📌 Core Information
🔹 Job Title: Sr. Social Media Manager
🔹 Company: PragerU
🔹 Location: Los Angeles, California
🔹 Job Type: Full-time, On-site
🔹 Category: Media Production, Nonprofit
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 7-8+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the strategy, growth, and execution of PragerU's social media presence across various platforms.
- Monitoring news, cultural moments, and internet trends in real-time to create relevant content.
- Collaborating with video, design, and other teams to create storytelling that resonates with the audience.
- Using analytics to inform decision-making, optimize performance, and iterate on what works.
- Representing PragerU's brand in timely, smart, and strategic conversations across platforms.
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and adaptability to the ever-changing digital landscape. A strong understanding of the conservative movement and digital trends is crucial for success in this position.
📋 Key Responsibilities
✅ Lead and execute the strategy for PragerU's social media presence across all platforms, including X, Instagram, YouTube, TikTok, Facebook, and emerging channels.
✅ Stay sharp and proactive by monitoring news, cultural moments, and internet trends in real-time to craft and curate content and posts that align with PragerU's brand and capitalize on what's relevant now.
✅ Grow and engage PragerU's audience by developing campaigns and day-to-day content that captivate the audience, drive engagement, and grow the community of followers.
✅ Collaborate with video, design, and other teams to create storytelling that resonates, from high-performing posts to multi-platform campaigns.
✅ Track what matters by using analytics to inform decision-making, optimize performance, test creative approaches, and iterate on what works without losing sight of PragerU's brand voice and mission.
✅ Represent PragerU's brand by engaging in timely, smart, and strategic conversations across platforms, strengthening PragerU's reputation as an edutainment voice in the digital space.
✅ Explore the frontier by evaluating and testing new features, platform updates, and distribution methods to keep PragerU ahead of the curve in the fast-moving digital landscape.
ASSUMPTION: This role requires a high level of multitasking, prioritization, and adaptability to manage multiple projects and meet tight deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 7-8+ years of experience in social media or digital marketing, with a proven record of leading strategy and growing audiences at scale.
Required Skills:
- Fluency in social platforms, especially X, Instagram, Facebook, YouTube, and TikTok, with a pulse on emerging trends and platform innovations.
- A strategic mind with creative instincts – you know what content will resonate, how to position it, and how to make it perform.
- Exceptional writing and storytelling skills, including the ability to craft compelling copy, narratives, and captions.
- A data-driven approach, using metrics to guide decisions, refine strategy, and continuously improve performance.
- Excellent organizational skills, with the ability to prioritize, manage multiple projects, and meet tight deadlines in a fast-paced environment.
- A passion for PragerU's mission and a clear understanding of the conservative movement and cultural landscape.
Preferred Skills:
- Experience working in a nonprofit or media production environment.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in the nonprofit sector or media production may have a better understanding of PragerU's mission and the unique challenges faced by nonprofits in the digital landscape.
💰 Compensation & Benefits
Salary Range: $100,000 - $125,000 per year. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data.
Benefits:
- Annual bonus based on personal and company performance
- Robust benefits package
Working Hours: Full-time, 40 hours per week. This role may require occasional work outside of regular business hours to monitor trends and engage with audiences.
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the Los Angeles area. The final offer may vary depending on the candidate's experience and expertise.
📌 Applicant Insights
🔍 Company Context
Industry: PragerU operates in the media production and nonprofit sectors, focusing on promoting American values through educational videos for people of all ages.
Company Size: PragerU has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact on the organization's growth and success.
Founded: PragerU was founded in 2011, with a mission to promote American values through educational videos for people of all ages.
Company Description:
- PragerU presents the most important ideas in free, five-minute videos, promoting American values through educational content for people of all ages.
- PragerU videos counter left-wing indoctrination by reaching young people with messages of truth, reason, and hope.
- With over 8 billion views on its website, mobile app, and social media channels, PragerU transforms millions of young lives daily.
Company Specialties:
- Media production and distribution
- Education and content creation
- Wisdom and nonprofits
Company Website: http://prageru.com
ASSUMPTION: PragerU's mission and values are centered around promoting American values and countering left-wing indoctrination. Applicants should be aligned with these values and have a strong understanding of the conservative movement.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring 7-8+ years of experience in social media or digital marketing. The ideal candidate will have a proven track record of leading strategy and growing audiences at scale.
Reporting Structure: The Sr. Social Media Manager will report directly to the Vice President of Marketing and work closely with the video, design, and other teams to create storytelling that resonates with the audience.
Work Arrangement: This is an on-site, full-time position. The ideal candidate will be based in the Los Angeles area and work from PragerU's headquarters.
Growth Opportunities:
- As PragerU continues to grow, there may be opportunities for the Sr. Social Media Manager to take on additional responsibilities or lead a team in the future.
- The ideal candidate will have the opportunity to make a significant impact on PragerU's social media presence and help shape the organization's digital strategy.
- Working at PragerU provides the opportunity to learn from and collaborate with industry experts in media production and digital marketing.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on PragerU's social media presence and digital strategy.
🌍 Location & Work Environment
Office Type: PragerU's headquarters is located in Los Angeles, California, providing a dynamic and fast-paced work environment for the ideal candidate.
Office Location(s): PragerU's headquarters is located at 12740 W. 87th St., Los Angeles, CA 90045.
Geographic Context:
- Los Angeles is the second-most populous city in the United States, providing a diverse and vibrant cultural landscape for the ideal candidate to engage with.
- The Los Angeles area is home to a thriving media production industry, offering numerous networking and professional development opportunities.
- Los Angeles is known for its Mediterranean climate, with mild winters and hot summers, providing an enjoyable work environment year-round.
Work Schedule: The ideal candidate will work a full-time schedule, with occasional work outside of regular business hours to monitor trends and engage with audiences.
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have the ability to adapt to the ever-changing digital landscape.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Phone or video call with the hiring manager to discuss qualifications and fit for the role
- In-person or virtual interview with the hiring manager and other team members to assess skills and cultural fit
- Final interview with the Vice President of Marketing to discuss the candidate's vision for PragerU's social media presence
Key Assessment Areas:
- Strategic thinking and creative instincts
- Writing and storytelling skills
- Data-driven approach and analytical skills
- Understanding of the conservative movement and digital trends
- Cultural fit and alignment with PragerU's mission
Application Tips:
- Tailor your resume and cover letter to highlight your experience and skills relevant to this role and PragerU's mission.
- In your cover letter, include a section explaining how your values align with PragerU's and why you would want to specifically work at PragerU.
- Be prepared to discuss your understanding of the conservative movement and digital trends, as well as your vision for PragerU's social media presence.
ATS Keywords: Social media strategy, digital marketing, content creation, data analysis, storytelling, audience engagement, project management, trend monitoring, collaboration, brand representation, creative thinking, writing skills, organizational skills, passion for mission, understanding of conservative movement
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creative instincts, and alignment with PragerU's mission and values.
🛠️ Tools & Technologies
- Social media platforms (X, Instagram, Facebook, YouTube, TikTok, etc.)
- Analytics tools (Google Analytics, Sprout Social, Hootsuite, etc.)
- Project management tools (Asana, Trello, etc.)
- Content creation tools (Canva, Adobe Creative Suite, etc.)
ASSUMPTION: The ideal candidate will have experience with various social media platforms, analytics tools, and project management tools to effectively manage PragerU's social media presence.
👔 Cultural Fit Considerations
Company Values:
- Promoting American values through educational content
- Countering left-wing indoctrination with messages of truth, reason, and hope
- Transforming young lives through engaging and informative videos
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Data-driven and results-focused approach
Self-Assessment Questions:
- Do you have a strong understanding of the conservative movement and digital trends?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to the ever-changing digital landscape?
- Do you share PragerU's mission and values, and are you passionate about promoting American values through educational content?
ASSUMPTION: The ideal candidate will be aligned with PragerU's mission and values, comfortable working in a fast-paced environment, and have a strong understanding of the conservative movement and digital trends.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the digital landscape may require the Sr. Social Media Manager to adapt quickly and make strategic decisions in real-time.
- The ideal candidate may face competition from other social media platforms and content creators for audience attention and engagement.
- PragerU's mission and values may require the Sr. Social Media Manager to navigate complex political and cultural landscapes, which may present unique challenges and opportunities.
- The Sr. Social Media Manager may need to balance the demands of multiple platforms and stakeholders, requiring strong organizational skills and prioritization.
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and navigate complex political and cultural landscapes with ease.
📈 Similar Roles Comparison
- This role is unique in its focus on promoting American values through educational content and countering left-wing indoctrination.
- While similar roles in media production and digital marketing may exist, the Sr. Social Media Manager at PragerU will have a unique opportunity to make a lasting impact on the organization's social media presence and digital strategy.
- Career paths in this role may include advancement to a Director or Vice President of Marketing position, or transition to a similar role at another media production or nonprofit organization.
ASSUMPTION: The ideal candidate will be seeking a unique and impactful role in media production and digital marketing, with a strong alignment with PragerU's mission and values.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for a new PragerU video series, resulting in a 50% increase in engagement and a 30% increase in followers across all platforms.
- Collaborating with the video team to create a series of animated explainer videos for PragerU's YouTube channel, resulting in a 25% increase in views and a 15% increase in subscribers.
- Conducting a comprehensive audit of PragerU's social media presence and making data-driven recommendations for improvement, resulting in a 20% increase in engagement and a 15% increase in followers across all platforms.
ASSUMPTION: The ideal candidate will have experience with similar projects and a proven track record of driving results through strategic thinking, creative instincts, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization's overall marketing strategy?
- How does PragerU approach collaboration and communication between the social media, video, and design teams?
- What are the most significant challenges facing PragerU's social media presence, and how can this role address them?
- What opportunities exist for growth and professional development in this role, and how does PragerU support its employees' career advancement?
- How does PragerU measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: The ideal candidate will be proactive in asking insightful questions about the role, team structure, and growth opportunities to demonstrate their interest and fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your experience and skills relevant to this role and PragerU's mission.
- In your cover letter, include a section explaining how your values align with PragerU's and why you would want to specifically work at PragerU.
- Prepare for your interview by researching PragerU's mission, values, and digital presence, as well as the conservative movement and digital trends.
- Follow up with the hiring manager within 48 hours of your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
