- Job Title: Senior Specialist, Influencer Marketing - Orange Apron Media
- Company: The Home Depot
- Location: STORE SUPPORT CENTER, ATLANTA - 9090
- Job Type: On-site (Telecommute)
- Category: Marketing
- Date Posted: April 21, 2025
- Experience Level: 2-5 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing program management and execution
- Developing strategic marketing campaigns and events
- Managing vendor relationships and ensuring program execution
- Monitoring and reporting on campaign activity
- Staying updated on industry trends and best practices
ASSUMPTION: This role requires a high level of autonomy and initiative, with minimal oversight from the manager. Strong communication and project management skills are crucial for success.
📋 Key Responsibilities
- Campaign Development (50%): Partner with the supervisor to develop strategic marketing campaigns and events. Provide support in planning, implementation, and execution. Contribute ideas and strategies to grow existing and new programs. Develop marketing recommendations, POVs, campaign materials, and communications with minimal oversight.
- Reporting (20%): Manage campaign management and measurement tools. Collect, compile, and aggregate campaign data. Make recommendations and optimizations based on insights.
- Trending Subject Matter Expert (10%): Research and stay abreast of new, relevant vendors/partners. Share POVs with the team, manager, and agency partners. Competitive benchmarking and trend analysis are essential for this role.
- Vendor Relationships (20%): Manage outside partners, vendors, and agencies to ensure program execution is on time, on strategy, and within budget.
ASSUMPTION: This role requires a strong understanding of marketing, social media ecosystems, and the ability to multitask in a fast-paced environment.
🎯 Required Qualifications
- Education: Bachelor's degree or equivalent in a related field
- Experience: 3+ years of experience in marketing, social media, event planning, or agency account management
- Required Skills:
- Excellent written and verbal communication skills
- Strong understanding of marketing and social media ecosystems
- Ability to multitask in a fast-paced environment
- Excellent time management, project management, prioritization, and organizational skills
- Preferred Skills:
- Knowledge of online marketing, advertising, and ecommerce
- Mastery of scope and budget development & tracking
- Entrepreneurial spirit and intellectually curious mindset
💰 Compensation & Benefits
- Salary Range: $70,000 - $90,000 per year (based on experience level and industry standards)
- Benefits: The Home Depot offers a comprehensive benefits package, including health, dental, and vision insurance, 401(k) matching, and employee discounts.
- Working Hours: Full-time, 40 hours per week. No travel required. Most of the time is spent sitting in a comfortable position, with frequent opportunities to move about.
ASSUMPTION: Salary range is estimated based on industry standards for a senior specialist role in marketing, considering the required experience level and location.
📌 Applicant Insights
🔍 Company Context
- Industry: Retail (Home Improvement)
- Company Size: 10,001+ employees
- Founded: 1979
- Company Description: The Home Depot is the world's largest home improvement specialty retailer, operating over 2,300 retail stores across multiple countries. They value dedicated, knowledgeable, and experienced professionals and offer a rewarding work environment.
- Company Specialties: Retail, home improvement, and customer service
📊 Role Analysis
- Career Level: Mid-level (Senior Specialist)
- Reporting Structure: Reports to the Manager
- Work Arrangement: On-site (Telecommute)
- Growth Opportunities: Potential growth opportunities within the marketing department or related fields, such as event planning or agency management.
🌍 Location & Work Environment
- Office Type: Store Support Center
- Office Location: Atlanta, GA
- Geographic Context: Atlanta is a major metropolitan area with a diverse culture and numerous attractions. The store support center is located in a suburban area with easy access to major highways.
- Work Schedule: Full-time, 40 hours per week. No travel required.
💼 Interview & Application Insights
- Typical Process: Online application submission, phone or video screening, in-person interviews, and a final decision.
- Key Assessment Areas: Marketing campaign development, project management, communication skills, and industry knowledge.
- Application Tips:
- Tailor your resume to highlight relevant marketing, social media, and event planning experience.
- Prepare examples of successful marketing campaigns you've developed or contributed to.
- Research The Home Depot's marketing strategies and be prepared to discuss how you can contribute to their success.
🛠️ Tools & Technologies
- Marketing campaign management tools (e.g., Hootsuite, Buffer, or similar platforms)
- Project management tools (e.g., Asana, Trello, or similar platforms)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics or similar web analytics tools
👔 Cultural Fit Considerations
- Company Values: Excellence, Integrity, Respect, Diversity, and Teamwork
- Work Style: Fast-paced, collaborative, and results-driven. The Home Depot values employees who are action-oriented, customer-focused, and able to drive results.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating with various internal and external teams to ensure program execution and success
- Staying updated on industry trends and best practices while managing day-to-day responsibilities
📈 Similar Roles Comparison
- Career Path Comparison: This role can serve as a stepping stone to management or specialist roles in related fields, such as event planning or agency management.
- Industry-Specific Context: The retail industry is competitive and ever-changing, requiring adaptability and a strong understanding of consumer behavior and market trends.
📝 Sample Projects
- Developing and executing a social media influencer marketing campaign to promote a new product line
- Coordinating a company-wide event, including vendor management, logistics, and on-site support
- Analyzing campaign performance data to identify trends and make data-driven recommendations for future campaigns
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role collaborate with other departments, such as merchandising or ecommerce?
- What opportunities are there for professional development and growth within the marketing department?
- How does The Home Depot support work-life balance for its employees?
📌 Next Steps for Applicants
- To apply for this position, submit your application through [this link](https://homedepot.wd5.myworkdayjobs.com/CareerDepot/job/STORE-SUPPORT-CENTER-ATLANTA---9090/Sr-Specialist--Influencer-Marketing---Orange-Apron-Media_Req144040).
- Customize your resume to highlight relevant marketing, social media, and event planning experience.
- Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit.
- Research The Home Depot's marketing strategies and be prepared to discuss how you can contribute to their success.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
