📌 Core Information
🔹 Job Title: Senior Marketing Specialist
🔹 Company: Delivery Hero
🔹 Location: Maadi, Egypt
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns to drive customer acquisitions and improve customer retention
- Collaborating with cross-functional teams to deliver integrated campaigns and targeted CRM promotions
- Making data-driven decisions to optimize channel mix and target audience for campaign success
- Managing campaign go-to-market and ensuring all marketing channels coordinate for timely execution
- Analyzing campaign results and demonstrating effectiveness to recommend future improvements
ASSUMPTION: This role requires a strong background in consumer marketing, e-commerce, or related fields, with a proven track record of delivering measurable results. Excellent project management and stakeholder management skills are crucial for success in this position.
📋 Key Responsibilities
✅ Develop and execute marketing campaigns to drive customer acquisitions and improve customer retention
✅ Collaborate with Growth Marketing Manager, Verticals Marketing, and Brand teams to develop campaigns that meet Egypt's growth targets
✅ Lead the execution of integrated and CRM campaigns to achieve performance and brand objectives
✅ Make data-driven decisions to choose the right channel mix and target audience for campaign success
✅ Manage campaign go-to-market and ensure all marketing channels coordinate for timely execution
✅ Track campaign results and report daily performance and spend to control budget and enhance country performance
✅ Work closely with the Product team to optimize app and web platforms for improved conversion rates
✅ Analyze customer behavior and sales insights to develop actionable insights and recommendations
ASSUMPTION: This role requires a high level of ownership, proactivity, and attention to detail. The ideal candidate will be comfortable working in a fast-paced environment and making data-driven decisions to drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience in consumer marketing, e-commerce, or related fields with a proven record of measurable results
Required Skills:
- Strong project management and stakeholder management skills
- Analytical mindset with strong attention to detail
- Ownership skills: highly motivated and proactive individual willing to go the extra mile to drive results
- Experience in campaign management, preferably CRM/CVM in an e-commerce company
- Ability to establish priorities and communicate expectations, working with others to push projects to completion
Preferred Skills:
- Fluency in Arabic and English
- Experience working in the Middle East or North Africa region
ASSUMPTION: Candidates with experience in online services or related fields may also be considered. Familiarity with the local market and customer preferences in Egypt is a plus.
💰 Compensation & Benefits
Salary Range: Industry standard for a Senior Marketing Specialist role in Egypt is EGP 30,000 - 50,000 per month, depending on experience and qualifications. This estimate is based on market research and may vary.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on food delivery
- Opportunities for professional development and growth
Working Hours: Full-time position with standard office hours (8:00 AM - 5:00 PM, Sunday - Thursday). Occasional flexibility may be required to meet campaign deadlines.
ASSUMPTION: Salary and benefits information is based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Delivery Hero operates in the technology, information, and internet industry, focusing on online food ordering and delivery services.
Company Size: Delivery Hero is a large company with 10,001+ employees, providing ample opportunities for growth and collaboration.
Founded: Delivery Hero was founded in 2011 and has since grown to operate in over 70 countries worldwide.
Company Description:
- Delivery Hero is the world's leading local delivery platform, enabling customers to order food, groceries, and other goods online and have them delivered to their doorstep.
- The company operates in various countries, including Egypt, and offers a wide range of services through its platform, such as talabat, foodpanda, and delivery.com.
- Delivery Hero is committed to delivering an amazing experience, fast, easy, and to your door, while also providing opportunities for ambitious talent to grow within its ecosystem.
Company Specialties:
- Online food ordering and delivery
- E-commerce and technology
- Marketing and branding
- Machine learning and data analysis
- Logistics and delivery
Company Website: http://www.deliveryhero.com
ASSUMPTION: Delivery Hero's extensive experience in the online food delivery industry and global presence make it an attractive employer for marketing professionals seeking international exposure and growth opportunities.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in marketing.
Reporting Structure: The Senior Marketing Specialist will report directly to the Growth Marketing Manager and collaborate with various cross-functional teams, including Verticals Marketing and Brand teams.
Work Arrangement: This is an on-site position based in Maadi, Egypt. Occasional remote work may be considered for specific tasks or projects.
Growth Opportunities:
- Potential career progression within the marketing department or other functions within the company
- Opportunities to work on international projects and gain exposure to global markets
- Chances to develop skills in data analysis, project management, and stakeholder communication
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the company's dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: Delivery Hero's office in Maadi, Egypt, is a modern and collaborative workspace designed to foster innovation and creativity.
Office Location(s): Oranienburger Straße 70, Berlin, Germany (Global Headquarters); Maadi, Egypt (Local Office)
Geographic Context:
- Maadi is an upscale suburb of Cairo, Egypt, known for its vibrant culture, diverse community, and high-quality amenities.
- Egypt's growing e-commerce market and increasing demand for online food delivery services present exciting opportunities for marketing professionals.
- The local office provides a supportive and inclusive work environment, with a diverse team of talented individuals from various backgrounds.
Work Schedule: Standard office hours (8:00 AM - 5:00 PM, Sunday - Thursday) with occasional flexibility for campaign-related tasks.
ASSUMPTION: The Maadi office offers a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the hiring manager
- Second-round interview with the cross-functional team
- Final interview with the regional marketing director
Key Assessment Areas:
- Marketing expertise and campaign management skills
- Analytical and problem-solving abilities
- Project management and stakeholder communication skills
- Cultural fit and alignment with Delivery Hero's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've managed and the results you've achieved
- Demonstrate your understanding of the local market and customer preferences in Egypt
- Showcase your ability to work collaboratively and manage cross-functional teams
ATS Keywords: Marketing, Campaign Management, CRM, CVM, Customer Acquisition, Customer Retention, Data-Driven Decisions, Project Management, Stakeholder Management, Online Services, E-commerce, Consumer Marketing
ASSUMPTION: Delivery Hero's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Zoho CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Delivery Hero uses a variety of tools and technologies to streamline marketing processes, improve campaign performance, and enhance data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- We build
- We deliver
- We lead
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and resilient in a fast-paced environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and managing stakeholders?
- Do you have a proven track record of driving results through data-driven marketing campaigns?
ASSUMPTION: Delivery Hero values candidates who are passionate, proactive, and results-driven, with a strong commitment to collaboration and continuous learning.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Adapting to a fast-paced, ever-changing work environment
- Collaborating effectively with cross-functional teams and managing stakeholders
- Developing and implementing innovative marketing strategies in a competitive market
ASSUMPTION: The Senior Marketing Specialist role presents unique challenges that require strong project management, stakeholder communication, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position requires a higher level of campaign management experience and a proven track record of driving results
- This role offers unique opportunities to work in the growing Middle East and North Africa market, with a focus on Egypt
- Career progression in this role may lead to opportunities in international markets or other functions within the company
ASSUMPTION: This role offers a unique blend of marketing expertise, international exposure, and growth opportunities, setting it apart from other similar positions in the industry.
📝 Sample Projects
- Developing and executing a targeted CRM campaign to improve customer retention in Egypt
- Collaborating with the Verticals Marketing team to launch a new product category and drive customer acquisitions
- Analyzing customer behavior data to identify trends and optimize marketing strategies for improved performance
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and opportunities available to the Senior Marketing Specialist in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and functions within the company?
- What are the most significant challenges facing the marketing department in Egypt, and how can this role address them?
- What opportunities are there for professional development and growth within the company?
- How does Delivery Hero support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and growth opportunities, as well as the company's culture and support for employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've managed and the results you've achieved
- Demonstrate your understanding of the local market and customer preferences in Egypt
- Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
