📌 Core Information
🔹 Job Title: Sr. SEO Specialist
🔹 Company: TruGreen
🔹 Location: Nashville, TN 37201
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing effective SEO strategies to drive organic traffic and improve online presence.
- Collaborating with content creators and digital marketing teams to optimize high-quality content for better visibility.
- Monitoring and analyzing website performance using SEO tools and analytics platforms.
- Staying up-to-date with emerging SEO trends and technologies.
ASSUMPTION: This role requires a high level of technical expertise in SEO and a strong understanding of digital marketing strategies.
📋 Key Responsibilities
✅ Develop and execute comprehensive search engine optimization strategies to achieve business objectives.
✅ Own optimization for ranking through research, analysis, and testing.
✅ Conduct thorough keyword research to identify relevant target keywords and phrases.
✅ Work within the content marketing team to drive SEO in digital content creation.
✅ Optimize site content to ensure alignment with target keywords and enhance search engine crawlability.
✅ Maintain an in-depth understanding of search engine algorithms and ranking factors.
✅ Leverage data analytics and SEO tools to devise strategies to increase organic traffic.
✅ Identify technical SEO issues and coordinate with the web development team to implement solutions for improvement.
✅ Recommend changes to website architecture, content, linking, and other factors to improve SEO.
✅ Track and analyze site traffic to assess the effectiveness of SEO strategies and make data-driven recommendations.
✅ Report on current processes and scope for improvement based on diligent analysis.
✅ Perform SEO audits and competitive analysis to identify opportunities for improvement and rank above competitors.
✅ Serve as an in-house subject matter expert and manage relationships with external agency partners.
✅ Stay abreast of emerging SEO trends and technologies.
ASSUMPTION: This role requires a proactive approach to staying updated with the latest SEO best practices and tools.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, digital marketing, or a related field.
Experience: 5-7 years of proven experience in an SEO-focused role.
Required Skills:
- Proven expertise in SEO strategies and tactics.
- Proficiency with SEO and analytics tools such as Google Analytics, Google Search Console, Semrush, Google Keyword Planner, etc.
- Relevant SEO certifications (e.g., Google, HubSpot, and/or Semrush).
- Experience with content management systems (CMS) and website optimization platforms.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
Preferred Skills:
- Prior experience as an SEO specialist and/or content writer in a related field.
- Experience with local businesses and Google My Business optimization.
ASSUMPTION: Candidates with a strong background in SEO and a proven track record of driving organic traffic will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $79,175 - $131,958 per year. This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Most candidates will start in the bottom half of the pay range.
Benefits:
- Medical, Dental, and Vision Insurance
- Company-matching 401(k)
Working Hours: Full-time, typically 40 hours per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as experience, skills, and internal pay alignment.
📌 Applicant Insights
🔍 Company Context
Industry: TruGreen operates in the consumer services industry, specifically focusing on lawn care and related services.
Company Size: TruGreen is a mid-sized company with 5,001-10,000 employees, providing ample opportunities for collaboration and growth.
Founded: TruGreen was founded in 1973 and has since grown to become a leader in the lawn care industry.
Company Description:
- TruGreen is committed to providing top-tier lawn care and exceptional service to its customers.
- The company's associates embody the core values of Safety, Service, Teamwork, Accountability, and Respect.
- TruGreen invests in its associates' growth and offers competitive salaries, comprehensive benefits, and opportunities for career advancement.
Company Specialties:
- Lawn Care
- Landscaping
- Lawn, Tree, and Shrub Fertilization
- Lawn Services and Aeration
Company Website: trugreenjobs.com
ASSUMPTION: TruGreen's focus on customer service and associate growth makes it an attractive employer for candidates seeking a stable and rewarding career in the lawn care industry.
📊 Role Analysis
Career Level: This role is at the senior specialist level, indicating a high degree of expertise and responsibility in SEO strategies and tactics.
Reporting Structure: The Sr. SEO Specialist will report directly to the marketing department and collaborate with various teams, including content creators and digital marketing teams.
Work Arrangement: This is an on-site position, requiring the candidate to be physically present at the company's office in Nashville, TN.
Growth Opportunities:
- As a senior role, there may be opportunities for mentorship and leadership within the marketing department.
- With TruGreen's commitment to associate growth, there may be opportunities for career advancement within the company.
- Expanding one's skill set in digital marketing and SEO can open up opportunities for growth within the industry.
ASSUMPTION: Candidates with a strong desire to grow both personally and professionally will find ample opportunities for growth within TruGreen and the broader lawn care industry.
🌍 Location & Work Environment
Office Type: TruGreen's office is a professional work environment, fostering collaboration and teamwork among associates.
Office Location(s): 701 Cool Springs Blvd, Franklin, Tennessee 37067
Geographic Context:
- Nashville, TN, is a vibrant city with a growing job market and a relatively low cost of living compared to other major metropolitan areas.
- The city offers a diverse range of cultural attractions, outdoor activities, and a thriving music scene.
- TruGreen's office is located in Franklin, TN, a suburb of Nashville with a more laid-back atmosphere and a strong sense of community.
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work as needed.
ASSUMPTION: Candidates who enjoy a professional work environment and appreciate the benefits of living in a mid-sized city with a lower cost of living will find TruGreen's office and location appealing.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- SEO expertise and knowledge of best practices
- Analytical skills and ability to interpret data
- Communication skills and ability to collaborate with cross-functional teams
- Problem-solving skills and ability to identify opportunities for improvement
Application Tips:
- Tailor your resume to highlight your SEO experience and relevant skills.
- Prepare for behavioral and technical interview questions focused on SEO strategies, tactics, and problem-solving.
- Research TruGreen's company culture and values to demonstrate your fit with the organization.
ATS Keywords: SEO, search engine optimization, keyword research, content optimization, technical SEO, data analysis, project management, communication, HTML, CSS, JavaScript, content management systems, Google Analytics, Google Search Console, Semrush, Google Keyword Planner
ASSUMPTION: TruGreen's hiring process is designed to assess candidates' technical skills, cultural fit, and ability to contribute to the company's growth and success.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- Semrush
- Google Keyword Planner
- Content management systems (CMS)
- HTML, CSS, and JavaScript development and constraints
ASSUMPTION: Candidates with experience using these tools and technologies will be most successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Service
- Teamwork
- Accountability
- Respect
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to learning new tools and technologies
Self-Assessment Questions:
- Do you embody TruGreen's core values, and how have you demonstrated these values in previous roles?
- How do you approach working in a collaborative, team-oriented environment, and can you provide an example of a successful team project?
- How do you stay up-to-date with emerging SEO trends and technologies, and can you describe a time when you had to learn a new tool or platform quickly?
ASSUMPTION: Candidates who align with TruGreen's core values and work style will be most successful in this role and contribute to the company's culture of customer service and associate growth.
⚠️ Potential Challenges
- Keeping up with the latest SEO trends and algorithm changes may require continuous learning and adaptation.
- Collaborating with cross-functional teams may present communication and coordination challenges.
- Working in a fast-paced environment may require strong organizational and project management skills.
- Living in Nashville, TN, may present a higher cost of living compared to other mid-sized cities.
ASSUMPTION: Candidates who are proactive, adaptable, and strong communicators will be best equipped to overcome these potential challenges.
📈 Similar Roles Comparison
- Compared to other SEO specialist roles, this position requires a higher level of experience and expertise in SEO strategies and tactics.
- TruGreen's focus on lawn care and related services sets it apart from other industries, requiring a unique understanding of local SEO and Google My Business optimization.
- Career paths for SEO specialists may vary depending on the industry and company size, with opportunities for growth and advancement within TruGreen and the broader lawn care industry.
ASSUMPTION: Candidates with a strong background in SEO and a clear understanding of the lawn care industry will find this role appealing and well-suited to their skills and career goals.
📝 Sample Projects
- Conducting a comprehensive SEO audit of TruGreen's website and identifying opportunities for improvement.
- Developing and implementing a local SEO strategy to improve TruGreen's online presence and drive organic traffic to its website.
- Collaborating with content creators to optimize high-quality, keyword-rich content for improved organic visibility and engagement.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to perform the core responsibilities of the Sr. SEO Specialist role and contribute to TruGreen's growth and success.
❓ Key Questions to Ask During Interview
- Can you describe a time when you had to develop and implement a comprehensive SEO strategy to achieve business objectives?
- How do you approach collaborating with cross-functional teams, and can you provide an example of a successful project where you worked closely with content creators and digital marketing teams?
- How does TruGreen support the professional growth and development of its associates, and what opportunities are there for growth within the company and the broader lawn care industry?
- What are the biggest challenges facing the lawn care industry, and how does TruGreen differentiate itself from its competitors?
- How does TruGreen measure the success of its SEO strategies, and what key performance indicators (KPIs) does the company track?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the industry, enabling them to make an informed decision about their application and potential fit with TruGreen.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your SEO experience and relevant skills.
- Prepare a cover letter that demonstrates your understanding of the role and your qualifications for the position.
- If applicable, prepare portfolio examples or case studies showcasing your SEO expertise and achievements.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
