Sr. Soccer Marketing Manager

📌 Core Information

🔹 Job Title: Sr. Soccer Marketing Manager

🔹 Company: Hudl

🔹 Location: Lincoln, Omaha, Austin, Dallas, Phoenix, Chicago, Kansas City, Boston, Lexington

🔹 Job Type: Full-time (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote flexibility (3 days at headquarters per week)

🚀 Job Overview

Key aspects of this role include:

• Leading marketing efforts across high school, youth, and club soccer organizations in the U.S.
• Generating demand for Hudl's soccer products, including Focus Flex cameras, Assist+ stat breakdowns, and the recruiting platform.
• Building multi-channel, full lifecycle marketing campaigns to increase demand, drive revenue, and position Hudl as the top technology partner.
• Collaborating with customers, product, sales, marketing, and brand team members.
• Evaluating performance, reporting on progress, and optimizing outcomes.

ASSUMPTION: This role requires a strong understanding of the soccer market and a proven track record in marketing or sales to drive success.

📋 Key Responsibilities

✅ Lead campaign strategy to increase demand, drive revenue, and position Hudl as the top technology partner for capture, performance analysis, and recruiting.

✅ Bring Hudl's products to life by learning them inside and out and showcasing their value to the market.

✅ Collaborate with customers, product, sales, marketing, and brand team members to ensure success.

✅ Own results by evaluating performance, reporting on progress, and optimizing outcomes.

ASSUMPTION: The ideal candidate will have experience in marketing, sales, or an adjacent commercial role and be comfortable working in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-8 years of experience in marketing, sales, or an adjacent commercial role

Required Skills:

• Deep knowledge of soccer
• Analytical and creative mindset
• Strong communication skills
• Ability to prioritize high-impact work and balance long-term strategy with quick-turn execution

Preferred Skills:

• B2B or B2C experience
• Sports tech knowledge (video analysis, recruiting platforms, camera technology)
• Growth mindset and willingness to experiment

ASSUMPTION: Candidates with a proven track record in marketing or sales and a passion for soccer are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $81,000 - $135,000 USD per year

Benefits:

• Flexible vacation time
• Company-wide holidays and meeting-free days
• Remote work options
• Employee Assistance Program
• Employee resource groups and communities
• Fitness partner Peerfit
• Medical, vision, and dental insurance
• Fertility healthcare and family forming benefits
• 401(K) matching (up to 4% of own contribution)

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on the candidate's qualifications and the company's internal pay equity.

📌 Applicant Insights

🔍 Company Context

Industry: Sports technology and performance analysis

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 2006

Company Description:

• Hudl is a pioneer in performance analysis technology, helping more than 230,000 teams in 40+ global sports prepare for and stay ahead of the competition.
• Every product, feature, and tool is designed with one purpose in mind: to ensure coaches and athletes make every moment count.
• Hudl offers a competitive benefits package and a dynamic work environment that values employee growth and work-life harmony.

Company Specialties:

• Software development
• Customer support
• User experience design
• Sports video
• Product management
• Performance analysis
• Sports fan experience
• Smart cameras
• Athlete wearables
• Instant replay system and livestreaming

Company Website: http://www.hudl.com/jobs

ASSUMPTION: Hudl is a well-established company with a strong focus on innovation and employee growth, making it an attractive option for career-minded professionals in the sports technology industry.

📊 Role Analysis

Career Level: Mid to senior-level marketing role with growth opportunities

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including product, sales, and brand.

Work Arrangement: Hybrid work arrangement with 3 days at the Lincoln, Nebraska headquarters per week. Relocation assistance is available for the right candidate.

Growth Opportunities:

• Potential career progression into leadership roles within the marketing department or other areas of the business.
• Opportunities to work on high-impact projects and gain exposure to various aspects of the business.
• Access to professional development resources and training to support career growth.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business and advance their career.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces designed with employee comfort and productivity in mind

Office Location(s): Lincoln, Omaha, Austin, Dallas, Phoenix, Chicago, Kansas City, Boston, Lexington

Geographic Context:

• Hudl's headquarters are located in Lincoln, Nebraska, with additional offices in Omaha, Nebraska, and other major cities across the United States.
• The company's global presence allows for remote work flexibility and the opportunity to work with diverse teams.
• The United States offers a wide range of soccer markets, providing ample opportunities for growth and impact in this role.

Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including remote work options and meeting-free days.

ASSUMPTION: Hudl's hybrid work arrangement and flexible scheduling options cater to a wide range of employee preferences and promote work-life harmony.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team and other stakeholders
• Final interview with the marketing director
• Background check and offer extension

Key Assessment Areas:

• Soccer knowledge and market insights
• Marketing strategy and campaign development
• Communication and presentation skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with Hudl's values

Application Tips:

• Tailor your resume and cover letter to highlight your soccer knowledge, marketing experience, and relevant skills.
• Prepare for behavioral and situational interview questions that focus on your marketing experience and soccer market insights.
• Research Hudl's products, company culture, and values to demonstrate your enthusiasm and fit for the role.

ATS Keywords: Soccer marketing, demand generation, campaign strategy, product knowledge, market insights, communication skills, analytical skills, hybrid work arrangement

ASSUMPTION: Hudl's interview process is designed to assess the candidate's soccer knowledge, marketing expertise, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The ideal candidate will have experience with marketing automation, CRM, and project management tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Champion work-life harmony
• Guarantee autonomy
• Encourage career growth
• Provide an environment to help you succeed
• Support your mental and physical health
• Cover your medical insurance
• Contribute to your 401(K)

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and adaptable
• Results-focused and accountable
• Passionate about soccer and performance analysis

Self-Assessment Questions:

• Do you have a deep understanding of the soccer market and its trends?
• Are you comfortable working in a hybrid environment and collaborating with remote team members?
• Do you thrive in a dynamic, fast-paced work environment and enjoy taking on new challenges?

ASSUMPTION: Hudl values candidates who are passionate about soccer, have a strong work ethic, and are committed to driving results in a collaborative and innovative work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Balancing long-term strategy with quick-turn execution
• Working with remote team members and stakeholders
• Adapting to changes in the soccer market and industry trends

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic environment and have strong project management and communication skills to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of the soccer market and its trends.
• Hudl's focus on performance analysis and technology sets it apart from other sports marketing roles, offering unique opportunities for growth and innovation.
• Career progression in this role may lead to leadership positions within the marketing department or other areas of the business, providing ample opportunities for growth and development.

ASSUMPTION: This role offers a unique blend of marketing and sports industry experience, making it an attractive option for candidates looking to advance their careers in a dynamic and innovative environment.

📝 Sample Projects

• Developing a multi-channel marketing campaign to launch a new soccer product, including targeted advertising, social media content, and email marketing.
• Conducting market research to identify trends and opportunities in the soccer market and developing targeted marketing strategies to capitalize on them.
• Collaborating with the product team to gather user feedback and inform the development of new soccer products and features.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, highlighting the importance of a well-rounded skill set and a passion for soccer.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Hudl support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Hudl measure the success of its marketing campaigns, and what metrics are most important for this role?
• What opportunities are there for collaboration and knowledge-sharing with other departments, such as product and sales?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable information to help you make an informed decision about your career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://www.hudl.com/jobs
• Tailor your resume and cover letter to highlight your soccer knowledge, marketing experience, and relevant skills.
• Prepare for behavioral and situational interview questions that focus on your marketing experience and soccer market insights.
• Research Hudl's products, company culture, and values to demonstrate your enthusiasm and fit for the role.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.