Sr. Specialist, Influencer Marketing - Orange Apron Media

📌 Core Information

🔹 Job Title: Sr. Specialist, Influencer Marketing - Orange Apron Media

🔹 Company: The Home Depot

🔹 Location: STORE SUPPORT CENTER, ATLANTA - 9090

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-03

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading in-house and agency-led marketing program management and execution
• Developing strategic marketing campaigns and events
• Managing vendor relationships and ensuring program execution is on time, on strategy, and within budget
• Researching and staying abreast of new, relevant vendors, partners, and trends
• Collaborating with cross-functional teams to drive business priorities and secure approvals

ASSUMPTION: This role requires a high level of autonomy and initiative, with a significant portion of time dedicated to campaign development and vendor management.

📋 Key Responsibilities

✅ Develop Marketing Campaigns - Partner with supervisor to develop strategic marketing campaigns and events while providing support in the planning, implementation, and execution process; contribute ideas and strategies to grow existing and new programs; responsible for development or marketing recommendations, POVs, campaign materials and communications with minimal oversight from the Manager; develop and maintain relationships with cross-functional teams to drive business priorities, provide creative direction and secure needed approvals

✅ Reporting - Responsible for campaign management and measurement tools as well as with agency partners and THD analytics and marketing finance teams to collect, compile and aggregate campaign and weekly, monthly, quarterly and/or annual reporting; making recommendations and optimizations based on insights

✅ Trending Subject Matter Expert - Research and stay abreast of new, relevant vendors/partners and share POVs with team, Manager, and agency partners; stay current on specialty channels, programs, and content; help identify new partners and or campaign opportunities on an ongoing basis; responsible for competitive benchmarking, programs, and analysis to keep leadership abreast of trends and watch outs; research and report on trends/best practices in specialized marketing areas via demonstrating an interest in and an aptitude for growing the offering

✅ Vendor Relationships - Manage outside partners, vendors and agencies to ensure execution of programs and tactics are on time, on strategy and within budget

ASSUMPTION: This role involves a mix of strategic planning, creative development, data analysis, and vendor management, requiring a well-rounded skill set.

🎯 Required Qualifications

Education: Bachelor's degree in a field of study related to the job

Experience: 3 years of relevant experience

Required Skills:

• Excellent written and verbal communication skills
• Strong understanding of marketing, social media ecosystems
• Prior marketing, sponsorship, event planning or agency account management experience
• Ability to multitask in fast-paced environment
• Excellent time management, project management, prioritization, and organizational skills
• Entrepreneurial spirit and intellectually curious mindset
• Knowledge of online marketing, advertising and ecommerce
• Mastery of scope and budget development & tracking

Preferred Skills:

• No additional preferred skills listed

ASSUMPTION: Candidates should have a strong background in marketing, with experience in campaign development, vendor management, and data analysis. Excellent communication skills are essential for this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (based on industry standards for a Marketing Specialist role with 2-5 years of experience in the Retail industry)

Benefits:

• 401(k) matching
• Health, dental, and vision insurance
• Employee discount
• Paid time off
• Tuition reimbursement

Working Hours: Full-time, typically 40 hours per week, with some flexibility for meetings and deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Home Depot operates in the Retail industry, specifically focusing on home improvement and customer service. The company is the world's largest home improvement specialty retailer, with over 2,300 retail stores across multiple countries.

Company Size: The Home Depot has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and development.

Founded: The Home Depot was founded in 1979, giving it a well-established presence in the market.

Company Description:

• The Home Depot values and rewards dedicated, knowledgeable, and experienced professionals.
• The company operates more than 2,300 retail stores in various locations, including the United States, Canada, and Mexico.
• The Home Depot is consistently ranked as a top Fortune 500 company.

Company Specialties:

• Retail
• Home improvement
• Customer service

Company Website: http://www.careers.homedepot.com

ASSUMPTION: Working at The Home Depot offers opportunities for career growth and development within a large, established organization.

📊 Role Analysis

Career Level: This role is at the specialist level, requiring a combination of strategic thinking, creativity, and data analysis skills.

Reporting Structure: This position typically reports to a Manager and has 0 Direct Reports.

Work Arrangement: The role is on-site, with no travel required.

Growth Opportunities:

• Potential advancement to a Manager or Senior Manager role within the Marketing department
• Opportunities to work on diverse campaigns and projects, gaining experience in various aspects of marketing
• Possibility to transition to other departments or roles within the company, such as Customer Service or Store Operations

ASSUMPTION: This role offers opportunities for career growth and development within the Marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): STORE SUPPORT CENTER, ATLANTA - 9090

Geographic Context:

• The role is based in Atlanta, Georgia, a major city with a diverse population and a thriving job market
• The area offers a range of housing options, cultural attractions, and recreational activities
• The cost of living in Atlanta is generally lower than in other major metropolitan areas

Work Schedule: Full-time, typically 40 hours per week, with some flexibility for meetings and deadlines

ASSUMPTION: Working in Atlanta offers a mix of urban and suburban living options, with a vibrant cultural scene and a relatively low cost of living compared to other major cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Hiring Manager and other team members
• Final interview with the department head or director
• Background check and offer extension

Key Assessment Areas:

• Marketing and campaign development skills
• Communication and presentation abilities
• Data analysis and reporting capabilities
• Vendor management and negotiation skills
• Cultural fit and alignment with The Home Depot's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've worked on, focusing on your role and the outcomes
• Research The Home Depot's marketing strategies and be ready to discuss how your ideas could contribute to their success

ATS Keywords: Marketing, Campaign Development, Vendor Management, Data Analysis, Reporting, Retail, Home Improvement, Customer Service

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' marketing skills, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, Marketo)
• Project management software (e.g., Asana, Trello, JIRA)
• Vendor management platforms (e.g., Coupa, Jaggaer)

ASSUMPTION: Familiarity with industry-standard marketing, project management, and vendor management tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Integrity
• Diversity
• Teamwork
• Respect
• Accountability

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a strong creative streak and the ability to develop innovative marketing campaigns?

ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment and have a strong data-driven mindset, as well as a creative approach to marketing.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Dealing with tight budgets and vendor negotiations
• Keeping up with industry trends and best practices
• Adapting to changes in marketing strategies and priorities

ASSUMPTION: This role may present challenges related to time management, budget constraints, and the need to stay current with industry trends and best practices.

📈 Similar Roles Comparison

• Compared to other Marketing Specialist roles, this position places a greater emphasis on vendor management and data analysis
• In the Retail industry, this role may have more focus on customer service and in-store promotions than in other sectors
• Career progression in this role could lead to management or senior management positions within the Marketing department or other areas of the business

ASSUMPTION: This role offers a unique blend of marketing, data analysis, and vendor management responsibilities, with opportunities for career growth and development within the Marketing department and the broader organization.

📝 Sample Projects

• Developing and executing a social media influencer marketing campaign to promote a new product line
• Analyzing sales data and customer feedback to inform marketing strategy and improve campaign performance
• Managing relationships with external vendors and agencies to ensure on-time, on-budget delivery of marketing materials and services

ASSUMPTION: Sample projects for this role would involve a mix of campaign development, data analysis, and vendor management, reflecting the diverse responsibilities of the position.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the most pressing challenges facing the Marketing department currently, and how would this role contribute to addressing them?
• How does The Home Depot support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does The Home Depot approach work-life balance for its employees?

ASSUMPTION: Interview questions should focus on understanding the team structure, the department's priorities, and the company's approach to employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've worked on, focusing on your role and the outcomes
• Research The Home Depot's marketing strategies and be ready to discuss how your ideas could contribute to their success
• Follow up with the Hiring Manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.