills.
• Final interview with the VP of Americas Marketing.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Communication and influencing skills.
• Collaboration and teamwork skills.
• Cultural fit and alignment with Neo4j's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with pipeline-generation programs, digital initiatives, and events, as well as your proficiency in Brazilian Portuguese, English, and Spanish (if applicable).
• Research Neo4j's company culture and values, and be ready to discuss how your personal values align with the company's.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment.

ATS Keywords: Regional Marketing, Pipeline Generation, Demand Generation, Digital Initiatives, Event Planning, ABM, PR, Marketing Strategy, Marketing Mix, KPIs, MQLs, SAOs, Collaboration, Teamwork, Strategic Thinking, Problem-Solving, Brazilian Portuguese, English, Spanish

ASSUMPTION: The interview process for the Senior Regional Marketing Manager role will focus on assessing the candidate's strategic thinking, problem-solving skills, communication and influencing skills, collaboration and teamwork skills, and cultural fit with Neo4j's values. The ideal candidate will have a proven track record in developing and executing pipeline-generation programs, digital initiatives, and events, with fluency in Brazilian Portuguese and English, and proficiency in Spanish (if applicable).

🛠 Cultural Fit Considerations

Company Values:

• We value relationships and focus on user success.
• We thrive in an open and inclusive culture.
• We assume positive intent in our interactions.
• We welcome intellectually honest discussions.
• We deliver on our commitments.

Work Style:

• Strategic and results-oriented.
• Collaborative and team-focused.
• Adaptable and comfortable with change.
• Goal-oriented and proactive.
• Strong project management skills.

Self-Assessment Questions:

• How do you align with Neo4j's value of relationships and focusing on user success?
• How do you contribute to an open and inclusive culture, and what does that mean to you?
• Can you provide an example of a time when you assumed positive intent in a challenging situation?
• How do you approach intellectually honest discussions, and can you share an example of a time when you engaged in such a discussion?
• How do you ensure that you deliver on your commitments, and can you share an example of a time when you went above and beyond to meet a commitment?

ASSUMPTION: The ideal candidate for the Senior Regional Marketing Manager role will demonstrate a strong alignment with Neo4j's values and work style. They will be strategic and results-oriented, collaborative and team-focused, adaptable and comfortable with change, goal-oriented and proactive, and have strong project management skills. The candidate will be able to provide specific examples of how they embody these qualities and contribute to a positive work environment.

🛠 Potential Challenges

• The Senior Regional Marketing Manager role may require travel, especially if based outside of São Paulo. The ideal candidate will be comfortable with travel requirements and able to work effectively in a hybrid work environment.
• The role involves collaborating with various departments and the sales team to drive business success. The ideal candidate will have strong communication and influencing skills and be able to work effectively with diverse stakeholders.
• The LATAM region has unique cultural and business environments that may present challenges in executing marketing strategies. The ideal candidate will have experience working in the LATAM region and be familiar with its cultural nuances and business landscape.
• The role requires a strategic and results-oriented approach to marketing. The ideal candidate will have a proven track record in developing and executing pipeline-generation programs, digital initiatives, and events, with a strong focus on driving revenue growth.

ASSUMPTION: The Senior Regional Marketing Manager role presents unique challenges that require a strategic and results-oriented approach to marketing, strong communication and influencing skills, and experience working in the LATAM region. The ideal candidate will be comfortable with travel requirements, able to work effectively in a hybrid work environment, and have a proven track record in driving revenue growth through marketing strategies and initiatives.

📈 Similar Roles Comparison

• The Senior Regional Marketing Manager role is similar to other regional marketing manager positions, but with a unique focus on driving revenue growth in the LATAM region. The ideal candidate will have experience in regional marketing and a proven track record in driving revenue growth through marketing strategies and initiatives.
• The role requires a strong understanding of the LATAM region's cultural nuances and business landscape. The ideal candidate will have experience working in the LATAM region and be familiar with its unique cultural and business environments.
• The role involves collaborating with various departments and the sales team to drive business success. The ideal candidate will have strong communication and influencing skills and be able to work effectively with diverse stakeholders.
• The role requires a strategic and results-oriented approach to marketing. The ideal candidate will have a proven track record in developing and executing pipeline-generation programs, digital initiatives, and events, with a strong focus on driving revenue growth.

ASSUMPTION: The Senior Regional Marketing Manager role is similar to other regional marketing manager positions, but with a unique focus on driving revenue growth in the LATAM region. The ideal candidate will have experience in regional marketing and a proven track record in driving revenue growth through marketing strategies and initiatives, as well as experience working in the LATAM region and familiarity with its unique cultural and business environments.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for the LATAM region, focusing on lead generation and revenue growth.
• Collaborating with various departments and the sales team to design and implement effective lead generation programs, encompassing digital initiatives, corporate events, and webinars.
• Defining and implementing LATAM-specific events and demand generation programs, including owned events, roadshows, workshops, and participation in third-party conferences.
• Cultivating and expanding engagement with regional channel partners (GCP and AWS) through joint marketing initiatives.
• Working closely with Sales Development teams to gather feedback, ensuring timely and effective follow-up on leads.

ASSUMPTION: The Senior Regional Marketing Manager role involves developing and executing marketing strategies and initiatives to drive revenue growth in the LATAM region. The ideal candidate will have experience in regional marketing and a proven track record in driving revenue growth through marketing strategies and initiatives, as well as experience working in the LATAM region and familiarity with its unique cultural and business environments.

❓ Key Questions to Ask During Interview

• Can you describe your experience working in the LATAM region and how you have adapted your marketing strategies to its unique cultural and business environments?
• How have you driven revenue growth through marketing strategies and initiatives in your previous roles, and what specific tactics have you used to achieve your goals?
• Can you provide an example of a time when you collaborated effectively with various departments and the sales team to drive business success, and what was the outcome of that collaboration?
• How do you approach measuring and optimizing the effectiveness of your marketing programs, and can you share an example of a time when you made significant improvements to a marketing initiative based on data analysis?
• How do you ensure that your marketing strategies and initiatives align with the overall business objectives and contribute to the company's overall success?

ASSUMPTION: The Senior Regional Marketing Manager role requires a strategic and results-oriented approach to marketing, strong communication and influencing skills, and experience working in the LATAM region. The ideal candidate will be able to provide specific examples of how they have driven revenue growth through marketing strategies and initiatives, collaborated effectively with various departments and the sales team, and measured and optimized the effectiveness of their marketing programs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://boards.greenhouse.io/neo4j/jobs/4565411006
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience in regional marketing, pipeline-generation programs, digital initiatives, and events, as well as your proficiency in Brazilian Portuguese, English, and Spanish (if applicable).
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment.
• Research Neo4j's company culture and values, and be ready to discuss how your personal values align with the company's.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.