📌 Core Information
🔹 Job Title: Sr. Specialist, Campaign Activation
🔹 Company: The Home Depot
🔹 Location: STORE SUPPORT CENTER, ATLANTA - 9090
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Intermediate (3+ years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing creative projects within budget and timelines
- Coordinating approvals and quality assurance processes
- Ongoing project management and task prioritization
- Collaborating with cross-functional teams and agency partners
- Mentoring junior team members and driving engagement
ASSUMPTION: This role requires a high level of organization, communication, and project management skills to succeed in a fast-paced, creative environment.
📋 Key Responsibilities
✅ Creative Project Management (70%): Oversee the creative process from inception to delivery, ensuring projects meet quality, budget, and timeline expectations.
✅ Project Planning & Coordination (10%): Develop project plans, submit timelines and budget estimates, and drive kickoff and follow-up meetings.
✅ Work Allocation & Prioritization (20%): Collaborate with content strategy to intake creative requests, prioritize tasks, and allocate resources effectively.
ASSUMPTION: This role involves a significant amount of project management, stakeholder communication, and creative problem-solving.
🎯 Required Qualifications
Education: Bachelor's degree in a related field
Experience: 3+ years of experience in a creative environment, with a proven track record in project management and creative production
Required Skills:
- Excellent project management and organizational skills
- Strong communication and stakeholder management skills
- Proven ability to think strategically and solve creative problems
- Experience with project planning tools (e.g., Workfront)
- Familiarity with creative production processes and agency teams
Preferred Skills:
- Highly creative problem-solver
- Adept at negotiating with internal clients
- Ability to communicate effectively with senior stakeholders
- Experience mentoring junior team members
ASSUMPTION: Candidates with experience in retail, home improvement, or related industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on industry standards for an intermediate-level marketing role in Atlanta)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts on Home Depot products
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Home Depot is a leading retailer in the home improvement industry, with a strong focus on customer service and innovation.
Company Size: With over 10,000 employees, The Home Depot offers a large, diverse work environment with ample opportunities for growth and development.
Founded: The Home Depot was founded in 1979 and has since grown to become a Fortune 500 company with operations in the United States, Canada, Mexico, and the Caribbean.
Company Description:
- Customer-centric approach to retail
- Diverse product offerings and services
- Commitment to sustainability and community involvement
Company Specialties:
- Home improvement products and services
- Retail management and operations
- Customer service and experience
Company Website: careers.homedepot.com
ASSUMPTION: The Home Depot's focus on customer service and innovation creates a dynamic work environment that values employee engagement and development.
📊 Role Analysis
Career Level: Intermediate (3+ years of experience)
Reporting Structure: This position typically reports to a Manager, Campaign Activation and has no direct reports.
Work Arrangement: This role is on-site at the STORE SUPPORT CENTER in Atlanta, with occasional overnight travel (less than 10% of the time).
Growth Opportunities:
- Advancement to a management or leadership role within the marketing department
- Expansion of responsibilities based on performance and company needs
- Cross-functional collaboration and learning opportunities
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a mix of open and private workspaces
Office Location(s): STORE SUPPORT CENTER, ATLANTA - 9090
Geographic Context:
- Atlanta, Georgia, is a major metropolitan area with a diverse cultural scene and numerous amenities
- The STORE SUPPORT CENTER is conveniently located near major highways and public transportation
- The office offers on-site amenities, including a cafeteria and fitness center
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with team members and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and a team member
- Final interview with the department head or director
Key Assessment Areas:
- Project management skills and experience
- Communication and stakeholder management abilities
- Creativity and problem-solving skills
- Alignment with The Home Depot's values and company culture
Application Tips:
- Highlight relevant project management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and The Home Depot's mission
- Prepare examples of creative problem-solving and stakeholder management scenarios
ATS Keywords: Project Management, Creative Problem-Solving, Stakeholder Management, Budget Management, Quality Assurance, Campaign Activation, Marketing, Advertising, Retail, Home Improvement
ASSUMPTION: The interview process for this role will focus on assessing the candidate's project management skills, creativity, and cultural fit within The Home Depot.
🛠️ Tools & Technologies
- Workfront (project planning and management)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Creative Suite (Photoshop, Illustrator, InDesign) - familiarity preferred
ASSUMPTION: Proficiency in Workfront and the Microsoft Office Suite is essential for this role, while familiarity with Adobe Creative Suite is a plus.
👔 Cultural Fit Considerations
Company Values:
- Excellent Customer Service
- Integrity
- Accountability
- Passion
- Respect
- Teamwork
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- How do you handle multiple projects with competing deadlines?
- Can you provide an example of a time when you had to manage a difficult stakeholder?
- How do you approach creative problem-solving in a team environment?
ASSUMPTION: Candidates who demonstrate strong project management skills, creativity, and a customer-centric mindset will be a good fit for this role and The Home Depot's company culture.
⚠️ Potential Challenges
- Managing multiple projects with tight deadlines and competing priorities
- Navigating a large, matrixed organization with diverse stakeholders
- Occasional overnight travel for meetings or events
- Adapting to changes in project scope or direction
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses primarily on campaign activation and creative project management
- This role requires a unique blend of project management, creative problem-solving, and stakeholder management skills
- Career progression may involve moving into a management or leadership role within the marketing department
ASSUMPTION: This role offers a unique opportunity to leverage project management skills in a creative and dynamic environment.
📝 Sample Projects
- Managing the creative production process for a national advertising campaign
- Coordinating approvals and quality assurance for a series of in-store promotional materials
- Developing and implementing a project management process for a newly formed marketing team
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Sr. Specialist, Campaign Activation.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for The Home Depot?
- Can you describe the team structure and dynamics within the marketing department?
- How does The Home Depot support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing department in the next 12 months?
- How does this role collaborate with other departments, such as merchandising or store operations?
ASSUMPTION: Asking thoughtful questions about the role, team, and company demonstrates the candidate's interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant project management experience and skills
- Write a cover letter that demonstrates your understanding of the role and The Home Depot's mission
- Prepare examples of creative problem-solving and stakeholder management scenarios
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
