Sr. Social Media Manager, Amazon MX Player

📌 Core Information

🔹 Job Title: Sr. Social Media Manager, Amazon MX Player

🔹 Company: Amazon

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: On-site

🔹 Category: Entertainment

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing social media strategy for Amazon MX Player
• Crafting award-winning marketing campaigns to create buzz among relevant customers
• Unlocking brand partnerships to extend beyond own handles social footprint
• Building extensive relationships with agencies and industry to unlock newer collaboration avenues and garner customer love

ASSUMPTION: This role requires a strategic mindset, creativity, and strong communication skills to blend pop culture with entertainment and create engaging social media campaigns.

📋 Key Responsibilities

✅ Lead and execute the social media strategy for Amazon MX Player

✅ Craft award-winning marketing campaigns to create buzz among relevant customers

✅ Unlock brand partnerships to extend beyond own handles social footprint

✅ Build extensive relationships with agencies and industry to unlock newer collaboration avenues and garner customer love

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and relationship-building to drive customer engagement and brand awareness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience of 5-10 years in social media management, with a focus on entertainment or related industries

Required Skills:

• Proven expertise in social media strategy and execution
• Strong understanding of pop culture and entertainment trends
• Excellent communication and interpersonal skills
• Ability to build and maintain strong relationships with external partners
• Proficient in English

Preferred Skills:

• Experience with Amazon or similar large organizations
• Fluency in Hindi or other Indian languages
• Knowledge of the Indian entertainment industry

ASSUMPTION: Candidates with a strong background in social media management, a passion for entertainment, and experience working with external partners will be best suited for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Estimated, based on industry standards for similar roles and experience levels)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and time-off policies
• On-site amenities and services

Working Hours: Full-time, Monday-Friday, with occasional weekend work as needed

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in the Indian entertainment industry. Actual compensation may vary based on individual qualifications and company policies.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Entertainment

Company Size: 10,001+ employees (Enterprise)

Founded: 1994 (Amazon), 2011 (MX Player)

Company Description:

• Amazon is a global technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• MX Player is a popular video streaming app in India, acquired by Amazon in 2022 to merge with Amazon MiniTV and create Amazon MX Player

Company Specialties:

• E-commerce
• Retail
• Operations
• Internet

Company Website: https://www.amazon.com/

ASSUMPTION: Working at Amazon MX Player offers the opportunity to be part of a large, established company with a strong focus on innovation and customer obsession, while also working in the dynamic entertainment industry.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: On-site, full-time, with occasional remote work as needed

Growth Opportunities:

• Potential career progression to leadership roles within the marketing department
• Opportunities to work on high-impact projects and campaigns
• Exposure to a wide range of stakeholders, including internal teams and external partners

ASSUMPTION: This role offers significant growth potential within the marketing department and the broader organization, as well as the opportunity to work on high-visibility projects and campaigns.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial capital of India
• The city is known for its vibrant entertainment industry, with numerous film studios, production houses, and streaming platforms
• Mumbai offers a mix of traditional and modern amenities, with a wide range of cultural, social, and recreational opportunities

Work Schedule: Monday-Friday, 9:00 AM to 6:00 PM, with occasional weekend work as needed

ASSUMPTION: Working in Mumbai offers the opportunity to be part of the vibrant entertainment industry and experience the diverse cultural and social offerings of one of India's most dynamic cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with hiring manager and/or team members
• Final round interview with senior leadership

Key Assessment Areas:

• Strategic thinking and planning
• Creativity and innovation
• Communication and interpersonal skills
• Understanding of pop culture and entertainment trends

Application Tips:

• Highlight relevant experience and achievements in social media management and marketing campaigns
• Demonstrate a strong understanding of the Indian entertainment industry and pop culture trends
• Showcase your ability to build and maintain strong relationships with external partners

ATS Keywords: Social media strategy, marketing campaigns, brand partnerships, agency relationships, entertainment industry, pop culture

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing strategic thinking, creativity, and communication skills, as well as a strong understanding of the entertainment industry and pop culture trends.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, Twitter, YouTube)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics and reporting tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with popular social media platforms, social media management tools, and analytics tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you able to work collaboratively with internal teams and external partners?
• Do you have a strong customer focus and a results-oriented mindset?

ASSUMPTION: Success in this role requires a strong cultural fit with Amazon's values and work style, including a customer-obsessed mindset, a passion for invention, and a commitment to operational excellence.

⚠️ Potential Challenges

• Managing multiple social media platforms and campaigns simultaneously
• Keeping up with the fast-paced and ever-changing entertainment industry
• Building and maintaining strong relationships with external partners
• Working in a high-pressure, results-driven environment

ASSUMPTION: This role presents unique challenges and opportunities, requiring strong organizational skills, adaptability, and a results-oriented mindset to succeed.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Marketing Manager position in the entertainment industry, but with a focus on the Indian market and Amazon's unique business model
• Unlike other social media management roles, this position offers the opportunity to work with a large, established company with a strong focus on innovation and customer obsession
• Career progression in this role may lead to leadership positions within the marketing department or other areas of the organization

ASSUMPTION: While this role shares similarities with other social media management positions, its unique focus on the Indian entertainment industry and Amazon's business model sets it apart and offers distinct growth and development opportunities.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new original series on Amazon MX Player
• Collaborating with external partners to create branded content and sponsored posts
• Analyzing social media performance metrics and using insights to inform future campaigns and strategies

ASSUMPTION: Sample projects for this role may include developing and executing social media campaigns, collaborating with external partners, and analyzing performance metrics to inform future strategies.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to the overall success of Amazon MX Player and the broader organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Amazon support the growth and development of its employees in this role?
• What are the most challenging aspects of working in the Indian entertainment industry, and how does Amazon MX Player address these challenges?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, as well as the opportunities and challenges presented by the Indian entertainment industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past social media campaigns and their outcomes
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.