📌 Core Information
🔹 Job Title: Sr Spec-Marketing
🔹 Company: The Walt Disney Company
🔹 Location: Shanghai, China
🔹 Job Type: Full-time
🔹 Category: Marketing Strategy
🔹 Date Posted: 2025-03-31
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing Tmall visual communication, including photos, creative assets, and videos
- Working on store activation and consumer engagement
- Supporting budget management and overseeing third-party service contracts
- Collaborating with cross-functional teams to support business-related processes
ASSUMPTION: This role requires a strong understanding of e-marketing, particularly for Tmall, and excellent communication skills to work effectively with various teams.
📋 Key Responsibilities
✅ In charge of Tmall visual communication, including photos, creative assets, videos, etc.
✅ Work on store activation and consumer engagement
✅ Support budget and spending
✅ Manage 3rd party service contract
✅ Support business-related process
ASSUMPTION: The role may evolve based on business needs and priorities, requiring adaptability and flexibility.
🎯 Required Qualifications
Education: Not specified
Experience: 3 years above E-marketing work experience, especially for Tmall
Required Skills:
- Excellent oral and written English language ability
- Good Microsoft Office skills, including Word, Excel, and PowerPoint
- Excellent organizational skills and attention to detail
- Excellent interpersonal, communication, and presentation skills
- Flexibility to accept a variety of work assignments
- Teamwork and coordination
Preferred Skills: Not specified
ASSUMPTION: While not explicitly stated, a bachelor's degree in marketing, business, or a related field is likely expected for this role.
💰 Compensation & Benefits
Salary Range: Industry standards for a marketing specialist role in Shanghai, China, range from ¥250,000 to ¥400,000 per year (approximately USD 38,000 to USD 61,000).
Benefits:
- Not specified; however, Disney is known for offering competitive benefits packages, including health insurance, retirement plans, and employee discounts.
Working Hours: Full-time, 40 hours per week. Flexible hours may be required based on business needs.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. The Walt Disney Company is a global leader in entertainment, with a diverse portfolio of brands and businesses.
Company Size: 10,001+ employees. Working at Disney offers opportunities to collaborate with a large, diverse team and access to extensive resources.
Founded: 1992. Disney has a rich history and a strong brand reputation, providing stability and growth opportunities for employees.
Company Description:
- Disneyland Paris is the European branch of The Walt Disney Company, offering magical experiences and creating lifelong memories for guests.
- The company values creativity, innovation, and storytelling, providing an inspiring work environment for employees.
- Disneyland Paris offers a wide range of job opportunities across various departments, from operations to corporate roles.
Company Specialties:
- Theme parks and resorts
- Media networks
- Studio entertainment
- Consumer products
- Interactive media and games
Company Website: careers.disneylandparis.com/fr
ASSUMPTION: The company's focus on storytelling and creativity may influence the marketing strategies and campaigns for this role.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of strategic thinking and tactical execution, with opportunities for growth and development.
Reporting Structure: The role may report to the Marketing Manager or a similar position, with potential collaboration with cross-functional teams, such as sales, operations, and finance.
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Advancement to a marketing manager or senior marketing role within the company
- Expansion into other areas of marketing or related fields, such as brand management or product development
- Opportunities to work on high-profile projects and campaigns, gaining valuable experience and exposure
ASSUMPTION: The role's focus on Tmall and e-marketing may provide opportunities to explore digital marketing strategies and trends.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork
Office Location(s): Shanghai Disney Resort Park, Team Disney Building
Geographic Context:
- Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment
- The Shanghai Disney Resort Park is a popular tourist destination, providing ample opportunities for consumer engagement and market research
- The office is located within the Team Disney Building, fostering a collaborative and creative work environment
Work Schedule: Full-time, with flexible hours based on business needs and priorities
ASSUMPTION: The role may require occasional travel to other Disney locations or events, depending on business needs and priorities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with hiring managers and team members
- Background check and offer extension
Key Assessment Areas:
- Marketing and e-commerce expertise, particularly with Tmall
- Communication and presentation skills
- Organizational skills and attention to detail
- Adaptability and flexibility
Application Tips:
- Highlight relevant marketing and e-commerce experience, with a focus on Tmall and digital marketing strategies
- Tailor your resume and cover letter to emphasize your skills and qualifications for this role
- Prepare examples of successful marketing campaigns or projects to discuss during the interview
ATS Keywords: Tmall, E-marketing, Marketing Strategy, Consumer Engagement, Store Activation, Budget Management, Third-Party Service Contracts
ASSUMPTION: The interview process may include case studies or scenario-based questions to assess your problem-solving and strategic thinking skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Tmall platform and related tools
- Project management software (e.g., Asana, Trello, or Microsoft Project)
- Marketing analytics and reporting tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The role may require familiarity with additional marketing tools and technologies, depending on the specific needs and priorities of the business.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Storytelling
- Excellence
- Inclusion
- Integrity
- Optimism
Work Style:
- Collaborative and team-oriented
- Focused on creativity and innovation
- Adaptable and flexible
- Results-driven and detail-oriented
Self-Assessment Questions:
- How do you incorporate Disney's values into your marketing strategies and campaigns?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing project or campaign?
- How do you ensure that your work aligns with the company's focus on storytelling and creativity?
ASSUMPTION: Disney places a strong emphasis on its company values and expects employees to embody these principles in their daily work.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting to a fast-paced and dynamic work environment
- Working with cross-functional teams and stakeholders with varying priorities and expectations
- Navigating the complexities of the Tmall platform and e-commerce landscape
ASSUMPTION: The role may require occasional travel to other Disney locations or events, depending on business needs and priorities.
📈 Similar Roles Comparison
- This role focuses on Tmall visual communication and store activation, whereas related positions may have a broader scope or focus on different marketing channels
- Industry-specific context: The role requires a strong understanding of the Chinese e-commerce market and consumer behavior
- Career path comparison: This role offers opportunities for growth and development within the marketing field, with potential advancement to management or senior-level positions
ASSUMPTION: The role may have unique aspects or requirements compared to similar positions in other companies, depending on Disney's specific business needs and priorities.
📝 Sample Projects
- Developing and executing a Tmall store activation campaign to drive consumer engagement and sales
- Managing a third-party service contract for creative assets, ensuring compliance with brand guidelines and quality standards
- Supporting a cross-functional team in a marketing project, contributing to market research, analysis, and strategy development
ASSUMPTION: The role may involve additional or different projects, depending on business needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does this role contribute to Disney's overall marketing strategy and business objectives?
- Can you provide an example of a successful marketing campaign or initiative led by the team, and what was the role's contribution to that success?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and engagement with the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and e-commerce experience, with a focus on Tmall and digital marketing strategies
- Prepare examples of successful marketing campaigns or projects to discuss during the interview
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
