📌 Core Information
🔹 Job Title: Sr. Specialist, Marketing
🔹 Company: Groupe Dynamite Inc.
🔹 Location: 5592 Rue Ferrier, Ville Mont-Royal, QC H4P1M2, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to and executing annual marketing strategies for the Dynamite brand.
- Building seasonal marketing plans and collaborating with cross-functional teams.
- Developing omni-channel communication strategies to launch initiatives and programs.
- Managing the brand marketing calendar and aligning weekly content cadence across channels.
- Overseeing events, activations, partnerships, and go-to-market strategies.
ASSUMPTION: This role requires a strong understanding of marketing strategies, cross-functional team collaboration, and omni-channel communication to drive brand success.
📋 Key Responsibilities
✅ Help deliver brand strategy vision and seasonal content for digital marketing and channel strategies.
✅ Develop omni-channel communication strategy to launch initiatives and programs.
✅ Establish priorities to drive an annual view of the brand’s marketing efforts and budget.
✅ Work closely with the Brand team to align weekly content cadence across owned, paid, and earned channels.
✅ Own the brand marketing calendar and work with Product teams to build seasonal priority calendars and product briefs.
✅ Partner with the Marketing team to execute and oversee all events, activations, partnerships, brand collabs, and go-to-market strategy.
✅ Be a leader in customer insights by utilizing insights, data analytics, market research, and owned performance metrics to evaluate campaign performance and build comprehensive strategies.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with various teams to achieve marketing objectives.
🎯 Required Qualifications
Education: University degree in Marketing or related field.
Experience: 3-5 years of related work experience.
Required Skills:
- Excellent knowledge of Microsoft Office and Google Suite.
- Strong written and verbal communication skills in French and English.
- Excellent organizational skills and detail-oriented.
Preferred Skills:
- Experience in brand marketing, digital marketing, or a related field.
- Knowledge of the retail industry.
ASSUMPTION: Candidates with a strong academic background in marketing, relevant work experience, and excellent communication skills will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 CAD per year (Based on industry standards for a Marketing Specialist role in Montreal, Quebec)
Benefits:
- Performance-driven bonuses
- Group retirement savings program with employer matching
- Flexible group insurance with personalized coverage
- Employee discount at Garage and Dynamite
- Exclusive private sample sales
- Flexible vacation policy
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Specialist role in Montreal, Quebec, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, Fashion
Company Size: Large (Based on the number of stores and employees)
Founded: 1975
Company Description:
- Groupe Dynamite Inc. (GDI) is a Montreal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.
- The company operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.
- GDI has been repeatedly voted one of Montreal’s Top Employers and one of Canada’s Top Employers for Young People.
Company Specialties:
- Brand Marketing
- Retail Marketing
- E-commerce Marketing
- Merchandising
Company Website: groupedynamite.com
ASSUMPTION: Groupe Dynamite Inc. is a well-established company in the retail industry, with a strong focus on brand marketing and customer experience.
📊 Role Analysis
Career Level: Mid-level (Based on experience requirements and role responsibilities)
Reporting Structure: Reports to the Sr. Manager, Brand Marketing for the Dynamite brand.
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential advancement to a management role within the Brand Marketing team.
- Expansion of responsibilities based on performance and company growth.
ASSUMPTION: This role offers opportunities for career growth and development within the Brand Marketing team and the company as a whole.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 5592 Rue Ferrier, Ville Mont-Royal, QC H4P1M2, Canada
Geographic Context:
- Ville Mont-Royal is a suburb of Montreal, Quebec, Canada.
- The office is located in a commercial area with nearby amenities.
- The region has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The work environment is professional and collaborative, with a focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the team or additional stakeholders
Key Assessment Areas:
- Marketing and brand strategy knowledge
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns or projects you've worked on.
- Research the company and the Dynamite brand to demonstrate your understanding of their products and target audience.
ATS Keywords: Brand Marketing, Digital Marketing, Event Planning, Content Strategy, Data Analytics, Market Research, Communication Skills, Organizational Skills, Team Collaboration, Customer Insights, Budget Management, Omni-Channel Strategy, Product Strategy, Philanthropic Strategy, Seasonal Planning, Brand Collaborations
ASSUMPTION: The application process may vary, but typically involves several stages of interviews to assess the candidate's skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Suite (Gmail, Google Drive, Google Docs, Google Sheets)
- Social media platforms (Instagram, Facebook, Twitter, etc.)
- Marketing automation tools (e.g., Hootsuite, Buffer, etc.)
- Data analytics tools (e.g., Google Analytics, Tableau, etc.)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and may vary depending on the specific needs of the company and the team.
👔 Cultural Fit Considerations
Company Values:
- Empowering customers to be themselves
- Fostering a collaborative and inclusive work environment
- Continuously innovating and improving
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and analytics to inform marketing strategies?
- Do you have a strong understanding of brand marketing and digital marketing strategies?
ASSUMPTION: Candidates who align with the company's values and work style will be well-suited for this role and the company culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with cross-functional teams and stakeholders with varying priorities and expectations
- Adapting to a fast-paced and ever-changing retail environment
- Balancing the needs of the brand with the needs of the business
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to a Marketing Specialist or Brand Marketing Specialist role in the retail or fashion industry.
- However, this role focuses specifically on the Dynamite brand and may have unique brand-specific responsibilities.
- Career progression may include advancement to a management role within the Brand Marketing team or expansion of responsibilities based on performance and company growth.
ASSUMPTION: While this role shares similarities with other marketing roles, its focus on the Dynamite brand and specific brand marketing strategies sets it apart.
📝 Sample Projects
- Developing and executing a seasonal marketing campaign for the Dynamite brand
- Collaborating with cross-functional teams to launch a new product line or collection
- Analyzing customer data to inform marketing strategies and improve customer segmentation
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the candidate may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does the company support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns or projects you've worked on.
- Research the company and the Dynamite brand to demonstrate your understanding of their products and target audience.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
