Sr. Specialist, Campaign Activation - Orange Apron Media

📌 Core Information 🔹 Job Title: Sr. Specialist, Campaign Activation - Orange Apron Media 🔹 Company: The Home Depot 🔹 Location: STORE SUPPORT CENTER, ATLANTA - 9090 🔹 Job Type: On-site 🔹 Category: Marketing & Advertising 🔹 Date Posted: 2025-04-16 🔹 Experience Level: Intermediate (2-5 years) 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Managing creative projects within budget and timelines - Coordinating approvals and quality assurance processes - Ongoing project management and task tracking - Work allocation and prioritization among creative teams - Strategic thinking and problem-solving in a creative environment ASSUMPTION: This role requires a high level of organization, communication, and project management skills to effectively coordinate multiple stakeholders and projects simultaneously. 📋 Key Responsibilities ✅ 20% Coordinating Approvals and Quality Assurance: - Manage creative asset submission and stakeholder reviews - Compile input from reviewers and distribute meeting notes - Communicate revisions to creative executive teams - Oversee quality assurance for links, linking taxonomy, and asset tagging ✅ 50% Ongoing Project Management: - Monitor day-to-day progress of creative production - Troubleshoot and resolve issues, providing support to Campaign Activation Specialists - Document and develop supporting processes as needed - Track the development of creative assets and agency production progress - Manage creative budget and track expenses ✅ 10% Project Planning: - Create and maintain project plans - Submit project timelines and budget estimates to pod leadership - Coordinate and participate in kickoff and follow-up meetings ✅ 20% Work Allocation and Prioritization: - Work with content strategy to intake creative requests and ensure creative brief and content matrix are populated correctly and on time - Work with content strategy and marketing/media team to prioritize tasks based on campaign value and production difficulty - Request production resources from operations to secure resources necessary for creative execution - Provide guidance and mentorship to Campaign Activation Specialists ASSUMPTION: This role involves a significant amount of project management and coordination, requiring strong organizational skills and the ability to multitask effectively. 🎯 Required Qualifications Education: - Bachelor's degree or equivalent in a related field (e.g., Marketing, Advertising, Communications) Experience: - 3+ years of experience in a creative environment - Proven experience in project management, preferably with Workfront or similar tools Required Skills: - Strong project management and organization skills - Excellent communication and negotiation skills - Ability to prioritize multiple projects and tasks - Proficiency in creative briefing and content matrix management - Experience working with creative teams, including graphic designers, copywriters, and production teams Preferred Skills: - Highly creative problem-solver - Ability to communicate effectively with senior creative stakeholders - Experience working with agency partners 💰 Compensation & Benefits Salary Range: $65,000 - $85,000 per year (based on industry standards for similar roles and experience levels) Benefits: - Comprehensive medical, dental, and vision insurance - 401(k) retirement plan with company match - Employee discount on Home Depot purchases - Tuition reimbursement and professional development opportunities Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with some flexibility for project deadlines) ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as performance, location, and company budget. 📌 Applicant Insights 🔍 Company Context Industry: Retail, specifically home improvement and customer service Company Size: 10,001+ employees Founded: 1979 Company Description: - The Home Depot is the world's largest home improvement specialty retailer, operating over 2,300 retail stores across North America and the Caribbean - The company values and rewards dedicated, knowledgeable, and experienced professionals - The Home Depot is consistently ranked as a top Fortune 500 company Company Specialties: - Retail - Home improvement - Customer service Company Website: careers.homedepot.com ASSUMPTION: The Home Depot is a large, established company with a strong brand and a significant presence in the retail industry. This role offers opportunities for career growth and development within a large organization. 📊 Role Analysis Career Level: Intermediate (2-5 years of experience) Reporting Structure: This position typically reports to a Manager, Campaign Activation and has 0 direct reports Work Arrangement: On-site, with occasional overnight travel (less than 10% of the time) Growth Opportunities: - Mentoring and training opportunities for Campaign Activation Specialists - Potential career progression to Manager, Campaign Activation or similar roles within the marketing department ASSUMPTION: This role offers opportunities for professional development and growth within the marketing department, as well as the potential to take on more senior roles as experience is gained. 🌍 Location & Work Environment Office Type: Corporate office environment Office Location(s): STORE SUPPORT CENTER, ATLANTA - 9090 Geographic Context: - Atlanta, Georgia, United States - The Atlanta metropolitan area has a humid subtropical climate, with mild winters and hot, humid summers - The city offers a diverse range of cultural attractions, including museums, theaters, and music venues Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with some flexibility for project deadlines) ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on collaboration and teamwork. The office is located in a major metropolitan area, offering easy access to cultural attractions and amenities. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screen with the hiring manager 3. In-person or virtual interview with the hiring manager and team members 4. Final interview with the department head or director Key Assessment Areas: - Problem-solving skills and strategic thinking - Project management and organizational skills - Communication and negotiation skills - Ability to work effectively with creative teams and stakeholders Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Be prepared to discuss specific examples of your project management and problem-solving skills - Research The Home Depot and the marketing department to demonstrate your understanding of the company and its values ATS Keywords: Project Management, Creative Problem-Solving, Communication, Organization, Budget Management, Quality Assurance, Collaboration, Negotiation, Strategic Thinking, Task Tracking, Mentorship, Creative Briefing, Production Coordination, Stakeholder Management, Campaign Management, Process Documentation ASSUMPTION: The application process for this role is likely to be competitive, and applicants should emphasize their relevant experience and skills in their application materials. 🛠️ Tools & Technologies - Workfront (or similar project management software) - Microsoft Office Suite (Word, Excel, PowerPoint) - Adobe Creative Suite (Photoshop, Illustrator, InDesign) - familiarity with these tools is a plus, but not required ASSUMPTION: Proficiency in project management software and Microsoft Office Suite is essential for this role. Familiarity with Adobe Creative Suite is a plus, but not required. 👔 Cultural Fit Considerations Company Values: - Excellent customer service - Taking care of people - Doing the right thing - Creating shareholder value - Building strong relationships - Entrepreneurial spirit Work Style: - Collaborative and team-oriented - Fast-paced and dynamic - Results-driven and focused on execution - Open and transparent communication Self-Assessment Questions: 1. How do you handle conflicting priorities and deadlines in a fast-paced work environment? 2. Can you provide an example of a time when you had to negotiate with a difficult stakeholder to achieve a desired outcome? 3. How do you ensure that you are effectively managing multiple projects and tasks simultaneously? ASSUMPTION: Applicants should be able to demonstrate a strong fit with The Home Depot's company values and work style, as well as the ability to thrive in a fast-paced, collaborative environment. ⚠️ Potential Challenges - Managing multiple projects and stakeholders simultaneously, with competing priorities and deadlines - Coordinating approvals and quality assurance processes for creative assets - Working effectively with creative teams and agency partners to ensure projects are completed on time and within budget - Adapting to changes in project scope or priorities ASSUMPTION: This role presents unique challenges that require strong project management, communication, and problem-solving skills. Applicants should be prepared to discuss how they have overcome similar challenges in previous roles. 📈 Similar Roles Comparison - Campaign Manager (Marketing Agency): This role is similar to the Sr. Specialist, Campaign Activation, but focuses more on client management and account strategy. The Sr. Specialist role is more focused on project management and creative process coordination. - Project Manager (Creative Agency): This role is similar to the Sr. Specialist, Campaign Activation, but may have more responsibility for day-to-day project execution and less focus on stakeholder management and approval processes. - Campaign Manager (In-house Marketing Team): This role is similar to the Sr. Specialist, Campaign Activation, but may have more responsibility for campaign strategy and less focus on day-to-day project management and creative process coordination. ASSUMPTION: While these roles share some similarities with the Sr. Specialist, Campaign Activation, each role has unique responsibilities and requirements that set it apart. 📝 Sample Projects 1. Managing the creative process for a national advertising campaign, including coordinating approvals, quality assurance, and project timelines 2. Developing and implementing a process for tracking and managing creative assets, ensuring efficient and effective creation from production resources 3. Collaborating with marketing and media teams to prioritize internal tasks based on campaign value and production difficulty 4. Coordinating with agency partners to ensure on-time delivery of creative assets and managing creative budgets ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Sr. Specialist, Campaign Activation role, and provide insight into the types of projects applicants can expect to work on in this position. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for The Home Depot? 2. Can you describe the team structure and dynamics within the marketing department? 3. What are the most important priorities for this role in the first 90 days? 4. How does The Home Depot support the professional development and growth of its employees? 5. What is the typical career path for someone in this role? ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company, as well as to demonstrate their interest in and enthusiasm for the position. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare for your interview by researching The Home Depot and the marketing department, and practicing your responses to common interview questions - Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.