📌 Core Information
🔹 Job Title: Senior SEO Manager
🔹 Company: Chime
🔹 Location: San Francisco, CA
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading SEO strategy to drive organic growth
- Collaborating with cross-functional teams to improve SEO performance
- Conducting SEO audits and translating insights into action
- Executing high-impact SEO initiatives and experiments
ASSUMPTION: This role requires a strategic mindset and the ability to balance short-term optimizations with long-term growth initiatives.
📋 Key Responsibilities
✅ Own and evolve SEO strategy and roadmap, balancing short-term optimizations with long-term organic growth bets.
✅ Conduct deep SEO audits and translate insights into action, guiding technical and content teams to improve performance.
✅ Collaborate with product and engineering teams to ensure SEO best practices are embedded into everything Chime builds.
✅ Lead execution of high-impact SEO initiatives, from technical improvements to editorial content development and AI-enhanced strategies.
✅ Develop and maintain SEO governance and scalable playbooks, ensuring consistency across teams, partners, and platforms.
✅ Monitor organic traffic, keyword trends, and competitor strategies to identify growth opportunities and drive data-informed experimentation.
✅ Define KPIs and reporting structures to track SEO and AEO impact on acquisition, rankings, and revenue.
ASSUMPTION: This role requires strong analytical skills and the ability to work effectively with various teams to achieve SEO goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record of scaling SEO-driven growth at a high-growth, product- or content-led company (e.g., DTC, marketplaces, SaaS, media) for at least 5-10 years
Required Skills:
- Strong technical understanding of SEO, including HTML, CSS, JavaScript, Core Web Vitals, and site architecture
- Experience leading content-first SEO strategies, working with editorial teams and agencies to produce high-performing pages at scale
- Fluency with analytics tools (GA4, Looker, Search Console, etc.) and A/B testing frameworks to turn insights into action and impact
- Strong communication and leadership skills to rally cross-functional teams and drive alignment around SEO priorities
- Familiarity with AI-powered search and a forward-looking mindset about the evolution of organic discovery
Preferred Skills:
- Experience with AI-powered search and natural language processing
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, a master's degree in a related field or relevant certifications (e.g., Google Analytics, SEMrush) could be beneficial but are not required for this role.
💰 Compensation & Benefits
Salary Range: $130,050 - $180,600 per year (based on experience level)
Benefits:
- 401k match
- Medical, dental, vision, life, and disability benefits
- Generous vacation policy and company-wide Chime Days
- Paid parental leave (up to 24 weeks for birthing parents and 12 weeks for non-birthing parents)
- Annual wellness stipend
- Community support time off (1% of your time off)
- Hybrid work perks (backup child, elder, and pet care, subsidized commuter benefit)
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (in-office days and trips to team and company-wide events)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Chime is a financial technology company focused on empowering everyday Americans to achieve financial progress
- Offers user-friendly tools and intuitive platforms for banking services, including no-overdraft fees, early direct deposit, credit building, and financial literacy resources
- Emphasizes transparency, ease of use, and member-centric design in its products and services
Company Specialties:
- Mobile banking
- Financial literacy
- Credit building
- Early direct deposit
Company Website: https://www.chime.com/
ASSUMPTION: Chime's focus on member-centric design and ease of use sets it apart in the financial services industry, making it an attractive employer for candidates seeking to make a positive impact on people's lives.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth into a leadership position
Reporting Structure: This role reports directly to the Head of Growth and works closely with cross-functional teams, including product, engineering, and content
Work Arrangement: Hybrid (in-office days and trips to team and company-wide events, with remote work options)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Chance to learn and develop skills in AI-powered search and natural language processing
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on Chime's organic growth strategy.
🌍 Location & Work Environment
Office Type: Hybrid (in-office and remote work arrangement)
Office Location(s): San Francisco, CA (with additional offices in Chicago, IL, and New York, NY)
Geographic Context:
- San Francisco, CA: Known for its vibrant tech industry, diverse culture, and high cost of living
- Chime's offices are located in the heart of the city, providing easy access to public transportation, restaurants, and cultural attractions
Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, allowing them to collaborate with team members in person while also enjoying the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- On-site or video interview with the hiring manager and team members
- Final interview with the Head of Growth
Key Assessment Areas:
- Technical SEO skills and knowledge
- Strategic thinking and problem-solving abilities
- Communication and leadership skills
- Cultural fit and alignment with Chime's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and achievements
- Prepare for the technical assessment or case study by brushing up on your SEO skills and researching Chime's current SEO performance
- Demonstrate your understanding of Chime's mission and values during the interview process
ATS Keywords: SEO strategy, technical SEO, content development, analytics tools, A/B testing, leadership skills, AI-powered search
ASSUMPTION: Chime's interview process is designed to assess both technical skills and cultural fit, with a focus on finding candidates who can drive organic growth and align with the company's mission and values.
🛠️ Tools & Technologies
- SEMrush or Ahrefs for keyword research and competitor analysis
- Google Analytics (GA4) for tracking website performance and user behavior
- Looker for data visualization and reporting
- HTML, CSS, JavaScript for technical SEO and website optimization
ASSUMPTION: While not explicitly stated, the required skills and tools listed in the job description suggest that candidates should be familiar with industry-standard SEO tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Member-centric: Chime prioritizes the needs and preferences of its members above all else
- Inclusive: Chime strives to create an environment where everyone feels valued and respected
- Progress-driven: Chime encourages continuous learning, improvement, and innovation
Work Style:
- Collaborative: Chime values teamwork and cross-functional collaboration
- Data-driven: Chime makes decisions based on data and analytics
- Adaptable: Chime embraces change and encourages employees to be flexible and resilient
Self-Assessment Questions:
- How do you prioritize member needs and preferences in your SEO strategies?
- Can you provide an example of a time when you drove organic growth through data-informed decision-making?
- How do you approach collaboration and communication with cross-functional teams to achieve SEO goals?
ASSUMPTION: Chime's values and work style emphasize member-centricity, inclusivity, progress, collaboration, data-driven decision-making, and adaptability, making it an attractive employer for candidates who align with these principles.
⚠️ Potential Challenges
- Balancing short-term SEO optimizations with long-term organic growth initiatives
- Keeping up with the rapidly evolving landscape of AI-powered search and discovery
- Managing multiple stakeholders and priorities in a fast-paced, dynamic environment
- Adapting to changes in the financial services industry and regulatory landscape
ASSUMPTION: These challenges require a strategic, adaptable, and collaborative approach, making them ideal for candidates who thrive in dynamic environments and enjoy problem-solving.
📈 Similar Roles Comparison
- This role differs from other SEO manager positions in its focus on driving organic growth through high-impact, content-led strategies and its emphasis on AI-powered search and discovery
- Chime's member-centric approach sets it apart from other financial services companies, offering candidates the opportunity to make a meaningful impact on people's lives
- Career progression in this role may involve growing into a leadership position within the marketing department or transitioning into a related field, such as product management or data science
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, making it an attractive choice for candidates seeking to grow their careers in a dynamic and impactful environment.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Chime's website and translating insights into actionable recommendations for technical and content teams
- Developing and executing a content strategy to improve organic rankings and drive user engagement for key landing pages
- Collaborating with product and engineering teams to optimize Chime's mobile app for search engines and improve app store visibility
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Senior SEO Manager role at Chime, highlighting the opportunity to make a meaningful impact on the company's organic growth strategy.
❓ Key Questions to Ask During Interview
- How does Chime approach balancing short-term SEO optimizations with long-term organic growth initiatives?
- Can you describe the team structure and dynamics within the Growth department and how this role fits into the broader organization?
- How does Chime support the professional development and growth of its SEO team members?
- What are the most significant challenges facing the SEO team in the coming months, and how can this role help address them?
- How does Chime measure the success of its SEO initiatives, and what KPIs are most important for this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Chime's SEO strategy, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Chime job board
- Tailor your resume and cover letter to highlight your relevant SEO experience and achievements, emphasizing your ability to drive organic growth through strategic, data-informed initiatives
- Prepare for the technical assessment or case study by brushing up on your SEO skills and researching Chime's current SEO performance
- Demonstrate your understanding of Chime's mission and values during the interview process, and be prepared to discuss how your skills and experience align with the company's priorities
- Follow up with the hiring manager or HR team one week after your final interview to express your continued interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
