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Sr Specialist Creative Writing - Employee Benefits

The Hartford
Full-time
On-site
Hartford, Connecticut, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Sr Specialist Creative Writing - Employee Benefits

πŸ”Ή Company: The Hartford

πŸ”Ή Location: Hartford, Connecticut, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Not Specified

πŸ”Ή Date Posted: Wed Apr 02 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Writing, editing, and managing a library of sales positioning information.
  • Collaborating with the Employee Benefits Marketing team to craft clear content.
  • Ensuring content differentiates The Hartford's value proposition effectively.
  • Participating in creative brainstorming sessions for new content ideas.

ASSUMPTION: This role requires a strong understanding of the insurance industry and employee benefits, as the focus is on maintaining and crafting content that aligns with strategic business goals.

πŸ“‹ Key Responsibilities

βœ… Maintain the Request for Proposal (RFP) content library.

βœ… Edit new RFP responses and update existing content.

βœ… Partner with marketing to create differentiated responses.

βœ… Prioritize RFP responses based on strategic criteria.

βœ… Collaborate with cross-functional teams to solve content gaps and redundancies.

βœ… Conduct analysis of content library usage for recommendations.

βœ… Participate in the enterprise Writing Community of Practice for brand consistency and innovation.

βœ… Foster communication and collaboration across the organization.

ASSUMPTION: The position likely demands a proactive approach to improving and updating content based on changing client and market needs.

🎯 Required Qualifications

Education: Bachelor’s degree required

Experience: Over 5 years of experience in Employee Benefits presale with RFP writing

Required Skills:

  • Superior writing and editing skills
  • Strong project management capability
  • Organizational skills with keen attention to detail
  • Ability to convey technical topics clearly

Preferred Skills:

  • Experience with online RFP response database engines/software
  • Strong consultative and interpersonal skills

ASSUMPTION: Candidates need to possess a blend of technical writing expertise and marketing skills to edit and manage diverse content for different client needs.

πŸ’° Compensation & Benefits

Salary Range: $77,520 - $116,280 annualized base pay

Benefits:

  • Comprehensive health insurance
  • Short-term and annual bonuses
  • Incentives and recognition programs

Working Hours: 40 hours per week with potential flexibility

ASSUMPTION: The benefits package likely includes other standard perks generally offered by large insurance companies, such as retirement savings plans and professional development opportunities.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services, with a focus on insurance and benefits

Company Size: 10,001+ employees, indicating a large, resource-rich environment

Founded: 1810, with over two centuries of experience in the industry

Company Description:

  • Focuses on innovation for customers, communities, and employees.
  • Provides an array of financial and insurance products and services.
  • Known for a strong commitment to customers and community support.

Company Specialties:

  • Property and Casualty Insurance
  • Mutual Funds
  • Group Benefits

Company Website: https://www.thehartford.com

ASSUMPTION: The Hartford offers a stable and mature workplace with a strong institutional legacy, appealing to individuals who value tradition and innovation.

πŸ“Š Role Analysis

Career Level: Senior-level specialist position

Reporting Structure: Probably reports to a divisional or department head in marketing or sales

Work Arrangement: Hybrid, combining office and remote work

Growth Opportunities:

  • Potential for advancement into leadership roles within marketing or content management.
  • Opportunities to lead major projects and strategic initiatives.
  • Exposure to high-level decision-making processes.

ASSUMPTION: Given The Hartford's size, there are likely diverse paths for career development and mobility across departments.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Hartford, CT headquarters, with additional site at Windsor, CT

Geographic Context:

  • Located in a strategic position within the northeastern US.
  • Accessible to major cities like New York and Boston.
  • An area known for a mix of urban and suburban environments.

Work Schedule: Hybrid, typically working Tuesday through Thursday in the office

ASSUMPTION: The hybrid model likely offers both the stability of in-office days and the flexibility of remote days, enhancing work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial application review and screening
  • First round interview with HR or recruiter
  • Technical and/or second round interview with department head

Key Assessment Areas:

  • Writing and editing proficiency
  • Project management skills
  • Understanding of employee benefits and RFP processes

Application Tips:

  • Highlight previous experience with RFP content management.
  • Showcase any successful projects or content transformation stories.
  • Emphasize adaptability and technical writing skills.

ATS Keywords: Creative Writing, Editing, RFP Writing, Employee Benefits, Project Management

ASSUMPTION: The interview process is likely designed to evaluate both technical skills and cultural fit with the company.

πŸ› οΈ Tools & Technologies

  • Online RFP response database engines/software
  • Project management software
  • Content management systems

ASSUMPTION: Familiarity with industry-standard writing and content management tools will be crucial for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Commitment to innovation and customer service
  • Community involvement
  • Diversity, Equity, and Inclusion

Work Style:

  • Collaborative and team-oriented
  • Innovative and forward-thinking
  • Focused on quality and brand consistency

Self-Assessment Questions:

  • Can I articulate complex concepts clearly and engagingly?
  • Do I thrive in high-pressure environments with tight deadlines?
  • Am I comfortable working both independently and within teams?

ASSUMPTION: The company values individuals who are adaptable, communicative, and committed to quality, aligning with its long-standing reputation.

⚠️ Potential Challenges

  • Maintaining updated and legally compliant content
  • Navigating complex internal approval processes
  • Balancing multiple projects simultaneously
  • Adapting to ever-evolving market and technological landscapes

ASSUMPTION: The complex nature of the insurance industry might require diligent oversight and attention to detail in all written communications.

πŸ“ˆ Similar Roles Comparison

  • Typically involves more client-facing responsibilities
  • May offer more opportunities for strategic project involvement
  • Requires a blend of creative and technical skills

ASSUMPTION: Comparable positions in other companies may have varying focuses depending on company size and scope.

πŸ“ Sample Projects

  • Redesign of the RFP content library to align with new business strategies
  • Development and launch of a new creative content strategy for Employee Benefits
  • Collaboration on cross-departmental initiatives for coherent messaging

ASSUMPTION: Potential projects would offer the chance to drive significant impacts and innovation in content strategy within the company.

❓ Key Questions to Ask During Interview

  • What metrics are used to measure success in this role?
  • How does this role integrate with other departments within the company?
  • Can you describe the team culture and work dynamics?
  • What additional resources and tools are available for this position?
  • How does the company support professional growth and development in this role?

ASSUMPTION: These questions will help applicants gauge how the role aligns with their professional goals and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Ensure your resume is tailored with relevant skills and experiences
  • Prepare for potential interviews by practicing responses to common industry questions
  • Reach out to current or former employees on LinkedIn for insights into company culture
  • Check for any additional application instructions specified by The Hartford

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.