Sr. Regional Social Media Manager

📌 Core Information

🔹 Job Title: Sr. Regional Social Media Manager

🔹 Company: DiDi Global

🔹 Location: Mexico City, Mexico

🔹 Job Type: Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive social media strategy to increase brand awareness and drive engagement
• Collaborating with marketing teams to integrate social media into overall marketing campaigns and initiatives
• Monitoring and analyzing social media metrics and insights to optimize performance and make data-driven decisions
• Staying up-to-date with the latest trends and best practices in social media marketing
• Managing stakeholders and external agencies to enhance DiDi's social media presence

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of various social media platforms and metrics. The ideal candidate will be passionate about social media and have a proven track record in managing social media accounts for a brand or company.

📋 Key Responsibilities

✅ Developing and implementing a comprehensive social media strategy to increase brand awareness and drive engagement

✅ Creating and curating engaging content for various social media platforms, focusing on TikTok but recommending any other platforms that meet our needs

✅ Collaborating with the Marketing team to integrate social media into overall marketing campaigns and initiatives

✅ Constant monitoring of conversation and real-time opportunities for each market

✅ Analyzing social media metrics and insights to optimize performance and make data-driven decisions along with the Creative and Media teams

✅ Staying up-to-date with the latest trends and best practices in social media marketing and incorporating them into our strategy

✅ Monitoring and reporting on competitor activity and industry trends

✅ Helping the team enhance crisis manuals

✅ Working with CAT teams to define and enhance current customer management process

✅ Stakeholder management, build trust and connection with our different Business Units (Food, Rides, MasterBrand and Travel)

✅ Helping DiDi's Marketing team become SoMe experts, and integrate this critical element to our annual plan, campaigns and always on

✅ Challenging our current understanding and execution of the SoMe strategy, help us become the most relevant brand in the industry within SoMe

ASSUMPTION: This role requires a strong strategic understanding and knowledge, as well as the ability to guide internal and creative teams, understand the Brand and our guidelines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience managing social media accounts for a brand or company (Client Services, Account Management)

Required Skills:

• Strong stakeholder management (MKT Directors, CMO, Creative VP, Creative Head, external agencies)
• Strong written and verbal communication skills
• Strategic understanding and knowledge
• Hability to guide internal and creative teams, understand the Brand and our guidelines
• Proficiency in social media management tools and analytics platforms
• Excellent organizational and time management skills with the ability to multitask and prioritize
• Strong analytical skills and the ability to interpret data and metrics
• A passion for social media and staying ahead of the curve in the digital landscape
• Soft skills that will help him/her/they collaborate with Marketing teams and all its stakeholders

Preferred Skills:

• Experience in the transportation or mobility industry
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, experience in the transportation or mobility industry and fluency in Spanish may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Sr. Social Media Manager role in Mexico City, the estimated salary range is MXN 100,000 - 150,000 per month.

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on DiDi services
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, with flexible hours and the possibility of working remotely one or two days a week.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: DiDi Global is a leading mobility technology platform that offers a wide range of app-based services across Asia Pacific, Latin America, and other global markets, including ride hailing, taxi hailing, designated driving, hitch and other forms of shared mobility as well as certain energy and vehicle services, food delivery, and intra-city freight services.

Company Size: DiDi Global has over 10,000 employees worldwide, making it a large organization with significant resources and opportunities for growth.

Founded: DiDi Global was founded in 2012 and has since grown to become one of the world's leading mobility technology platforms.

Company Description:

• DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities.
• It is committed to collaborating with policymakers, the taxi industry, the automobile industry, and the communities to solve the world’s transportation, environmental, and employment challenges through the use of AI technology and localized smart transportation innovations.
• DiDi strives to create better life experiences and greater social value, by building a safe, inclusive, and sustainable transportation and local services ecosystem for cities of the future.

Company Specialties:

• Mobility technology
• Transportation services
• Food delivery
• Intra-city freight services

Company Website: didiglobal.com

ASSUMPTION: DiDi Global is a fast-growing company with a strong focus on innovation and technology. It offers a dynamic work environment with opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is a senior-level position within the marketing department, reporting directly to the Marketing Director.

Reporting Structure: The Sr. Regional Social Media Manager will report directly to the Marketing Director and will be responsible for managing a team of social media specialists.

Work Arrangement: This is a hybrid role, with employees working on-site at the DiDi Global offices in Mexico City and remotely one or two days a week.

Growth Opportunities:

• As DiDi Global continues to expand, there may be opportunities for the Sr. Regional Social Media Manager to take on additional responsibilities or move into a leadership role within the marketing department.
• The company offers professional development opportunities, such as training and workshops, to help employees grow and advance in their careers.

ASSUMPTION: This role offers a unique opportunity to work for a leading mobility technology platform and contribute to its growth and success in the region.

🌍 Location & Work Environment

Office Type: DiDi Global's offices are modern, collaborative workspaces designed to foster creativity and innovation.

Office Location(s): Mexico City, Mexico

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, with a population of over 21 million people.
• The city is known for its vibrant culture, rich history, and diverse cuisine.
• Mexico City is a major hub for business, finance, and technology in Latin America.

Work Schedule: Full-time, Monday to Friday, with flexible hours and the possibility of working remotely one or two days a week.

ASSUMPTION: Mexico City offers a dynamic and multicultural work environment, with numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the marketing director
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Analytical and data-driven decision-making skills
• Cultural fit and alignment with DiDi Global's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the transportation and mobility industry and DiDi Global's business model.
• Showcase your passion for social media and your ability to develop and implement effective strategies.

ATS Keywords: Social Media Strategy, Stakeholder Management, Content Creation, Data Analysis, Marketing Integration, Crisis Management, Team Leadership, Communication Skills, Organizational Skills, Time Management, Social Media Tools, Trend Analysis, Brand Awareness, Engagement Strategies, Customer Management, Collaboration

ASSUMPTION: DiDi Global uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in social media management tools and analytics platforms is required for this role.

👔 Cultural Fit Considerations

Company Values:

• Create customer value
• Be data-driven
• Believe in win-win collaboration
• Believe in integrity
• Always strive to do better
• Believe in diversity and inclusion

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative
• Adaptable and flexible

Self-Assessment Questions:

• Do you have experience managing social media accounts for a brand or company?
• Are you comfortable working with data and analytics to inform your decision-making?
• Do you have strong communication and stakeholder management skills?
• Are you passionate about social media and staying up-to-date with the latest trends and best practices?

ASSUMPTION: DiDi Global values diversity, inclusion, and collaboration. Candidates who are able to demonstrate their alignment with these values and work style preferences will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple social media platforms and external agencies simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing the need for creativity and innovation with the need for data-driven decision-making
• Working with stakeholders across different business units and time zones

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a strategic mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role requires a strong focus on social media strategy and engagement.
• While the role is based in Mexico City, it has a regional focus and may require travel to other Latin American markets.
• This role offers the opportunity to work for a leading mobility technology platform and contribute to its growth and success in the region.

ASSUMPTION: This role is unique in its focus on social media strategy and engagement within the mobility technology industry.

📝 Sample Projects

• Developing and implementing a comprehensive social media strategy for a new product launch
• Managing a social media crisis and developing a crisis manual for the marketing team
• Analyzing social media metrics and insights to optimize performance and make data-driven decisions

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does this role fit into the overall marketing strategy for DiDi Global in the region?
• What opportunities are there for professional growth and development within the marketing department?
• How does DiDi Global support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company culture at DiDi Global.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the DiDi Global careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio showcasing your social media strategy and engagement examples.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.